Exciting times in Canada (cont’d) – Bill C-27 is now Bill C-28!

By Kevin Huxham, on June 3, 2010 - 1 Comment
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For those of you who were reading back in the fall, you might remember that we talked a little about Bill C-27, the Electronic Commerce Protection Act, a bill under review in Canada to deal with the issues of spam, phishing, spyware and malware. And now, an update!

Bill C-27: Electronic Commerce Protection Act is now Bill C-28: Fighting Internet and Wireless Spam Act. It was introduced in the House of Commons on May 25, 2010 and has passed first reading. To review the new bill click here.

The new act would establish a regulatory framework to protect electronic commerce in Canada and would:

  • address unsolicited commercial electronic mail (spam) by prohibiting the sending of commercial electronic messages without consent;
  • prohibit detrimental practices to electronic commerce, protect the integrity of transmission data and prohibit the installation of computer programs without consent in the course of commercial activity;
  • prohibit false or misleading commercial representations online;
  • prohibit the collection of personal information via unlawful access to computer systems and the unauthorized compiling or supplying of lists of electronic addresses;
  • provide for a private right of action for businesses and consumers;
  • provide for extended liability (follow the money);
  • allow the Canadian Radio-television and Telecommunications Commission (CRTC) and Competition Tribunal Canada to impose administrative monetary penalties on those who violate the respective Acts;
  • allow for the international sharing of information and evidence to pursue spammers outside of Canada with our global partners.

If you would like to stay informed on the progress of this Bill and want to encourage the adoption of important anti-spam laws like this, feel free to sign up with CAUCE (The Coalition Against Unsolicited Commercial Email) here.

Stay tuned… and bye for now,

Kevin

Now Available: Salesforce.com Contact Imports

By Robyn Paton, on June 1, 2010 - 1 Comment
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If you are managing a list of prospects and clients for your business, chances are, you’re relying on some sort of CRM system to keep it all straight. And it may be even more likely that you’re using Salesforce to do so. As one of the leading CRM solutions for companies all over the world, Salesforce allows you to manage your customer base “in the cloud”, keeping track of customers (and all of your interactions with them) for big name brands like Motorola, Starbucks, and The Wall Street Journal, to name a few.

One of our most-requested features is the ability to import your Salesforce.com contacts directly into CakeMail, so part of those interactions you’re having with your customers can include well-designed and easy-to-execute campaigns and mailings that you create, on our platform. And today is the day that we make that request a reality!

Get Started

Now you can easily import your Salesforce.com contacts directly into CakeMail, managing emails and tracking results like opens, click rates and conversions. To set up this new add-on, your account admin will need to activate it and you will need to have your Salesforce.com credentials and Salesforce Token ready to enter when prompted. To import your contacts, select the “Salesforce” button displayed as part of the Import/Upload a List page when you are creating or modifying a new contact list.

It’s important to note that in order for this to work, you must be an Enterprise level or higher Salesforce.com customer. Pro accounts do not have this kind of functionality enabled.