Class List

A List is a collection of subscribers (or List Members, or Records). Each subscriber or List Member is uniquely identified by their email address, and may include an unlimited amount of Fields containing demographic information associated to each email address.

A Contact List may have the following status:

• Active – Displayed on the main page of the Contact Lists tab and is available for Mailings
• Archived – Displayed on the Archived page of the Contact Lists tab and unavailable for Mailings

List Member or Subscriber

A List Member is an individual included in a Contact List. List Member is uniquely identified by their email address, and may include an unlimited amount of Fields containing demographic information associated to each email address. Any individual email address may only be included once in a Contact List. An individual email address may be included in an unlimited number of Contact Lists.

A List Member my have the following status:

• Active – Members who are available to receive Mailings
• Unsubscribed – Members that have requested not to be sent future Mailings
• Bounced – Members whose email was identified as invalid
• Deleted – Members removed by a User
• Pending – Members who subscribed to a Double Opt-In List, and that have yet to confirm their Active subscription status

Segmentation and Sub-lists

Segmentation is the process of dividing a Contact List into Sub-Lists (Segments). Segments can be defined by any criteria within Contact List Field values. Segments can be defined by a Field starting or ending with, containing, equal or not equal to, greater or less than, any given value.