By Vincent Lamanna on January 28th, 2010
If you’re a user of the popular Highrise CRM, you can now use CakeMail to contact your customers, deals and leads via a new and exclusive Import Contact module.
Email is crucial to facilitating dialogue with your client base, and fundamental to your company’s CRM strategy. The Highrise + CakeMail integration allows you to quickly and easily import your existing Highrise contacts into your CakeMail subscriber lists - allowing you to send targeted, highly-personalized HTML or text emails to your leads and/or customers. Use CakeMail’s comprehensive reporting tools to track who opened, clicked or forwarded, who unsubscribed, and much more. Plus, by activating our new CakeMail and Google Analytics module, you can even track what your customers do on-site after receiving your mailing.
Great, how do I access it?
To access this new feature, as the account administrator simply login to your account and activate the module under the Modules tab. To import your Highrise contacts, select ‘import from Highrise’ under your list import section. You’ll need to add your Highrise login credentials (site name and authentication token) and Voila - you can start sending mailings to your CRM contacts! This module is available free to all CakeMail and Highrise accounts.
Filed under: Announcement, Feature Release, Modules — 5 Comments »
By Vincent Lamanna on January 21st, 2010
CakeMail is far from your ‘average’ white-label email marketing product. Designed and built as an API and email delivery engine first and foremost, the true power of CakeMail lies in its extendability through its CakeEngineTM and CakeModule APIs.
Being able to integrate into any existing application - or have any existing application integrate into it - means our users are limited only by their imagination when using CakeMail as their email marketing product of choice. We’ve seen great integrations with CMS & CRM systems, invoicing applications, ecommerce websites and many more… but noticed there was one thing missing: a place to discuss ideas, troubleshoot code, get inspired, and generally act as a one-stop shop for anything and everything related to the CakeMail APIs.
So what have we done about it? You guessed it: We’ve launched the all-new CakeMail Developer Community. Simply register (or use your existing Ning login) and get cracking. You’ll need 4 things:
- A (free) CakeMail account
- An interface ID & key
- A library of your choice for application development
- A fantastic idea
We’ve documented and hosted everything else you’ll need to start integrating CakeMail with your business, application, or anything else you can think of. And, because we’ve made it a community, you can meet, chat with, and generally have fun with other developers, integrators, and CakeMail aficionados around the world.
Looking for something more (like extra revenue)? You can also apply to become a CakeMail Certified Developer or Certified Integrator, meaning you’ve been certified by us as having the requisite knowledge to build for or integrate with CakeMail’s APIs. Get new work from the community if you’re a freelancer or agency, and if you’re looking for technical help, now you know who to ask.
Don’t be shy - come say hello!
Filed under: Announcement, Feature Release, Jobs, Modules — No Comments »
By Francois Lane on January 19th, 2010
As we continue to add new features, CakeMail users can now extend their measurement capabilities past the inbox using a new Google Analytics integration module. Users are now able to determine mailing campaign effectiveness in relation to on-site user behavior, all from within their existing Google Analytics account, and all by simply clicking a checkbox before sending.
Great, how do I access it?
As the account owner, go to the Modules tab in your account to activate the module - it will now be available to all clients under that reseller account. Then, simply create a new mailing and check the ‘Google Analytics’ box during creation. Once checked, all of your mailing’s links will contain a unique source code - specific to that particular email send - that will allow you to measure what your email recipients did on your site after receiving your mailing through your Google Analytics account. How many recipients visited your homepage versus your deep pages? Which recipients actually ended up converting? Knowing this crucial analytical information helps you and your clients refine future campaigns to maximize return on investment, and thanks to CakeMail, it’s now only a click away.
Stay tuned for a ton of new updates coming to CakeMail with our v2.3 release, and until then, happy analyzing!
Filed under: Feature Release, Modules — No Comments »
By Francois Lane on December 22nd, 2009
Web agencies building client sites on the ASP.NET Kentico CMS can now offer CakeMail’s multilingual, white-labeled email marketing services as a powerful email integration.
Thanks to those clever folks at CAP Production, the Kentico <–> CakeMail integration allows agencies to offer a wide array of CakeMail’s functionality from within the Kentico interface.
Clients can create and send newsletters from their Kentico site’s content, or synchronize user accounts with CakeMail’s diffusion lists. But those ideas are just the tip of the iceberg - thanks to the flexibility of CakeMail’s CakeEngineTM API, you’re only limited by your imagination of what you can do with the Kentico <–> CakeMail integration.
To learn more about what integrations you can offer in your Kentico sites, contact Emmanuel Fayet (efayet@capprod.com) of CAP Production. While you’re at it, why not give CakeMail a spin if you haven’t already, and see what all the fuss is about.
Extend your own application with CakeMail
Are you a developer with a great idea? Visit our API section to download the library of your choice, and learn more about integrating with our platform to see how you can offer true white label email marketing in your own application, platform or product.
Filed under: Connector, Engine API — No Comments »
By Kevin Huxham on December 16th, 2009
I received an excellent study today from the folks at Project Honey Pot about Spam.
Project Honey Pot was created in 2004 by Unspam Technologies, Inc and they have built a community of tens of thousands of web and email administrators in more than 170 countries around the world to help track online fraud and abuse. They also work with law enforcement authorities to track down and prosecute spammers. Recently, they received their 1 Billionth Spam message to one of their trap addresses and to commemorate this milestone they decided to release the data they have accrued over the last 5 years.
There are many fascinating things in this study, for example.. Did you know Monday is the busiest day for Spam and Saturday is the slowest? Assuming the average size requirement for a spam email is 4KB, over the last 5 years the total storage requirement imposed on the Internet by just the spammers sending the top-20 spam campaigns was over 2.5 petabytes! If you don’t know what a petabyte is, it’s BIG (roughly 2.6 million Gigabytes). Lastly, it’s interesting to note that in 2008 there were virtually no Facebook phishing messages, but today Facebook is the second most phished organization in the world and predicted to be #1 in 2010.
For the complete study, click here.
Project Honey Pot is still a little behind McDonald’s, who apparently served their 1 Billionth hamburger back in 1963 and although the menu has changed a bit, today’s estimate has them well over 100 billion! Let’s hope Project Honey Pot is successful and we don’t see the same kind of growth with spam!
Bye for now and Happy Holidays,
Kevin
Filed under: Deliverability, Industry News — No Comments »
