Job offer: Marketing Manager

Tuesday, February 26th, 2008

CakeMail is an open-architecture, multilingual email marketing platform. CakeMail’s layered design is specifically meant for interactive marketing agencies, software companies, and web firms looking for an easy way to add email automation to their offering, synchronize data sources, reinforce their own brand, and add to their bottom line.

What you’ll do

• Work with Sales, and Product Development groups to drive projects.
• Define and implement a customer communications and lead generation strategy.
• Contribute to the product improvement process.
• Manage CakeMail’s main web property, www.cakemail.com
• Blog.
• Track and improve the conversion rate of website visitors and product trailers.
• Develop marketing plan in conjunction with sales department.
• Collaborate with PR resources.
• Determine ROI on marketing operations.
• Report and present competitive intelligence.
• Define market research studies to gain knowledge about user attitudes and behavior.
• Develop collateral that optimally positions the strengths of our products.
• Analyze potential partner relationships.
• Contribute to industry discussions online, such as the Email Marketer’s Club.

Essential ingredients

• BA/BS degree, MBA a plus.
• Four plus years experience in product marketing, direct marketing, marketing program management, or consulting.
• Knowledge of the Email Marketing industry.
• Outstanding written and oral communication skills.
• Focused on results.
• Attention to detail and organization.
• Strong organizational and analytical skills.
• Strong aptitude for determining the optimal way to position products in the market.
• Understanding of the search and online advertising market.
• Understanding of CakeMail’s strategic and competitive position.

Compensation

• Competitive salary.
• Generous options package.
• Possibility of working remotely from anywhere in the world.
• Cupcakes and cool T-shirts!

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Release 1.2.0 of the CakeMail Interface

Monday, February 11th, 2008

Version 1.2.0 of the CakeMail interface is now ready for download at
http://www.cakemail.com/download/

All hosted reseller interfaces has been updated.

New features

• Added default permission groups for new accounts for easier rights management (Create Mailing, Send Mailing, Mailing Stats, Manage Lists, View List Members, Create User, Set User Permissions)
• Changed themes structure to allow easier interface upgrade

Changes

• Image upload is now limited to 200 KB per image
• We’ve hidden the mailing list selector on Mailing Overview page when no other mailings are there to be selected
• We’ve added the “Search” permission in ClassList in Group edit page
• We’ve removed “alt text” on logo image

Bug fixes

• List upload is now working with register_globals on
• CSV import now supports fields enclosed by double quotes
• UTF-8 support fixed on list renaming
• Corrected display of “Preview in Web Browser”
• Removed confirmation when no test emails are checked
• Hide completely the List submenu when there are no Archived lists
• Validates for empty of the import list form
• Corrected position where the error template is included in some templates
• Fixed mime-type in CSV export (now fully supports UTF-8)
• Signup email copyright link fixed
• Mailing delivering progress bar fixed

(Originally posted in our forum)

Posted in CakeMail Interface, Feature Release | No Comments »

End-User Documentation for CakeMail Interface v1.1

Monday, February 4th, 2008

We’ve posted end-user documentation here:
http://www.cakemail.com/download/documentation/

The document, available in Word and OpenDocument format, can be edited, re-branded and redistributed to clients in any format by CakeMail Resellers.

Suggestions and contributions are welcome.

(Originally posted in our forum)

Posted in CakeMail Interface, Documentation | No Comments »