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Archive for April, 2009

Ruby and .NET 1.x API Libraries Now Available

By Francois Lane on April 16th, 2009

CakeMail email marketing software is pleased to announce the release of two new libraries specifically developed to help you integrate the CakeMail Email Marketing API to your application: The Ruby library and .NET library are now available!

The complete list of available libraries:

  • PHP5
  • Ruby
  • Java
  • .NET 1.x & 2.x
  • Delphi

You can download these libraries here: http://www.cakemail.com/downloads

Support for these libraries is available in our CakeMail Support section. The CakeMail team will be happy to help you if you need any assistance.

Filed under: Engine API — No Comments »

Make your product feature ideas known

By Francois Lane on April 14th, 2009

As you know, the CakeMail team loves to receive new ideas and feature requests from the field in order to drive our development, and make CakeMail better. Further, it is our goal at CakeMail to provide you with the best email marketing solution that will bring the most revenue to our clients, and thus to you. In an effort to manage and prioritize customer feature requests, we have launched a new area, powered by UserVoice, for CakeMail clients to share their ideas, and drive product direction.

Introducing the all new CakeMail Feature Feedback Log! Now you can submit, discuss and vote on new features, and receive email notifications on the development status of your requests. Access is exclusive to CakeMail reseller-clients only. Use your votes wisely, each user is limited to 10 votes.

We look forward to hearing from you!

Filed under: Announcement, End-User Interface, Engine API, Modules — No Comments »

Should you Add an Unsubscribe Link on the Top?

By Isabel Lapointe on April 10th, 2009

Loren McDonald has just published an interesting blogpost on the need (or not) to add a second unsubscribe link on the top of your email content. If you feel that many of your readers are hitting the Spam button instead of simply unsubscribing to your mailings, you should read her advice.

Consider adding an unsubscribe link on the top of your content if you have:
- High complaint rates with specific ISPs
- Inactive Subscribers (if you segment this specific group)
- ‘Aggressive’ opt-in practices

Certainly, the best advice is to actually use “best-practices” (double opt-in subscription process), using updated lists and targeted content, so your readers won’t have any reason to feel ‘spammed’ by your mailings in the first place.

Filed under: Best practices — No Comments »
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