If you’re a user of the popular Highrise CRM, you can now use CakeMail to contact your customers, deals and leads via a new and exclusive Import Contact module.
Email is crucial to facilitating dialogue with your client base, and fundamental to your company’s CRM strategy. The Highrise + CakeMail integration allows you to quickly and easily import your existing Highrise contacts into your CakeMail subscriber lists - allowing you to send targeted, highly-personalized HTML or text emails to your leads and/or customers. Use CakeMail’s comprehensive reporting tools to track who opened, clicked or forwarded, who unsubscribed, and much more. Plus, by activating our new CakeMail and Google Analytics module, you can even track what your customers do on-site after receiving your mailing.
Great, how do I access it?
To access this new feature, as the account administrator simply login to your account and activate the module under the Modules tab. To import your Highrise contacts, select ‘import from Highrise’ under your list import section. You’ll need to add your Highrise login credentials (site name and authentication token) and Voila - you can start sending mailings to your CRM contacts! This module is available free to all CakeMail and Highrise accounts.
As we continue to add new features, CakeMail users can now extend their measurement capabilities past the inbox using a new Google Analytics integration module. Users are now able to determine mailing campaign effectiveness in relation to on-site user behavior, all from within their existing Google Analytics account, and all by simply clicking a checkbox before sending.
