Before you press the SEND button
By Isabel Lapointe on June 23rd, 2008 in Best practices
Seth Godin, the marketing Guru, recently wrote an Email checklist.
With his special sense of humour, he presents a list of points to think about before you click on Send. Here are some guidelines related to permission marketing :
- 4. Did every person on the list really and truly opt in? Not like sort of, but really ask for it?
- 5. So that means that if I didn’t send it (the message) to them, they’d complain about not getting it?
- 6. See #5. If they wouldn’t complain, take them off (the list)!
- 8. Aside: the definition of permission marketing: Anticipated, personal and relevant messages delivered to people who actually want to get them. Nowhere does it say anything about you and your needs as a sender. Probably none of my business, but I’m just letting you know how I feel. (And how your prospects feel).
- 9. Is the email from a real person? If it is, will hitting reply get a note back to that person? (if not, change it please).
- 12. If it is a cold-call email, and I’m sure it’s welcome, and I’m sure it’s not spam, then I don’t apologize. If I need to apologize, then yes, it’s spam, and I’ll get the brand-hurt I deserve.
