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Spam – One Billion Served at Project Honey Pot

By Kevin Huxham on December 16th, 2009

I received an excellent study today from the folks at Project Honey Pot about Spam.

Project Honey Pot was created in 2004 by Unspam Technologies, Inc and they have built a community of tens of thousands of web and email administrators in more than 170 countries around the world to help track online fraud and abuse. They also work with law enforcement authorities to track down and prosecute spammers. Recently, they received their 1 Billionth Spam message to one of their trap addresses and to commemorate this milestone they decided to release the data they have accrued over the last 5 years.

There are many fascinating things in this study, for example.. Did you know Monday is the busiest day for Spam and Saturday is the slowest? Assuming the average size requirement for a spam email is 4KB, over the last 5 years the total storage requirement imposed on the Internet by just the spammers sending the top-20 spam campaigns was over 2.5 petabytes! If you don’t know what a petabyte is, it’s BIG (roughly 2.6 million Gigabytes). Lastly, it’s interesting to note that in 2008 there were virtually no Facebook phishing messages, but today Facebook is the second most phished organization in the world and predicted to be #1 in 2010.

For the complete study, click here.

Project Honey Pot is still a little behind McDonald’s, who apparently served their 1 Billionth hamburger back in 1963 and although the menu has changed a bit, today’s estimate has them well over 100 billion! Let’s hope Project Honey Pot is successful and we don’t see the same kind of growth with spam!

Bye for now and Happy Holidays,

Kevin

Filed under: Deliverability, Industry NewsNo Comments »

Introducing the TinyMCE editor

By Francois Lane on June 25th, 2009

runwithscissorsFreedom is good. And CakeMail gives you tons of freedom, letting you build exactly the mail service you want so you can deliver a carefully tailored experience to your clients.
Sometimes, however, that freedom can backfire. Customers have away of breaking things inadvertently. A well-meaning client can dabble with an email campaign, making changes to the wrong part of the mail, and undo all of your hard work. While you want to give your clients access to their mails–so they can tweak and prune their content–you need a way to control what they can do.

With our newly introduced TinyMCE editor, that’s what you get. The new editing module, available free for CakeMail users, can be embedded into your site and used to lock down what clients can change within a message. That means more flexibility and independence for your customers … and less time spent fixing things!

TinyMCE comes with some other great features, like image management and cropping, that make it easier than ever to build great campaigns. You can check out the new module here.

(Image courtesy of http://www.flickr.com/photos/pathayes/3208430981/)

Filed under: Announcement, Industry News, ModulesNo Comments »

CAN-SPAM vs. Bill C-27: Canada more severe

By Isabel Lapointe on May 8th, 2009

Marketing Sherpa’s team compare the American anti-spam law and the Canadian anti-spam project of law to highlight the five major differences. We could say that Canadian anti-spam law goes a little further.

Difference #1. Advanced permission is required
Difference #2. Permission is required for SMS messages
Difference #3. Unsubscribe links must stay active for 60 days
Difference #4. Unsubscribe requests must be honored within 10 days
Difference #5. Individuals have the right to sue spammers

Read the complete article: Canada’s Anti-Spam Bill: 5 Key Differences from CAN SPAM

Filed under: Industry NewsNo Comments »

Anti-Spam Law for Canada (Bill C-27/Projet de loi C-27)

By Isabel Lapointe on May 1st, 2009

Canada has now announced it’s own legislation project to protect citizens from Spam. The Electronic Commerce Protection Act, or Bill C-27 has been announced with possible penalties of up to $10 million for spammers. A few months after the launch of the National Do Not Call List to rule the telemarketers operations, the Anti-Spam Law wants to rule the legitimate world of canadian email marketing.

But as we all know, unfortunately not solving all the problems of Spam, mostly created by illegitimate practices.

Here is the Electronic Commerce Protection Act - Bill C-27

En Français, Projet de loi C-27

Michael Geist on Bill C-27

Filed under: Industry NewsNo Comments »

Ideas Worth Blogging 09/03/13

By Isabel Lapointe on March 13th, 2009

Here are several interesting surveys, studies, resources and email marketing techniques from last months in case you missed it.

> 27 questions for your email marketing in 2009
Various opinions taken from experts’ to face challenges for 2009. Among them: Coping with even more competition, Facing Fatigue, Web 2.0 and Multichannel thinking.

> 2009 Retail Welcome Email Benchmark Study (from Smith-Harmon)
Executive Summary
PDF Download

and

> Why Now’s a Good Time to Take a Look at Your Welcome Emails

> How to Double Your Clients: 5 Tips for ESPs to Survive in a Commoditised Market!

> Email frequency: can you increase it safely?

> Do You Use English Or American Spelling?

> More On Making Your Emails Shareworthy

> Five Tips for Fast and Easy DIY Headlines

> The Render Rate is coming
The industry debate on new vocabulary proposal to describe the Open Rate and other stats.

> Notes from eec’s Email Evolution Conference 2009

> Make it Pop!: Words of Love: An Email Copy Mix Tape
A selection of great copy treatments for sale emails

> ‘Emailers, You Don’t Know How Good You Are!’
3 reasons our peers don’t understand the value of what we do.

> Boosting clicks: new results and insights
Adding links to articles or offers from the previous email might catch a few bonus clicks from those who missed the original. (Case study on their email)

> Email campaign case studies (one good, one bad)
We explain it for months, maybe Seth Godin will make it clear? ;-)

> Design Hall of Fame: 2008 Inductees
Great exemples of retail email marketing

and

> Oopsy Hall of Fame: 2008 Inductees
Object spelling errors, images that don’t display properly, some of the worst of retail email marketing

Cupcake of the Week
Here is the time to enjoy several Double-Maple Cupcakes!

Filed under: Best practices, Industry News, Surveys and StudiesNo Comments »
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