Cakemail’s 2.0 Beta is here! And with it, comes yet another email marketing innovation : a new Open Plugin API.
CakeMail takes its email marketing platform to a new level of flexibility. Tailor CakeMail to your client’s individual needs. You’re in the driver’s seat. Create a plugin for your application and we’ll help you integrate it within CakeMail. The sky’s the limit!
Developers: work with Cakemail to get your email marketing app in front of Cakemail’s 2500+ clients. Retain ownership of your product, full licensing control and reap 100% of the profits generated from any license fee.
Marketers: develop exclusive products for your clients that will make you and your agency an integral part of all their campaigns.
Clients: work with application developers to customize the CakeMail email marketing platform to fit your needs perfectly.
First to jump on board? Litmus. Thanks to the CakeMail 2.0’s Open Plugin API this great service, which shows you screenshots of your email newsletter as it looks across all major email clients, is now available to CakeMail clients. And that’s not all. Litmus runs your email through a wide range of spam filters, helping you fix any issues affecting its appearance and spam scoring. Now available on CakeMail. Try it . We know you’ll love it.
Intrigued? Want to know more about offering a plug-in to CakeMail’s clients through our Open Plugin API? We’ll be happy to support you in every development phase, so get in touch with us. We look forward to working with you!
From the recent chart ‘Marketers Flock to Some Digital Tactics, Abandon Others in Downturn’, released by MarketingSherpa, we see confirmation of marketers’ plans to change from expensive old media strategies to less expensive online ones.
Everybody plans on reducing expenses but some media will be much more affected than others. Radio and TV ads are receiving the most cuts, from 83% of the respondents. Print advertising, Events and Direct email will also experience significant reductions in their use. Other online strategies may also suffer from cuts. This is the case with Online display advertising and Email to rented lists, where there is a planned reduction for 43% of users that will not be compensated by the slight intention of increase in usage from others. The big winners in this situation seem to be the Web 2.0 and the Emailing to house list. With 48% of marketers interested in using these more, even through the recession, this may be their chance to be proven as strong marketing tools.
But comparing the advantages of those two tools, we totally agree on a comment made by Marketing Sherpa’s experts: “Not surprisingly, house email and Web 2.0 are getting high attention; both are relatively low-cost and the former, at least, has proven ROI. Web 2.0 is seen as having the same virtue, although it doesn’t have email’s well-documented ROI”.
200 chief marketing officers (CMOs) and senior marketing professionals were recently asked about what they expect from their advertising/marketing agencies in the next 12 months. Based on the survey results, here is their
Top 10 Wish List for Agencies of the Future:
1. Greater knowledge of the digital space.
2. More use of “pull interactions.”
3. Leverage virtual communities.
4. Agency executives using the technology they are recommending.
5. Chief Digital Officers make agencies more appealing.
6. Web 2.0 and social media savvy.
7. Agencies that understand consumer behavior.
8. Demonstrate strategic thinking.
9. Branding and creative capabilities.
10. Ability to measure success.
The Agency of the Future Survey was conducted by the (american based) interactive marketing agency Sapient via e-mail and polled more than 200 respondents responsible for managing digital marketing budget allocation. Read the press release for detailed information.
If Hotmail and Outlook dominate the business email client market, then Yahoo Mail holds the top position for individual consumers. Fingerprint has disclosed for the first time ever, information about its own consumers. Because of the large number of users, this information gives us a good idea of the market, at least in North America. Data has been collected from approximately three million email recipients using Fingerprint analysis tools. You can find the complete report on the Fingerprint Website.
Top 10 email clients used by business recipients
Top 10 email clients used by consumer recipients
You’re not the only ones who strongly believe in the power of email marketing to convey your client’s messages. A new survey conducted among some of the most important enterprises in the USA says that email marketing is the direct response media used most (35%). And of those who haven’t yet used it, 22% plan to test it in the next 12 months.
This survey was conducted by the American direct marketing agency Direct Partners which counts Sony, Lexus and Pedigree among its clients.
Here are some highlights from the survey:
- Which type of direct response media is primarily used/plans to be used in the next 12 months?
- Where is direct marketing handled?
Are agencies missing an opportunity to build a real marketing plan with email marketing?
- What is the biggest concern regarding direct response campaigns?
A-ha! Agencies should be the ones knowledgeable enough to solve those issues!
Of these enterprises, 82% market to their current customer database and 68% market to their prospect database (17% don’t even have a prospect database). Twenty-one per cent have more then 1 million records in their combined databases.
Eighty per cent said they will have a similar or larger budget for direct marketing next year. Almost half (47%) said they allocate less then 10% of their marketing budget for direct marketing.
In April 2008, the survey was sent to more then 30,000 senior executives at U.S. companies with revenues exceeding $100 million in 2007. (The results do not mention the number of companies that actually responded to the survey.) You can download the Direct Partners survey results in PDF here.
