In the USA, Email’s ROI in 2008 was $45.06 (US) for every dollar spent. Even though it has dropped from $48.34 last year, and is projected to drop to $43.52 in 2009, Email ROI is still by far the best ROI you can find.
Compare email to the ROI of other types of direct marketing:
Those numbers were released in The Power of Direct Marketing: ROI, Sales, Expenditures, and Employment in the US, 2008-2009 Edition from Direct Marketing Association.
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