Magento is an open source e-commerce platform. It’s designed to give e-commerce firms complete control over their customers’ buying experience, managing visitors’ relationships with the store brand.

To really engage with buyers, Magento has a newsletter function that can be used to send promotions and updates. And now, keeping connected to customers is easier than ever, with the Magento Newsletter Connector Module.

Connectors are a new kind of CakeMail Module that work with third-party applications to make them work hand-in-hand with our mailing platform. To use the new connector, you simply enable it within Magento’s admin interface and tell it how to connect to your CakeMail account.

The connector was created by Ebizmarts, a development group focused on open source e-commerce technologies. Thanks to them, if you’re a Magento user, it’s easier than ever to keep in touch with your customers and buyers!