Here are several interesting surveys, studies, resources and email marketing techniques from last months in case you missed it.
> 27 questions for your email marketing in 2009
Various opinions taken from experts’ to face challenges for 2009. Among them: Coping with even more competition, Facing Fatigue, Web 2.0 and Multichannel thinking.
> 2009 Retail Welcome Email Benchmark Study (from Smith-Harmon)
Executive Summary
PDF Download
and
> Why Now’s a Good Time to Take a Look at Your Welcome Emails
> How to Double Your Clients: 5 Tips for ESPs to Survive in a Commoditised Market!
> Email frequency: can you increase it safely?
> Do You Use English Or American Spelling?
> More On Making Your Emails Shareworthy
> Five Tips for Fast and Easy DIY Headlines
> The Render Rate is coming
The industry debate on new vocabulary proposal to describe the Open Rate and other stats.
> Notes from eec’s Email Evolution Conference 2009
> Make it Pop!: Words of Love: An Email Copy Mix Tape
A selection of great copy treatments for sale emails
> ‘Emailers, You Don’t Know How Good You Are!’
3 reasons our peers don’t understand the value of what we do.
> Boosting clicks: new results and insights
Adding links to articles or offers from the previous email might catch a few bonus clicks from those who missed the original. (Case study on their email)
> Email campaign case studies (one good, one bad)
We explain it for months, maybe Seth Godin will make it clear?
> Design Hall of Fame: 2008 Inductees
Great exemples of retail email marketing
and
> Oopsy Hall of Fame: 2008 Inductees
Object spelling errors, images that don’t display properly, some of the worst of retail email marketing
Cupcake of the Week
Here is the time to enjoy several Double-Maple Cupcakes!

