It still amazes me when I see someone using a noreply@ address to send an email, and I have to wonder – what kind of impression do you think it leaves with the recipient? Don’t forget that those who get these messages are customers – or could be. Emails like this are basically telling them you don’t care if they have feedback and are not interested in what they have to say.
As if that wasn’t enough, did you know you are hurting your delivery at the same time?
Using a noreply@ address is not a good idea for the following reasons:
Compelling evidence to give up the noreply@ address, right? Here’s what the Pros have to say:
The CAN-SPAM Act: A Compliance Guide for Business
“Your “From,” “To,” “Reply-To,” and routing information – including the originating domain name and email address – must be accurate and identify the person or business who initiated the message.” Learn more here.
MAAWG Sender Best Communications Practices:
“Senders should have the capability to process email-based unsubscribe requests. Senders should also consider making offline unsubscribe mechanisms available. The sender’s ‘From’ or ‘Reply-to’ email address should also be able to receive unsubscribe requests, unless otherwise indicated.” Learn more here.
Email marketing can be a great way to keep your customers engaged and foster two-way communication, but if you’re using a noreply@ address, your conversations will always be one-sided.
If you are using a noreply@ address, it’s time to change. Start by sending an email informing your customers you will be changing your address shortly and encourage them to add the new one to their Safe list. Tell them you welcome their feedback with open arms and show them they actually mean something!
Bye for now,
Kevin
PS: This is one of many topics we will be covering in our soon to be released CakeMail Deliverability Whitepaper – so stay tuned!
When we were designing CakeMail 3, one of the things that was high on our list of must-haves was having really relevant data right at your fingertips. Cue the brand new dashboard!
Now as soon as you log in, whether you’re an agency/reseller, or an end user, you can instantly see the latest updates about your account without digging around in a reporting tool that’s hard to get to, or having to export Excel files and turn them into useful charts and graphs yourself.
View the number of emails sent over time, check out overall campaign performance data for all of your clients – for this month, or any month over past year! All new charts let you keep an eye on significant trends and vital performance data (seeing high levels of unsubscribe requests or spam reports over a particular period, for instance), and new abilities to see data for a specific date range give you the ability to tap into information that makes your job even easier.
You can also see the last five campaigns that were sent from your system at a glance – who sent them? to what list? to how many? – and get a quick campaign preview or performance update. For agencies and high volume senders this feature makes sure you can always know what’s happening right now – an effortless way to stay on top of things without having to lift a finger.
If you want to read more about new features in CakeMail 3, visit the CakeMail: Tiramisu microsite for a feature overview, or view other blog posts in the CakeMail 3 category. Like what you see and need an email marketing solution for your agency? Sign up for a free trial today!
We’re SO excited to announce that the latest version of CakeMail (we’ve been affectionately referring to this version as the Tiramisu edition) is available TODAY. Yippee! This new version has been many months in the making and now it’s ready for a public unveiling.
There are so many new great new features like all new dashboards full of data,
an add-on marketplace with all sorts of extras,
automagic (and exceptionally advanced) branding,
not to mention a beautiful new interface, new types of campaigns (like A/B split tests and the ability to use dynamic content), improved user management and so many more. It’s just not possible to tell you about all of them here right this instant, so instead, click on over to the CakeMail 3 site where you can learn all about ‘Tiramisu’ and sign up for your very own trial account.
You can also have a peek at some of the feature-by-feature blog posts we’ve been writing about CakeMail 3 features – there are many more on the way!
Are you already a CakeMail customer? Check your inbox for an email with links to your very own CakeMail 3 interface and upgrade instructions. And if you’re a trial user, log in and click on the “Upgrade to CakeMail 3″ button to access the all-new interface and new features right away.
If you haven’t tried CakeMail yet, now is a great time to check it out. Sign up for a free trial today!
In addition to making free newsletter templates available to our customers, as part of the new features in CakeMail 3, we’ve made it even easier to use your own templates for your next (or for every!) email campaign you or your clients send out.
A new template directory makes it easy to scroll through your template library to manage or select templates.
And our new organization tools – like categories – make your templates easy to find, and easy to share. You can even share only specific templates with specific clients and set permissions so that can modify and tweak the templates as they need to.
And for those who use templates created by an agency (or you’re an agency that creates templates for your clients), prefer to write code & design emails in other tools, or just upload everything all at once, you’ll love our new “Upload From .Zip” capabilities. Put your HTML file and images in a single zip file and upload the file in one fell swoop.
So much easier than uploading handfuls of images one at a time – and cutting and pasting (and triple-checking!) that HTML.
If you want to read more about new features in CakeMail 3, visit the CakeMail: Tiramisu microsite for a feature overview, or view other blog posts in the CakeMail 3 category. Like what you see and need an email marketing solution for your agency? Sign up for a free trial today!
As a team of people who make a white-label email marketing tool (meaning that you can customize almost ALL of it and no one ever has to know you didn’t make it yourself from scratch), design is important to us. Especially clean, simple design. It’s kind of like giving our customers (who take our platform and add their own flair) a blank slate, or if you’ll pardon the pun, a freshly baked, un-iced cake.
Since we love design so much, we’re excited to share a few of the more aesthetic CakeMail Version 3 secrets we’ve been keeping.
We’ve been working on this new version of CakeMail for quite some time now, and one of the key new features that’s not all about ‘easier client management’, ‘more fancy-schmancy reports’ or a ‘new kind of email’ is a new and improved sleek, beautiful, more intuitive user interface. For our customers and for their end users, we felt that it was SO important that the user interface bring smiles to people’s faces that we really spent time making sure we got it right.
From default sign in screens to dialog popups, to delicate shadowing on text fields, we took great care with every element.
The best part of this new UI is that it’s the perfect platform for our customers to build on. CakeMail has always been customizable, but this time around we have extended the customization to almost every element for our advanced users and simplified it for basic users who just want to add a logo, pick a few colors and move on to more important things, like creating email campaigns.
Now when you set up your CakeMail account you can choose from three different types of branding:
Logo & Basic Colors
Upload a logo, select from default color schemes, build a theme based on your logo colors (or your corporate style guide’s color rules).
Advanced Colors
Set a color for everything – from text colors to tab gradients to drop shadows you can define what every last thing looks like.
CSS
If you’re a CSS whiz you can whip up your own style sheet for all of the elements of the site. Prefer nice square corners over rounded ones? Something lacking a shadow or an interactive hover state? Add it yourself with a custom stylesheet or rules you define and then save within your site settings.
We’ll dive into more detail about Advanced Colors and CSS Branding in the new few days – they deserve posts in and of themselves!
If you want to read more about new features in CakeMail 3, visit the CakeMail: Tiramisu microsite for a feature overview, or view other blog posts in the CakeMail 3 category. Like what you see and need an email marketing solution for your agency? Sign up for a free trial today!
