Meet our new Director of Deliverability!
Tuesday, August 19th, 2008CakeMail is pleased to welcome a new member to our team. You may have received an email from Kevin Huxham in the past few days. If you haven’t read it yet, we suggest you do so carefully. We all know how important delivery is in the email marketing business, and Kevin is definitely someone you want to have on your side since he is now our Director of Deliverability. We recommend you make him your new best friend by following his precious advice!
Although Kevin has just started with CakeMail last month, he has an extended background in the email software community. After managing a successful Internet business in Australia, Kevin came home to work on the receiving end of things in both the Technical and Abuse departments for Canada’s largest Internet Service Provider. After 6 years, he decided to switch to the sender side, and has spent the last 2 years working for one of the world’s leading ESPs based in Montreal. This man knows what he’s talking about, so if he insists you add a postal address at the bottom of your email (a mandatory requirement of the CAN-SPAM Act), you do. Not only will this help you improve your company’s reputation and avoid any messy legal trouble, it will also ensure you don’t get blocked by any spam filters!
Kevin is working with all CakeMail clients to help them increase their deliverability and resolve any associated issues. He is intent on making sure every client sets an example of email best practices, which will not only increase their deliverability, but also improve the results of their campaigns, boosting their ROI. After he is settled in, Kevin also plans to start contributing regularly to this blog, so stay tuned, and get ready to take notes! In the mean time, if you have any questions, we invite you to use our Help Desk.
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New Delphi API library
Wednesday, July 9th, 2008We are pleased to announce the addition of a new Delphi API library to the CakeMail menu. In order to enable our resellers to easily add CakeMail email automation to their Windows Desktop applications, CakeMail now offers a Delphi library, compatible with Delphi 7, 2005, 2006, 2007. This brings our library count to 4, including: PHP5, Java & .NET – Establishing CakeMail as one of the most flexible email automation integration tools.
You can access the new library as well as all the others on the Downloads page.
Posted in CakeMail API, Feature Release | No Comments »
New Features for CakeMail 1.5
Thursday, July 3rd, 2008Suppression List Functionality
You can now easily manage suppression lists to ensure emails don’t get sent to the wrong people. You can restrict specific email addresses or entire domains, which will help diminish overall complaints and increase delivery for all your mailings.
New Segment Summary Page
The new Segment Summary Page allows you to easily manage list segments, and view them as independent lists.
Advanced Search in List Members
You can now search for members with multiple criteria.
Two New Stock Interface Skins: Marshmallow and Midnight Mint
7 stock user interface themes are now available, so you can prepare your mailings in your own custom environment!
User Selectable Themes on Login Page
See the flexibility of the CakeMail first hand by selecting a dynamic theme directly from a scrolling menu on the login page, changing your interface skin real-time.
All CakeMail hosted interfaces will be updated to the new version automatically. If you host your own interface, you can access the new version at: http://www.cakemail.com/downloads
Posted in Announcement, CakeMail Interface, Feature Release | No Comments »
Dutch: The Fourth Language Available on CakeMail Thanks to ZennerMedia from Belgium
Wednesday, June 4th, 2008
Following English, French and Russian, Dutch is now available for CakeMail users. The interface has been translated by ZennerMedia, an Internet company based in Belgium that is happy to have a way to serve customers in their 3 official languages.
We were fortunate to have an occasion to chat with Sam Zenner, CEO of ZennerMedia.
CakeMail: Could you please tell us about what ZennerMedia does?
Sam Zenner: ZennerMedia’s main focus is to help companies get their stories out there. Rather than helping our customers shout louder in a place where everyone is already screaming for attention, we want to provide them with solutions that “take people’s breath away”.
We try to be a full-service agency, serving custom-made websites that adhere to the highest industry standards. This also means that we manage our customers’ blogs as well as their mailing lists.
CM: Why did you choose CakeMail and how will it help your business?
SZ: We chose to work with CakeMail because of its entirely translatable interface. Not having to program an email application from scratch saved us a lot of time and working with CakeMail didn’t interrupt our regular workflow. We’ll be able to offer to our customers an entirely Dutch app less than 2 months after our first contact with CakeMail team.
CM: What language issue is CakeMail solving for your specific needs?
SZ: Even though Belgium is sort of a multilingual country (3 official languages), much of the “older” generation doesn’t understand English all that well. This Dutch version of CakeMail will help our business, in that we no longer have to confront our customers with an English interface. From now on we can direct our clients to the MailMarketing.be website and they’ll find a clean, easy to use interface in their native language.
CM: What were your specific challenges related to the translation?
SZ: Even though the translation module isn’t finished quite yet, everything was fully functional so I don’t have any complaints. The biggest challenge in translating was to abbreviate most of the interface, because the Dutch language tends to need more words than English to explain the same thing.
CM: Anything else you wish to add?
SZ: I hope we can continue to work with The Code Kitchen on new projects. I liked working with the team and there are a lot of app’s out there that would be used a whole lot more if they could be translated!
Posted in Announcement, Customer Profiles, Feature Release | No Comments »
