There are several reasons why people subscribe to a newsletter:
Don’t count too much on number 3 to increase your readership… And keep in mind that “readers” are those who actually read your email and don’t just let it die in their inbox week after week.
First of all, be clear about your offer right from the registration process. Tell your subscribers what kind of content they will receive, so they know what to expect and why they registered. You can mix different types of content, but the important thing is to make the most useful/interesting newsletter for YOUR readership. Whenever you can, survey them to see what kind of content they read.
Product and brand content:
Most of the time, a newsletter offers content related to the company, the brand or the product. If you are, for example, the builder of a great email marketing software constantly releasing new features, you certainly want your users to have all the information on your updates. This is what we choose to have in our newsletter (which you can subscribe to here, by the way). Here are several ideas for your newsletter content:
More general content:
This type of content is more largely related to your sphere of activity, like what we prefer to do in our blog. You can build your newsletter on:
And depending on your readership, you can also have some fun/light news, photographs or cartoons. But keep in mind, most of your readers don’t have time to read so you must keep your newsletter short and catchy.
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Keep up the good work!
Comment by theo kavvadas — October 19, 2008 #