CakeMail successfully integrates popular email previewing software, paving the way for all plugin developers
Montreal - December 16, 2008 - In an email marketing industry first, CakeMail successfully integrates a third party product into the latest version of its platform using an Open Plugin API, paving the way for developers and marketing agencies to do the same with their own customized plugins. CakeMail clients can now benefit from Litmus, email previewing software that allows marketers to view a screenshot of their email as it appears across all major email clients and test it through a wide range of spam filters in order to optimize delivery. Developers and marketers can similarly benefit from CakeMail’s Open Plugin API potential to reach the company’s 2500 plus client base with their own customized applications.
“CakeMail’s Open Plugin API approach is a key differentiator that is fundamental to our corporate philosophy of helping the greatest number of people, worldwide, benefit from email marketing in ways that meet their own market’s needs, explains François Lane, founder and CEO of CakeMail. Demonstrating its potential through the integration of Litmus’ dynamic product onto the CakeMail platform should leave no doubt in any developer’s mind. The possibilities are endless.”
The Open Plugin API is an integral part of CakeMail 2.0’s beta launch. Developers of CakeMail plugins retain ownership of their product, full licensing control and reap 100% of the profits generated from any license fee.
"CakeMail's elegant, user-friendly design approach perfectly complements ours, states Paul Farnell, founder of Litmus. We’re convinced that Litmus' market-leading email testing service will help CakeMail's users send even better campaigns that get delivered perfectly every time. CakeMail is a fantastic product, with a great team behind it, and we're proud to be associated with them."
About CakeMail Inc.
Montreal-based CakeMail provides a private-label, plugin ready, multilingual email marketing platform with full API access. CakeMail's layered design is designed for interactive marketing agencies, software as a service companies, and web design firms to easily add email marketing and email automation to their offering, with their own brand, in their language ofchoice. CakeMail's 2500 plus client list includes GM, Yellow Pages and l’Oreal.
About Litmus
Litmus is an online service for email marketers. Litmus helps you ensure your email will be beautifully presented - exactly as you intended - across every email platform. The service also helps your email reach more inboxes, by helping you fix any issues affecting its spam scoring. Litmus is based in the UK, and has helped marketers complete almost 2 million tests since its inception in 2005.
For more information, please contact:
Michelle Sullivan Communications
Michelle Sullivan
514-995-4015
ms@michellesullivan.ca
