Creating and Sending Email Campaigns
- Template creation & management
- Full control over the email content
- WYSIWYG and source HTML Editor
- Email content personalization with dynamic list values
- Multiple character sets (send in any language)
- Automatic hosted online version of content
- HTML and Plain Text click tracking
- Forward-to-a-friend
- Image hosting library
- Merged Text/HTML email sending
- Pre-scheduled mailings
- Email campaign archive
- Past email campaign duplication
Mailing Preview and Testing
- SPAM filter scoring
- HTML and Text Email content preview
- Test sending to individual test recipients
- HTML Format Conformity Validation
Mailing Results Reporting
- Detailed active graphs
- Total and Unique Click-throughs
- Total and Unique Click-throughs by link
- Click-throughs over time
- Total and Unique Opens
- Opens over time
- Detailed Bounce reporting, by type
- Unsubscribes
- Easy 1-click report export
List Management
- Unlimited lists per account
- Unlimited subscribers
- Unlimited custom list fields
- Dynamic list segmentation
- Unlimited List Segments
- Subscriber list import/export
- Single and double opt-in subscriber support
- Subscribe and unsubscribe HTML forms
- Robust Subscriber Search & Edit
- Customizable "welcome" and "goodbye" emails
- Customizable "forward-to-a-friend" page
- Easy 1-click list export
List Hygiene
- Automatic email address duplicate-checking
- Extensive soft bounce management
- Automated hard bounce removal management
- Automated ISP SPAM complaint feedback loops
- Automated ISP SPAM complaint reporting
- One-click unsubscribe
- Global unsubscribe
- Suppression List Management
User Management
- Automated Account creation
- Unlimited users per account
- Automated end-user password recovery
- User profile management and permission controls
- User-specific language configuration
- Default language and time zone controls
