Tag Archives: contact lists

Andrea Says: New Feature – Let Your Customers Upgrade Easily

By Andrea Saez, on January 23, 2012 - Leave a comment
Tag(s): Product

We have added a new feature to our system that lets you add an Upgrade URL for your clients. When their account has reached its contact limit, they will be notified and offered the opportunity to upgrade. (In the future, … Continue reading →

CakeMail 3.1: New Engagement Data

By Robyn Paton, on September 28, 2011 - Leave a comment
Tag(s): Product

One of the great new features of CakeMail 3.1 is a new metric we call Engagement. Now end users can have a better sense of list quality and their relationship with subscribers. This new metric we’ve included in CakeMail 3.1 … Continue reading →

The Icing News: Spam reflections, a book to heal malaria

By Isabel Lapointe, on September 7, 2011 - Leave a comment
Tag(s): Icing, Industry

A toxic misunderstanding that could kill your response rates Email marketing is not advertising. Email is not direct mail. The problem is making sure everybody understands that. What is spam, really? On the same idea, an interesting reflection about what … Continue reading →

Andrea Says: What’s a role account and why can’t I send to it?

By Andrea Saez, on May 30, 2011 - Leave a comment
Tag(s): Best Practices, Product

What is a Role Account? Role accounts (admin@, support@, sales@) are email addresses that are not associated with a particular person, but rather with a company, department, position or group. They are not generally intended for personal use, as they … Continue reading →

How Do You Grow Your List and Generate Great Leads?

By Steve Smith, on January 14, 2011 - Leave a comment
Tag(s): Best Practices

Building a list – and in turn, generating new leads and prospects – can play a significant role in your marketing efforts. But how do you grow your list well and generate great leads who are interested and engaged in … Continue reading →

Growing Your Contact List for the Holidays (Part 2) – What To Do

By Kevin Huxham, on November 15, 2010 - Leave a comment
Tag(s): Best Practices

As we mentioned last week in Part 1 of this series, this is a very busy time of year for sending email and a lot of marketers are tempted to reach a wider audience in time for the holidays. Pressures … Continue reading →

Growing Your Contact List for the Holidays – What Not to Do

By Kevin Huxham, on November 12, 2010 - Leave a comment
Tag(s): Best Practices

This time of year is very tempting for marketers looking to grow their list fast in time for those Holiday promotions. The C-class executives are quite often breathing down your neck to get your email campaign out the door to … Continue reading →