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Monthly Archives

November 2018

ContactsFormsList management

Build your contact list: Benefits of signing up [Video]

When you ask people if they want to receive newsletters from your company, their first thought will typically be “What’s in it for me?” Here…
Mireille TessierNovember 22, 2018
Best practicesEmail marketer tips

Subject Lines Do’s and Don’ts

Subject line is a key to interaction with your subscribers. Here are a few ideas to master the art and grow your opening rates! The…
Yanna-Torry AsprakiNovember 15, 2018
Best practicesEmail Marketing

Isn’t all email “Email Marketing” ?[Infographic]

It's a question we often hear: Isn't any email you write to promote your business a de facto "marketing" email? Why use a specialized service…
Mireille TessierNovember 8, 2018
Black Friday Scrabble Letters Best practicesEmail Marketing

15+ easy to set up email triggers for Black Friday

As Black Friday approaches, preparations for this important day of discounts are intensifying. Merchants set up their best promotions, and buyers refine their shopping lists.…
Alex DeCivitaNovember 7, 2018
Best practicesDeliverability

How Technology and Compliance with Laws can impact Email Deliverability

Technology Emails are sent using an MTA (Mail Transfer Agent), which is essentially a piece of software that connects one computer to another to send…
Kevin HuxhamNovember 5, 2018
Best practicesDeliverability

How Engagement and Content can impact Email Deliverability

Engagement OK, now that we’ve covered the easy part… here’s where it gets interesting. Making sure your recipients open and read your emails! ISPs measure…
Kevin HuxhamNovember 2, 2018
Best practicesDeliverability

How Reputation and Authentication can impact Email Deliverability

Reputation Getting your email marketing messages to your audience relies heavily on your reputation. Your delivery is determined by the reputation you have acquired by…
Kevin HuxhamNovember 1, 2018

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