When you ask people if they want to receive newsletters from your company, their first thought will typically be “What’s in it for me?” Here…
Mireille TessierNovember 22, 2018
It's a question we often hear: Isn't any email you write to promote your business a de facto "marketing" email? Why use a specialized service…
Mireille TessierNovember 8, 2018
As Black Friday approaches, preparations for this important day of discounts are intensifying. Merchants set up their best promotions, and buyers refine their shopping lists.…
Alex DeCivitaNovember 7, 2018
Technology Emails are sent using an MTA (Mail Transfer Agent), which is essentially a piece of software that connects one computer to another to send…
Kevin HuxhamNovember 5, 2018
Engagement OK, now that we’ve covered the easy part… here’s where it gets interesting. Making sure your recipients open and read your emails! ISPs measure…
Kevin HuxhamNovember 2, 2018
Reputation Getting your email marketing messages to your audience relies heavily on your reputation. Your delivery is determined by the reputation you have acquired by…
Kevin HuxhamNovember 1, 2018