As Black Friday approaches, preparations for this important day of discounts are intensifying. Merchants set up their best promotions, and buyers refine their shopping lists.…
Engagement OK, now that we’ve covered the easy part… here’s where it gets interesting. Making sure your recipients open and read your emails! ISPs measure…
Reputation Getting your email marketing messages to your audience relies heavily on your reputation. Your delivery is determined by the reputation you have acquired by…