Your emails consistently make it to the inbox and regularly get opened… But no one’s clicking. Sound familiar? There are a couple of things you…
Mireille TessierDecember 31, 2018
It is important to know the difference between HTML and plain-text emails, and how they affect the delivery and engagement of your campaign. HTML stands for…
Cakemail SupportDecember 17, 2018
Make the most of natural wait times to get people to sign up to your newsletters: (more…)
Mireille TessierDecember 10, 2018
People don’t actively seek out email lists to join. They need to be presented with an opportunity and a reason to sign-up. Every time someone…
Mireille TessierDecember 6, 2018
Last weekend, feeling “Christmas-y”, I went to my favourite tea boutique to get my ‘Christmas tea’ while listening to ‘Christmas music’. Yeah, I know, that’s…
Isabel LapointeDecember 3, 2018