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Monthly Archives

December 2018

Email Marketing

What makes people click? [Video]

Your emails consistently make it to the inbox and regularly get opened… But no one’s clicking. Sound familiar? There are a couple of things you…
Mireille TessierDecember 31, 2018
2 people discussing newsletter peeks Email marketer tipsTemplates

Images in emails aren’t worth a thousand words [VIDEO]

Images are ubiquitous in newsletters. Moreover, a lot of emails nowadays seem to feature one large image, to the detriment of text and words. However,…
Mireille TessierDecember 24, 2018
Photo People on cellphones by rawpixel.com from Pexels Email marketer tips

What is the difference between an HTML and a plain-text email campaign?

It is important to know the difference between HTML and plain-text emails, and how they affect the delivery and engagement of your campaign. HTML  stands for…
Cakemail SupportDecember 17, 2018
2 people discussing newsletter peeks Email marketer tipsFormsList management

Build your contact list [VIDEO]:Get people to sign up in person

Make the most of natural wait times to get people to sign up to your newsletters: (more…)
Mireille TessierDecember 10, 2018
Email marketer tipsFormsList management

Build your contact list [VIDEO]: Get people to sign up online

People don’t actively seek out email lists to join. They need to be presented with an opportunity and a reason to sign-up. Every time someone…
Mireille TessierDecember 6, 2018
ContactsEmail MarketingForms

‘The most wonderful time of the year’- to get new subscribers on your contact list!

Last weekend, feeling “Christmas-y”, I went to my favourite tea boutique to get my ‘Christmas tea’ while listening to ‘Christmas music’. Yeah, I know, that’s…
Isabel LapointeDecember 3, 2018

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