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Monthly Archives

February 2019

Group reading emails on phones. Photos by Rawpixel.com from Pexels DeliverabilityLaws and regulationsList managementTemplates

Email Marketing Essentials: Recognition. Respect. Permission.

Following established best practices will ensure your emails get to your customers’ inboxes… and it’ll avoid high fines associated with noncompliance. By maintaining lively dialogue…
Mireille TessierFebruary 28, 2019
Delivery man speeding on a motorcycle DeliverabilityEmail Marketing

What is my Delivery rate?

An excellent question! It’s one we get often, but a tough one to answer as every sender is different. Your Inbox placement rate (the number…
Kevin HuxhamFebruary 25, 2019
envelopes on a phone DeliverabilityEmail marketer tipsList managementTemplates

Secret ingredients to an open worthy email [+infographic]

“What’s a good open rate?” That’s the million dollar question, isn’t it? Here's the short answer: if you’ve asked for permission from everyone on your…
Mireille TessierFebruary 18, 2019
ContactsEmail marketer tipsList management

50 Shades of Consent

At lunch, the conversation quickly switched to the famous movie from the no-less famous book 50 shades of Grey. We’re a very open-minded group though…
Isabel LapointeFebruary 14, 2019
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A Quick Guide to Building the Right Kind of Contact List

"How can I build the right list?" It's one of the most frequently asked questions we get - and with good reason. After all, your…
Mireille TessierFebruary 11, 2019
Best practicesDeliverabilityList management

Curse of the Stale List

As soon as someone signs up to your mailing list the clock is ticking for you to reach out to them. The longer you wait…
Kevin HuxhamFebruary 4, 2019

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