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Monthly Archives

March 2019

man laughing infront a computer Email marketer tipsTemplates

Better Newsletters [Infographic]: Small Tips for Big Impact

Small things can make a big difference. Get five tips that are quick and painless to get more people to open and click on the newsletters…
Cakemail SupportMarch 28, 2019
Phone with unhappy face - Photo by freestocks.org from Pexels DeliverabilityList management

Spam Complaints – What’s the deal?

Why are spam complaints so important? Complaints that we receive through our FBLs (feedback loops) show up as "Spam" in our product. While they may…
Cakemail SupportMarch 25, 2019
Photo by Murilo Folgosi from Pexels DeliverabilityEmail marketer tipsList management

Thinking of Using an ‘Old’ List? – Part 3: List Cleaning 101 and Hardbounces

Previous posts: Thinking of Using an ‘Old’ List? - Part 1: The Risks Thinking of Using an ‘Old’ List? - Part 2: Prepare your Re-Opt…
Cakemail SupportMarch 21, 2019
agreement check box DeliverabilityList management

Thinking of Using an ‘Old’ List? – Part 2: Prepare your Re-Opt in Email

Previous post: Thinking of Using an ‘Old’ List? - Part 1: The Risks Here’s some good advice when preparing your re-opt in email: As with…
Cakemail SupportMarch 14, 2019
skate board on the side of a ramp DeliverabilityEmail marketer tipsList management

Thinking of Using an ‘Old’ List? – Part 1: The Risks

Nowadays people are really trying to get the most out of their email campaigns. This sometimes means going back and using lists you haven’t touched…
Cakemail SupportMarch 11, 2019
DeliverabilityEmail Marketing

Make sure people know who you are

Among all the paperwork I filled at the beginning of school year, one of the most important was the paper that listed people I allowed…
Isabel LapointeMarch 7, 2019
Email marketer tipsList management

Treat me as a VIP: customized fields and personalization

A person's name... is the sweetest sound... in any language. - David Carnegie I have a handful of beloved restaurants that I always recommend to…
Isabel LapointeMarch 4, 2019

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