Sexy handcuffs

At lunch yesterday, the conversation quickly switched to the famous movie released on February 13, from the no-less famous book.

We’re a very open-minded group though not enough to share our sexual practices. Of course, the jokes started immediately.

So when our Deliverability Director, who has a delightful sense of humour, starts to compare how ‘consent’ is important in Christian and Anastasia’s relationship, like it is in any permission marketing activity, we burst out laughing. It’s not that crazy.

In email marketing like in BDSM, the relationship is built on consent.

Consent is at the core of the BDSM relationship, it’s all made explicit in a signed contract. Without that consent, it’s not a relationship: it’s abuse. For your list, a completely different area I agree: consent is the core of your relationship with each person on it. The permission they gave you, provides you with the right to have contact with them. (Understand I’m strictly talking about subscriptions to your newsletter here!)

Even though you feel like Christian and you don’t want to bother with the contract, I would like to remind you that, in real life, subscribers will expect you play by the rules.


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Author Isabel Lapointe

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