In HTML email, using an anchor is similar to adding a bookmark inside your content. Adding an anchor to your content allows you to create a hyperlinks that points to those “bookmarked” sections of the same page, or in this case, the same email.
Anchors are often used in long emails with multiple sections, sometimes as part of a table of contents. You can then provide a series of links that allow a reader to go directly to the content they want to read.
Create an anchor in your content:
Select the area where you want to create your anchor and be able to link to and click on the ‘Anchor’ button on the HTML editor’s menu.
A window will pop-up where you can name your anchor. The name is significant as it is what you will need to reference when you create links to this content. It can be only one single string of text, such as:
content1 or content-1 or contentsection1 or loremipsum
Click OK to save the changes
To create the link to your anchor:
Select the text or object/image that you would like to link to the anchored section of your content. Click on the ‘Link’ button on the top menu
Select ‘Link to anchor in text’ under Link Type and link your text to the anchor you just named
Click OK to save your changes
For more information about anchor links and other links types, please refer to W3C
The above process has been tested and works with the following email clients:
Apple Mail 4
Outlook Express 2003
Keep in mind that we are using the ‘Name’ anchor for this process. Not all email clients can handle advanced tags, like ID and others.