Use Google Analytics to track your campaigns

By January 16, 2012 No Comments

If you have a Google Analytics account and wish to track details of your campaign, you may do so with the Google Analytics add-on. This will enable you to track links, opens, email client versions, and demographics.

All available add-ons will appear in the Marketplace tab. If the add-on has yet to be installed, click on Manage next to an add-on. You will see the following pop up window asking you to install the application.

To complete the installation, click on Install this Add-On

Once this add-on is enabled simply create a new campaign and select the Google Analytics option from the external analytics drop-down menu in the Campaign Wizard. Once checked, all of your campaign links will contain a unique source code – specific to that particular campaign – that will allow you to measure what your email recipients did on your site after receiving your campaign through your Google Analytics account.

Author Cakemail Support

More posts by Cakemail Support