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Use Google Analytics to track your campaigns

By January 16, 2012 No Comments

If you have a Google Analytics account and wish to track details of your campaign, you may do so with the Google Analytics add-on. This will enable you to track links, opens, email client versions, and demographics.

All available add-ons will appear in the Marketplace tab. If the add-on has yet to be installed, click on Manage next to an add-on. You will see the following pop up window asking you to install the application.

To complete the installation, click on Install this Add-On

Once this add-on is enabled simply create a new campaign and select the Google Analytics option from the external analytics drop-down menu in the Campaign Wizard. Once checked, all of your campaign links will contain a unique source code – specific to that particular campaign – that will allow you to measure what your email recipients did on your site after receiving your campaign through your Google Analytics account.

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Author Cakemail Support

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