Today’s post is all about tactics to help you prevent the dreaded subscriber complaint for you next campaign. We’ve included some quick tips below, but feel free to get in touch with our support team to ask a question, or check out our guide to email deliverability if you’re looking for more details.
Recipients who flag your email as “Spam” or “Junk” have the greatest impact on your reputation as a sender. It is essential you avoid this at all costs by delivering great and relevant campaigns to recipients who want to (and have opted in) receive them.
To avoid complaints, you should:
- Never use a purchased, harvested or “scraped” list of any kind
- Make sure you have a direct relationship with every single address on your list
- Start confirming new sign-ups (using a confirmed or double opt-in process) if you’re not doing this already
- Ask people if they want to be on your mailing list. DO NOT sign them up automatically
- Make your sign-up process clear, explaining what someone is signing up for, when they will start receiving emails, and how often they can expect to hear from you
- Use a consistent sender name and email address
- Use a subject line that truthfully describes the content of your email
- Honor all opt-out requests immediately
- Abide by the rules of CAN-SPAM
- Keep your list current and up to date
- Don’t reactivate old addresses
- Send emails on a regular basis
If you comply with all of these rules, you’re off to a great start. To make things even better you’ll want your list (and the messages you send to them) to be both segmented and your content to be well-targeted. Learn about list segmentation.