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CakeMail Helps Small Businesses Boost Sales For Small Business Saturday and Beyond

By November 5, 2014 No Comments

CakeMail Inc., an email marketing solution provider, today launched new tools to help small business customers effectively raise awareness and boost sales for Small Business Saturday on November 29, 2014, the big shopping day for small businesses following Thanksgiving and Black Friday. CakeMail is offering free templates, a printable infographic, and a Webinar on November 12, 2014 to promote Small Business Saturday and encourage customers to build a broader campaign to engage customers from November 29th through the holiday season and into the New Year.

CakeMail is a corporate partner of Shop Small, the American Express arm that started Small Business Saturday in 2010 to drive shoppers to local merchants across the U.S. In 2012, an estimated $5.5 billion was spent on Small Business Saturday according to Shop Small.

“Small Business Saturday is an amazing opportunity to offer shoppers something special, draw new customers into local shops, and cast a net to reach a broader audience,” said CakeMail CEO Francois Lane. “Small businesses are the heartbeat and cornerstone of a community. It’s our goal to help these entrepreneurs be successful. We hope to attract more small businesses to test drive our email marketing app for free, while giving them tools to be more successful in attracting and keeping customers coming back.”

CakeMail will be offering its simple email marketing service to companies who want to begin engaging with customers on a regular basis. They will also offer tips for success on ways to effectively promote Small Business Saturday this year, a printable infographic and a new newsletter template complete with sample copy to make sending a professional campaign extremely simple and fast. The featured webinar will take place on November 12, 2014 at noon EST and will outline ways to capitalize on the momentum built from Small Business Saturday and how to maximize this well into the New Year. To sign up visit:

According to Forbes, there are almost 28 million small businesses in the U.S. These businesses have generated over 65% of new jobs since 1995. Small Business Saturday invites people to do something positive for their communities. When you choose to shop small, you directly benefit friends and neighbors in your community.

CakeMail allows businesses to manage contacts, create personalized email campaigns from templates and simply send. CakeMail provides small businesses a way to send professional email campaigns starting at $8 per month.

About CakeMail
Based in Montréal, CakeMail Inc. helps small businesses grow by simplifying the way they engage customers. CakeMail is a simple web-based email marketing application that allows companies to easily create, send and track email campaigns. CakeMail’s private label version is also offered by 350 brands in over 40 countries. Founded in 2007, CakeMail has delivered billions of emails. Visit us at

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Author Francois Lane

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