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CakeMail Publishes Guide to Understanding the Canadian Anti-Spam Law (CASL)

Montréal, Quebec – CakeMail Inc., an email marketing solution provider, today announced the availability of a newly published “CASL: A Guide to Canada’s Anti-Spam Law” that outlines what every marketer needs to know about CASL, the Canadian Anti-Spam Law. The new Canadian law takes effect on July 1, 2014 and has a global impact on businesses of all sizes who market to anyone in Canada through commercial electronic messages (CEMs) without receiving prior proof of consent. CASL is simply a way for all businesses to promote e-commerce while reducing the amount of spam, spyware/malware, phishing and identity theft. To download a copy of the CakeMail Guide to CASL visit: and subscribe to the CakeMail blog to receive future updates.

“There’s been a lot of confusion about CASL,” says CakeMail CEO Francois Lane. “This new legislation affects all businesses that email anyone in Canada, even those based in the U.S. So, in order to know how CASL affects you and what you need to do to stay ahead of the curve, we simplified the essential information in a guide with some intuitive infographics. Our goal is to educate and provide helpful tips on what can be done to remain compliant, effectively manage your digital contact lists and ultimately improve email deliverability.”

The penalties for not complying with CASL can run as high as $10 million and result in personal liability for company officers and directors. “So it’s simple. If you want to email someone, you need permission,”said CakeMail Director of Deliverability Kevin Huxham. “People receiving your emails must give consent, be able to unsubscribe and you must be able to prove consent was given. It’s taken over a decade to put the necessary measures in place to clean up some really bad email habits and behaviors. What everyone will find with these new regulations is that digital communication will become even more powerful and effective than ever. It will be easier to engage with contacts who actually want to receive your content.”

Email marketing has been a trusted, efficient and cost-effective method to build and maintain relationships with customers for the past two decades. The Direct Marketing Association calculates the ROI of email marketing to be $40 for every dollar invested, making email marketing a powerful, cost-effective choice for all small businesses that are looking to grow. Using an email service provider such as CakeMail can help businesses with opt-in and opt-out messages as well as garnering proof of consent to ensure contact lists are in compliance with CASL.

Here are five tips to consider when getting CASL-Ready:

  • Make sure you know where all your contacts are based.
  • Get proof of consent for every contact.
  • Know the difference between “express” and “implied” consent.
  • Provide an unsubscribe mechanism in every CEM.
  • Consider using an email marketing company that respects and complies with all international laws – these companies will do the bulk of the work for you.

About CakeMail

Based in Montréal, CakeMail Inc. helps small businesses grow by simplifying the way they engage customers. CakeMail 4 is a simple web-based email marketing application that allows companies to easily create, send and track email campaigns. CakeMail offers a mobile app for iPhone and Android users. CakeMail’s private label version is also offered by 350 brands in over 40 countries. Founded in 2007, CakeMail has delivered billions of emails and is focused on education in the area of anti-spam regulations. Visit us at CakeMail Mobile photos available here.

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Contact: John Sperrazzo, Eye-To-Eye Communications, Inc., (858) 361-4495,

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Author Francois Lane

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