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Why we did it: CakeMail’s new version

By October 7, 2013 No Comments

Before we get into the new version, what it does and why we think it’s good for you, we need to tell you a bit about ourselves.

We believe that small businesses are special.

That they have something to say. A story to share. Values they uphold.

That they’re building a world according to their vision. A better world.

The CakeMail team wants to be a part of the success and growth of businesses. And we wanted to change the world by crafting a simpler product: an app so simple that it could be used by anyone, regardless of their background.

So we removed the extras. The frills. The bells. The whistles.

Because after all, the purpose of email marketing is found in the campaigns you send – the message you share and the story you tell.

Sending Campaigns has never been simpler. Managing contacts has never been easier.

Creating campaigns has never been easier. People that matter have never been more accessible.

Everything from scratch

We rewrote everything – speeding up the background tasks, reviewing the interface you work with everyday, and streamlining the process.

Email marketing shouldn’t be a chore. It shouldn’t be complicated. It’s only one more way to get the word out about what you do. And it should be as simple, and satisfying, as pressing “Send” when you’re done writing.

We’re right there with you.

We’re a small business too.

CakeMail 4 had to be something that a company with a strong entrepreneurial spirit would love to show another entrepreneur.

It had to be a product we’d be proud to show other designers, product experts, marketers, software engineers… It had to be elegant; efficient.

This is what we created.

And we can’t wait to hear what you have to say about it.

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Author Mireille Tessier

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