Are you ready for the new Canadian Anti-Spam Legislation, coming up on July 1st?
Can you prove consent?
The first thing you must make sure you have before July 1st is proof of consent. Here’s the step-by-step instructions to send a reconfirmation campaign with your CakeMail account:
- Create a new, empty list
- Grab the sign up form Direct link for the new list
- Choose one of the templates: Dark Background, White Background or Text only (extract and open the index.html file to preview it in your browser)
- Import the template: Click on Create campaign > Upload or Paste > Upload your template > Browse for .zip
- Change the content of the newsletter to match your company’s tone, and make sure it’s in line with what you usually send in your newsletters
- Highlight the text in the button and, in the URL field, enter the Direct link you grabbed in the second step
- Send the campaign to your existing list of contacts
To make sure you cover all your bases, here’s a 20-point checklist to ensure you’re CASL compliant by July 1st, 2014:
Still have questions about the new Canadian Anti-Spam legislation?
More information about CASL:
- Does CASL apply to your business?
- At a glance: CASL VS CAN-SPAM
- Examples of implied and Express consent
Disclaimer: This information is to help you better understand the requirements for compliance to CASL, the new Canadian anti-spam legislation that will be coming into full force on July 1st, 2014. It is not legal advice, nor should it be used instead of said legal advice.