Are you ready for the new Canadian Anti-Spam Legislation, coming up on July 1st?

Can you prove consent?

The first thing you must make sure you have before July 1st is proof of consent. Here’s the step-by-step instructions to send a reconfirmation campaign with your CakeMail account:

  1. Create a new, empty list
  2. Grab the sign up form Direct link for the new list
  3. Choose one of the templates: Dark Background, White Background or Text only (extract and open the index.html file to preview it in your browser)
  4. Import the template: Click on Create campaign > Upload or Paste > Upload your template > Browse for .zipUpload or Paste
  5. Change the content of the newsletter to match your company’s tone, and make sure it’s in line with what you usually send in your newsletters
  6. Highlight the text in the button and, in the URL field, enter the Direct link you grabbed in the second step
  7. Send the campaign to your existing list of contacts

Checklist

To make sure you cover all your bases, here’s a 20-point checklist to ensure you’re CASL compliant by July 1st, 2014:

Download the checklist

Still have questions about the new Canadian Anti-Spam legislation?

CASL: A guide to understanding Canada’s New Anti-Spam Legislation:  Read online – Download

More information about CASL:

Note: Most email marketing service providers, like CakeMail, have already taken all the steps necessary to ensure you comply with international anti-spam laws and in many cases, their terms of use go above and beyond the requirements of the law. In all cases, you must comply to the terms of use of the email marketing service provider you choose and to the anti-spam legislation that applies to you.

Disclaimer: This information is to help you better understand the requirements for compliance to CASL, the new Canadian anti-spam legislation that will be coming into full force on July 1st, 2014. It is not legal advice, nor should it be used instead of said legal advice.

 

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Author Mireille Tessier

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