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Best practices

Pink Door sign Open - Photo by SpotwizardLee from Pexels Best practicesCakemail newsCakemail tipsDeliverabilityEmail MarketingNewsNouvelles de CakemailProductUncategorized

Cakemail has a new Blog Site

Cakemail New Blog Site Find new and updated articles on Cakemail Official Blog.
Cakemail SupportMarch 17, 2023
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Build trust and showcase your brand in your subscribers’ inboxes with BIMI

Email marketing is constantly evolving in order to keep building trust and ensure that your clients and customers enjoy that invaluable rapport that keeps them…
Cakemail SupportMarch 9, 2022
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Our 10 best email marketing resolutions to reach your goals and grow your business

Since the beginning of time, people worldwide have spoken of the doom to soon befall email marketing. "People don't read emails anymore!" they would cry…
Cakemail SupportMarch 1, 2022
Email Marketing

How email marketing can help you restart your business with low investment

Any marketer can relate to the silence of promising conversions, as losing the chances of generating new business leads can be frustrating. Reasons for these…
Cakemail SupportFebruary 22, 2022
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16 powerful email marketing trends that will transform your business

Email is one of the few things that recent technological advancements have yet to displace. Rather, its usability and efficiency has improved and kept pace…
Cakemail SupportJanuary 20, 2022
email marketing resolutions: woman infront of a city scenery Best practicesDeliverabilityEmail Marketing

10 easy email marketing resolutions that will make your life simpler

We don’t want to overwhelm you with MORE resolutions but simply having better email marketing practices can diminish your complaint rate and improve your deliverability,…
Isabel LapointeJanuary 14, 2022
Email Marketing

Start the year right: make a content calendar

We're here to help with you. That's right: there is one thing you can do now that will dramatically improve how you feel now that…
Cakemail SupportJanuary 10, 2022
Email Marketing

5 ways to engage your customers with email marketing this holiday season

This Christmas, email marketing is your best ally in promoting your goods and services. Here are a few reasons why: 1) Get the most of…
Cakemail SupportNovember 30, 2021
ContactsEmail MarketingForms

‘The most wonderful time of the year’- to get new subscribers on your contact list!

Last weekend, feeling “Christmas-y”, I went to my favourite tea boutique to get my ‘Christmas tea’ while listening to ‘Christmas music’. Yeah, I know, that’s…
Isabel LapointeNovember 29, 2021
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Building your contact list: Make a great first impression

The emails you send make a statement about you and your company. So what’s the impression you want your emails to make? (more…)
Cakemail SupportNovember 26, 2021
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Merry Christmas to… what’s your name again?

I don’t know about you but, even in 2020s, I still receive some of those paper Christmas cards. You know the ones that are really…
Isabel LapointeNovember 26, 2021
Email marketer tipsList management

Throwing money in the mailbox: why you should not do bad email marketing?

Today in the mailbox, (you know, the outdated thing where you get paper?) I received a leaflet from a serious bank. Offering the chance to…
Isabel LapointeNovember 19, 2021
Email marketer tipsEmail MarketingIndustry news

Guide: Bring excitement and connection with your clients on Small Business Saturday!

If you haven’t already, consider participating this year in Small Business Saturday in USA or Small Business Saturday in Canada to kick the Holiday season…
Cakemail SupportOctober 27, 2021
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More sales for Black Friday and Cyber Monday with great email marketing

Black Friday and Cyber Monday are going to fall on November 26th and November 29th this year. Those dates are coming up quickly, and marketers…
Cakemail SupportOctober 19, 2021
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Apple is about to take a bite out of Email Marketing

There has been a lot of talk in the industry lately concerning Apple’s new Mail Privacy update in iOS 15 which is expected to be…
Cakemail SupportSeptember 7, 2021
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The Top 10 Types of Emails You Need to Send

If you’re not already using email marketing, you’re missing out! 92% of adults online use email, 99% of email users check their email daily, and…
Cakemail SupportJuly 27, 2021
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How Agencies Can Earn Recurring Revenue From Email Marketing

Digital marketing agencies offer a wide range of services to their clients, including website design, PPC advertising, social media management, and more. But there’s another…
Cakemail SupportMay 12, 2021
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The 5 types of transactional emails you need to send

Marketing emails get all the credit, but transactional emails are the ones that carry the day. Transactional emails, also called operational or triggered emails, are…
Cakemail SupportApril 21, 2021
DeliverabilityEmail MarketingIndustry news

Why is my email in the #$*& junk folder?

Even the Pope, if he did email marketing would see himself asking this question from time to time (granted he might phrase it a little…
Cakemail SupportFebruary 8, 2021
Communicating in a Time of Crisis Best practicesEmail marketer tips

Communicating in a Time of Crisis

Once you have made the right decision to keep employees and their families safe, you are probably wondering how to keep in touch with your…
Isabel LapointeApril 9, 2020
Email marketer tipsEmail Marketing

Our Black Friday checklist for online retailers

It is almost upon us. The Black Friday and holiday shopping rush. There are the obvious ways online retailers prepare, such as creating new offers,…
Cakemail SupportNovember 18, 2019
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5 Easy Tips to Keep Your Contact List Up-to-date

Up-to-date lists are certainly one of the most important practices to ensure a low complaint rate and a high engagement rate. Don't wait any longer!…
Cakemail SupportSeptember 23, 2019
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7 Steps to Successful Email Marketing

You've worked hard to create beautiful campaigns - now how do you make sure they get delivered? Having a list of subscribers is a good…
Cakemail SupportAugust 26, 2019
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Email Marketing ROI is 1:40. Where’s your Newsletter?

Year after year, marketers have reported, on average, a return on investment of $40 for each dollar invested. That’s incredibly efficient and makes emails the…
Cakemail SupportJuly 18, 2019
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How Much Do You Really Know About Email Deliverability?

Our Email Deliverability section is your reference for best practices in email marketing. It's full of valuable information about writing great content, building great lists, and…
Cakemail SupportJuly 8, 2019
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Harsh Truth about Dormant and Blacklist Trap Addresses

The term “trap” is very appropriate, in that these addresses are out there to catch people either not using proper list building practices, people harvesting…
Cakemail SupportJune 3, 2019
Handshake, closing deal. DeliverabilityEmail Marketing

Email Sender Reputation 101

Today I’d like to help you understand how important your reputation is, explain the different factors involved and what a few of the larger ISPs…
Cakemail SupportMay 30, 2019
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Complaints! All the Basics You Need to Know to Avoid Them

I really don’t think people know how much their complaint rate affects delivery. If I told you 80-90% of delivery related problems are caused by…
Cakemail SupportMay 27, 2019
To Do + post it Email marketer tipsEmail Marketing

The Ultimate Checklist Before You Send your Email

Follow this checklist to make sure your communication is optimized and help you improve your email marketing effectiveness. General information ☐ From Name and Email:…
Cakemail SupportMay 23, 2019
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What’s a role account and why can’t I send to it?

What is a Role Account? Role accounts (admin@, support@, sales@) are email addresses that are not associated with a particular person, but rather with a…
Cakemail SupportMay 20, 2019
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What are your goals for Opens, Clicks, Bounces, Unsubscribes and Spam rates

All the stats you need to check to improve your email marketing effectiveness and stay away from trouble. And a few quick tricks! Opens: Percentage…
Cakemail SupportMay 16, 2019
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The Beginner’s Guide to Email Marketing Content Strategy

The first step to take to discover if you’re on the right path is knowing what your destination is. But you know what the goal…
Cakemail SupportMay 13, 2019
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Designing for older subscribers

You design your emails to be nice, sleek, and readable in all browsers. And you avoid oversized images, or any other feature that could risk…
Isabel LapointeMay 6, 2019
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Emails: Be Personal, Be Seen, Be Journalistic

Small things can make a big difference. Here are a few tips that are quick and painless to implement: (more…)
Cakemail SupportMay 2, 2019
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Email Marketing Calendar: the Good and the Wrong Days to Send Emails

Are you planning to send en email blast on May 27th? May 28th may better, but May 26th could potentially be the best! Worldata has…
Cakemail SupportApril 29, 2019
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The Blacklist Handbook – What Every Marketer Needs to Know

Back in 1996, the world was a different place. There was little in the way of Spam filtering, let alone any real legislation in place…
Cakemail SupportApril 15, 2019
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Top 10 things that hurt your email delivery (Part two!)

Here is the continuation of the previous entry about the Top 10 things that will hurt your email delivery. Enjoy! Content The single most influential…
Cakemail SupportApril 4, 2019
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Top 10 Things That Hurt Your Email Delivery

Technology Emails are sent using an MTA (Mail Transfer Agent), which is essentially a piece of software that connects one computer to another to send email.…
Cakemail SupportApril 1, 2019
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Better Newsletters [Infographic]: Small Tips for Big Impact

Small things can make a big difference. Get five tips that are quick and painless to get more people to open and click on the newsletters…
Cakemail SupportMarch 28, 2019
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Spam Complaints – What’s the deal?

Why are spam complaints so important? Complaints that we receive through our FBLs (feedback loops) show up as "Spam" in our product. While they may…
Cakemail SupportMarch 25, 2019
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Thinking of Using an ‘Old’ List? – Part 3: List Cleaning 101 and Hardbounces

Previous posts: Thinking of Using an ‘Old’ List? - Part 1: The Risks Thinking of Using an ‘Old’ List? - Part 2: Prepare your Re-Opt…
Cakemail SupportMarch 21, 2019
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Thinking of Using an ‘Old’ List? – Part 2: Prepare your Re-Opt in Email

Previous post: Thinking of Using an ‘Old’ List? - Part 1: The Risks Here’s some good advice when preparing your re-opt in email: As with…
Cakemail SupportMarch 14, 2019
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Thinking of Using an ‘Old’ List? – Part 1: The Risks

Nowadays people are really trying to get the most out of their email campaigns. This sometimes means going back and using lists you haven’t touched…
Cakemail SupportMarch 11, 2019
DeliverabilityEmail Marketing

Make sure people know who you are

Among all the paperwork I filled at the beginning of school year, one of the most important was the paper that listed people I allowed…
Isabel LapointeMarch 7, 2019
Email marketer tipsList management

Treat me as a VIP: customized fields and personalization

A person's name... is the sweetest sound... in any language. - David Carnegie I have a handful of beloved restaurants that I always recommend to…
Isabel LapointeMarch 4, 2019
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Email Marketing Essentials: Recognition. Respect. Permission.

Following established best practices will ensure your emails get to your customers’ inboxes… and it’ll avoid high fines associated with noncompliance. By maintaining lively dialogue…
Cakemail SupportFebruary 28, 2019
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What is my Delivery rate?

An excellent question! It’s one we get often, but a tough one to answer as every sender is different. Your Inbox placement rate (the number…
Cakemail SupportFebruary 25, 2019
envelopes on a phone DeliverabilityEmail marketer tipsList managementTemplates

Secret ingredients to an open worthy email [+infographic]

“What’s a good open rate?” That’s the million dollar question, isn’t it? Here's the short answer: if you’ve asked for permission from everyone on your…
Cakemail SupportFebruary 18, 2019
ContactsEmail marketer tipsList management

50 Shades of Consent

At lunch, the conversation quickly switched to the famous movie from the no-less famous book 50 shades of Grey. We’re a very open-minded group though…
Isabel LapointeFebruary 14, 2019
People with checked signs infront their faces. Photo by rawpixel.com from Pexels ContactsEmail marketer tipsList management

A Quick Guide to Building the Right Kind of Contact List

"How can I build the right list?" It's one of the most frequently asked questions we get - and with good reason. After all, your…
Cakemail SupportFebruary 11, 2019
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