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Cakemail SupportMarch 17, 2023
Since the beginning of time, people worldwide have spoken of the doom to soon befall email marketing. "People don't read emails anymore!" they would cry…
Cakemail SupportMarch 1, 2022
Any marketer can relate to the silence of promising conversions, as losing the chances of generating new business leads can be frustrating. Reasons for these…
Cakemail SupportFebruary 22, 2022
Email is one of the few things that recent technological advancements have yet to displace. Rather, its usability and efficiency has improved and kept pace…
Cakemail SupportJanuary 20, 2022
We don’t want to overwhelm you with MORE resolutions but simply having better email marketing practices can diminish your complaint rate and improve your deliverability,…
Isabel LapointeJanuary 14, 2022
We're here to help with you. That's right: there is one thing you can do now that will dramatically improve how you feel now that…
Cakemail SupportJanuary 10, 2022
This Christmas, email marketing is your best ally in promoting your goods and services. Here are a few reasons why: 1) Get the most of…
Cakemail SupportNovember 30, 2021
Last weekend, feeling “Christmas-y”, I went to my favourite tea boutique to get my ‘Christmas tea’ while listening to ‘Christmas music’. Yeah, I know, that’s…
Isabel LapointeNovember 29, 2021
The emails you send make a statement about you and your company. So what’s the impression you want your emails to make? (more…)
Cakemail SupportNovember 26, 2021
I don’t know about you but, even in 2020s, I still receive some of those paper Christmas cards. You know the ones that are really…
Isabel LapointeNovember 26, 2021
Today in the mailbox, (you know, the outdated thing where you get paper?) I received a leaflet from a serious bank. Offering the chance to…
Isabel LapointeNovember 19, 2021
If you haven’t already, consider participating this year in Small Business Saturday in USA or Small Business Saturday in Canada to kick the Holiday season…
Cakemail SupportOctober 27, 2021
Black Friday and Cyber Monday are going to fall on November 26th and November 29th this year. Those dates are coming up quickly, and marketers…
Cakemail SupportOctober 19, 2021
There has been a lot of talk in the industry lately concerning Apple’s new Mail Privacy update in iOS 15 which is expected to be…
Cakemail SupportSeptember 7, 2021
If you’re not already using email marketing, you’re missing out! 92% of adults online use email, 99% of email users check their email daily, and…
Cakemail SupportJuly 27, 2021
Digital marketing agencies offer a wide range of services to their clients, including website design, PPC advertising, social media management, and more. But there’s another…
Cakemail SupportMay 12, 2021
Marketing emails get all the credit, but transactional emails are the ones that carry the day. Transactional emails, also called operational or triggered emails, are…
Cakemail SupportApril 21, 2021
Even the Pope, if he did email marketing would see himself asking this question from time to time (granted he might phrase it a little…
Cakemail SupportFebruary 8, 2021
Once you have made the right decision to keep employees and their families safe, you are probably wondering how to keep in touch with your…
Isabel LapointeApril 9, 2020
It is almost upon us. The Black Friday and holiday shopping rush. There are the obvious ways online retailers prepare, such as creating new offers,…
Cakemail SupportNovember 18, 2019
Up-to-date lists are certainly one of the most important practices to ensure a low complaint rate and a high engagement rate. Don't wait any longer!…
Cakemail SupportSeptember 23, 2019
You've worked hard to create beautiful campaigns - now how do you make sure they get delivered? Having a list of subscribers is a good…
Cakemail SupportAugust 26, 2019
Year after year, marketers have reported, on average, a return on investment of $40 for each dollar invested. That’s incredibly efficient and makes emails the…
Cakemail SupportJuly 18, 2019
Our Email Deliverability section is your reference for best practices in email marketing. It's full of valuable information about writing great content, building great lists, and…
Cakemail SupportJuly 8, 2019
The term “trap” is very appropriate, in that these addresses are out there to catch people either not using proper list building practices, people harvesting…
Cakemail SupportJune 3, 2019
Today I’d like to help you understand how important your reputation is, explain the different factors involved and what a few of the larger ISPs…
Cakemail SupportMay 30, 2019
I really don’t think people know how much their complaint rate affects delivery. If I told you 80-90% of delivery related problems are caused by…
Cakemail SupportMay 27, 2019
Follow this checklist to make sure your communication is optimized and help you improve your email marketing effectiveness. General information ☐ From Name and Email:…
Cakemail SupportMay 23, 2019
What is a Role Account? Role accounts (admin@, support@, sales@) are email addresses that are not associated with a particular person, but rather with a…
Cakemail SupportMay 20, 2019
All the stats you need to check to improve your email marketing effectiveness and stay away from trouble. And a few quick tricks! Opens: Percentage…
Cakemail SupportMay 16, 2019
The first step to take to discover if you’re on the right path is knowing what your destination is. But you know what the goal…
Cakemail SupportMay 13, 2019
You design your emails to be nice, sleek, and readable in all browsers. And you avoid oversized images, or any other feature that could risk…
Isabel LapointeMay 6, 2019
Small things can make a big difference. Here are a few tips that are quick and painless to implement: (more…)
Cakemail SupportMay 2, 2019
Are you planning to send en email blast on May 27th? May 28th may better, but May 26th could potentially be the best! Worldata has…
Cakemail SupportApril 29, 2019
Back in 1996, the world was a different place. There was little in the way of Spam filtering, let alone any real legislation in place…
Cakemail SupportApril 15, 2019
Here is the continuation of the previous entry about the Top 10 things that will hurt your email delivery. Enjoy! Content The single most influential…
Cakemail SupportApril 4, 2019
Technology Emails are sent using an MTA (Mail Transfer Agent), which is essentially a piece of software that connects one computer to another to send email.…
Cakemail SupportApril 1, 2019
Small things can make a big difference. Get five tips that are quick and painless to get more people to open and click on the newsletters…
Cakemail SupportMarch 28, 2019
Why are spam complaints so important? Complaints that we receive through our FBLs (feedback loops) show up as "Spam" in our product. While they may…
Cakemail SupportMarch 25, 2019
Previous posts: Thinking of Using an ‘Old’ List? - Part 1: The Risks Thinking of Using an ‘Old’ List? - Part 2: Prepare your Re-Opt…
Cakemail SupportMarch 21, 2019
Previous post: Thinking of Using an ‘Old’ List? - Part 1: The Risks Here’s some good advice when preparing your re-opt in email: As with…
Cakemail SupportMarch 14, 2019
Nowadays people are really trying to get the most out of their email campaigns. This sometimes means going back and using lists you haven’t touched…
Cakemail SupportMarch 11, 2019
Among all the paperwork I filled at the beginning of school year, one of the most important was the paper that listed people I allowed…
Isabel LapointeMarch 7, 2019
A person's name... is the sweetest sound... in any language. - David Carnegie I have a handful of beloved restaurants that I always recommend to…
Isabel LapointeMarch 4, 2019
Following established best practices will ensure your emails get to your customers’ inboxes… and it’ll avoid high fines associated with noncompliance. By maintaining lively dialogue…
Cakemail SupportFebruary 28, 2019
An excellent question! It’s one we get often, but a tough one to answer as every sender is different. Your Inbox placement rate (the number…
Cakemail SupportFebruary 25, 2019
“What’s a good open rate?” That’s the million dollar question, isn’t it? Here's the short answer: if you’ve asked for permission from everyone on your…
Cakemail SupportFebruary 18, 2019
At lunch, the conversation quickly switched to the famous movie from the no-less famous book 50 shades of Grey. We’re a very open-minded group though…
Isabel LapointeFebruary 14, 2019
"How can I build the right list?" It's one of the most frequently asked questions we get - and with good reason. After all, your…
Cakemail SupportFebruary 11, 2019