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Cakemail SupportMarch 17, 2023
We don’t want to overwhelm you with MORE resolutions but simply having better email marketing practices can diminish your complaint rate and improve your deliverability,…
Isabel LapointeJanuary 14, 2022
There has been a lot of talk in the industry lately concerning Apple’s new Mail Privacy update in iOS 15 which is expected to be…
Cakemail SupportSeptember 7, 2021
Even the Pope, if he did email marketing would see himself asking this question from time to time (granted he might phrase it a little…
Cakemail SupportFebruary 8, 2021
You've worked hard to create beautiful campaigns - now how do you make sure they get delivered? Having a list of subscribers is a good…
Cakemail SupportAugust 26, 2019
Our Email Deliverability section is your reference for best practices in email marketing. It's full of valuable information about writing great content, building great lists, and…
Cakemail SupportJuly 8, 2019
The term “trap” is very appropriate, in that these addresses are out there to catch people either not using proper list building practices, people harvesting…
Cakemail SupportJune 3, 2019
Today I’d like to help you understand how important your reputation is, explain the different factors involved and what a few of the larger ISPs…
Cakemail SupportMay 30, 2019
I really don’t think people know how much their complaint rate affects delivery. If I told you 80-90% of delivery related problems are caused by…
Cakemail SupportMay 27, 2019
What is a Role Account? Role accounts (admin@, support@, sales@) are email addresses that are not associated with a particular person, but rather with a…
Cakemail SupportMay 20, 2019
All the stats you need to check to improve your email marketing effectiveness and stay away from trouble. And a few quick tricks! Opens: Percentage…
Cakemail SupportMay 16, 2019
Back in 1996, the world was a different place. There was little in the way of Spam filtering, let alone any real legislation in place…
Cakemail SupportApril 15, 2019
Here is the continuation of the previous entry about the Top 10 things that will hurt your email delivery. Enjoy! Content The single most influential…
Cakemail SupportApril 4, 2019
Technology Emails are sent using an MTA (Mail Transfer Agent), which is essentially a piece of software that connects one computer to another to send email.…
Cakemail SupportApril 1, 2019
Why are spam complaints so important? Complaints that we receive through our FBLs (feedback loops) show up as "Spam" in our product. While they may…
Cakemail SupportMarch 25, 2019
Previous posts: Thinking of Using an ‘Old’ List? - Part 1: The Risks Thinking of Using an ‘Old’ List? - Part 2: Prepare your Re-Opt…
Cakemail SupportMarch 21, 2019
Previous post: Thinking of Using an ‘Old’ List? - Part 1: The Risks Here’s some good advice when preparing your re-opt in email: As with…
Cakemail SupportMarch 14, 2019
Nowadays people are really trying to get the most out of their email campaigns. This sometimes means going back and using lists you haven’t touched…
Cakemail SupportMarch 11, 2019
Among all the paperwork I filled at the beginning of school year, one of the most important was the paper that listed people I allowed…
Isabel LapointeMarch 7, 2019
Following established best practices will ensure your emails get to your customers’ inboxes… and it’ll avoid high fines associated with noncompliance. By maintaining lively dialogue…
Cakemail SupportFebruary 28, 2019
An excellent question! It’s one we get often, but a tough one to answer as every sender is different. Your Inbox placement rate (the number…
Cakemail SupportFebruary 25, 2019
“What’s a good open rate?” That’s the million dollar question, isn’t it? Here's the short answer: if you’ve asked for permission from everyone on your…
Cakemail SupportFebruary 18, 2019
As soon as someone signs up to your mailing list the clock is ticking for you to reach out to them. The longer you wait…
Cakemail SupportFebruary 4, 2019
Is it ok to change my from address? I get this question from time to time and it’s a good one. I’m always happy to…
Cakemail SupportJanuary 31, 2019
Today, I wanted to talk about blacklists and spam reporting services, also what you can do if you’ve been listed. First off, a lot of…
Cakemail SupportJanuary 21, 2019
Photo credit: Jo Ann Deasy on Flickr It still amazes me when I see someone using a noreply@ address to send an email, and I…
Cakemail SupportJanuary 7, 2019
Technology Emails are sent using an MTA (Mail Transfer Agent), which is essentially a piece of software that connects one computer to another to send…
Cakemail SupportNovember 5, 2018
Engagement OK, now that we’ve covered the easy part… here’s where it gets interesting. Making sure your recipients open and read your emails! ISPs measure…
Cakemail SupportNovember 2, 2018
Reputation Getting your email marketing messages to your audience relies heavily on your reputation. Your delivery is determined by the reputation you have acquired by…
Cakemail SupportNovember 1, 2018
Spam Traps Spam traps are email addresses used to catch spam. They do not signup to receive email voluntarily and if they wind up on…
Cakemail SupportOctober 22, 2018
Black Friday is among the biggest shopping days of the year… but we unfortunately refer to it as Blacklist Friday because that is usually what…
Cakemail SupportOctober 18, 2018
Apple announced last month they are switching their DMARC policy from “p=none” to a “p=quarantine” on the following domains: mac.com me.com icloud.com What does this…
Cakemail SupportAugust 20, 2018
CASL Checklist because the Law still applies Canada’s Minister of Innovation, Science and Economic Development, the Honourable Navdeep Bains announced last week that the Private…
Cakemail SupportJune 12, 2017
It’s so tempting. Your website is on WordPress, and you want to start a newsletter to build your audience or customer base. Using just a…
Cakemail SupportJanuary 12, 2017
In just a few short months, both Gmail and Microsoft will implement a policy change requiring every email sent by one of their email addresses…
Cakemail SupportJuly 28, 2016
In 2011, Kevin Huxham, CakeMail's very own DoD (Director of Deliverability), wrote this article highlighting best practices for the Holidays. We've updated the article -…
Cakemail SupportNovember 25, 2015
One of my previous jobs had a very cool unofficial benefit: shared corporate emails addresses aka role accounts. Many businesses have them: a group of…
Isabel LapointeFebruary 23, 2015
Today, I slammed on the brakes. I almost hit the car in front of me. I was trying to read a new billboard on my…
Isabel LapointeNovember 6, 2014
I had a hard time last Friday. In fact, it all started before, when my friend Emily sent me one among many other emails. I’m…
Isabel LapointeSeptember 12, 2014
Google’s been very busy, email-wise. Tabs, Image caching and, disclosed in San Francisco last week, two new features: a button that allows people to ‘Unsubscribe’…
Cakemail SupportFebruary 28, 2014
There’s a lot of great articles and infographics about testing different variables for your email marketing campaigns - most pervasive are time and day of…
Cakemail SupportFebruary 24, 2014
The Canadian Minister of Industry the Honourable James Moore recently announced Canada’s Anti-SPAM Law (CASL) will come into force on July 1st, 2014. The moment…
Cakemail SupportDecember 17, 2013
Gmail (Google) recently announced that they will start caching images sent to their users in an effort to increase privacy and the speed at which…
Cakemail SupportDecember 13, 2013
It’s that time of year again and we at CakeMail are here to make your Christmas shopping list a little bit lighter. Take our Deliverability…
Cakemail SupportDecember 3, 2013
I’ve been reading a lot about the New Inbox and how it’s going to cause the demise of email marketing as we know it - or, at the very…
Cakemail SupportJuly 25, 2013
The best communicators have something remarkable in common: an innate ability to understand their audience. Listening to your customers is the first step; and your…
Cakemail SupportFebruary 6, 2013
The CRTC recently published two information bulletins to help businesses better understand Bill C-28, Canada's anti-spam legislation. Are you in the US? Yes this applies…
Cakemail SupportNovember 15, 2012
In order to meet the anti-spam policy, you must include a physical/street address as part of your email content. This address is required by law for accountability reasons and…
Cakemail SupportAugust 28, 2012
Permission to send emails to the contacts on your list is extremely important. Without ensuring you have the proper permission from your contacts to send…
Cakemail SupportJuly 13, 2012