Email Marketing Blog, News & Articles | CakemailEmail Marketing Blog, News & Articles | CakemailEmail Marketing Blog, News & Articles | Cakemail
  • No menu assigned
  • Sign in
    • Cakemail Next-gen
    • Cakemail Classic
  • Try it free
  • Product
    • Email Builder
    • Campaigns
    • Contacts
    • Email Templates
    • Forms
    • Reports
    • Behind-the-scenes
    • Plug-ins
    • Reseller Admin
    • API
    • Multilingual
  • Best practices
    • Email Marketing
    • Deliverability
  • Cakemail tips
    • Email marketer tips
    • Reseller Tips
    • Developer tips
  • News
    • Cakemail news
    • Product release
    • Industry news
    • Interviews
Browse categories
  • Product
    • Email Builder
    • Campaigns
    • Contacts
    • Email Templates
    • Forms
    • Reports
    • Behind-the-scenes
    • Plug-ins
    • Reseller Admin
    • API
    • Multilingual
  • Best practices
    • Email Marketing
    • Deliverability
  • Cakemail tips
    • Email marketer tips
    • Reseller Tips
    • Developer tips
  • News
    • Cakemail news
    • Product release
    • Industry news
    • Interviews
Category

Deliverability

Pink Door sign Open - Photo by SpotwizardLee from Pexels Best practicesCakemail newsCakemail tipsDeliverabilityEmail MarketingNewsNouvelles de CakemailProductUncategorized

Cakemail has a new Blog Site

Cakemail New Blog Site Find new and updated articles on Cakemail Official Blog.
Cakemail SupportMarch 17, 2023
dentist cabinet - photos Pixabay on Pexels Deliverability

Build trust and showcase your brand in your subscribers’ inboxes with BIMI

Email marketing is constantly evolving in order to keep building trust and ensure that your clients and customers enjoy that invaluable rapport that keeps them…
Cakemail SupportMarch 9, 2022
email marketing resolutions: woman infront of a city scenery Best practicesDeliverabilityEmail Marketing

10 easy email marketing resolutions that will make your life simpler

We don’t want to overwhelm you with MORE resolutions but simply having better email marketing practices can diminish your complaint rate and improve your deliverability,…
Isabel LapointeJanuary 14, 2022
Background photo created by jannoon028 DeliverabilityIndustry newsLaws and regulations

Apple is about to take a bite out of Email Marketing

There has been a lot of talk in the industry lately concerning Apple’s new Mail Privacy update in iOS 15 which is expected to be…
Cakemail SupportSeptember 7, 2021
DeliverabilityEmail MarketingIndustry news

Why is my email in the #$*& junk folder?

Even the Pope, if he did email marketing would see himself asking this question from time to time (granted he might phrase it a little…
Cakemail SupportFebruary 8, 2021
People discussing infront of s computer _ Photo by Pexels DeliverabilityEmail Marketing

7 Steps to Successful Email Marketing

You've worked hard to create beautiful campaigns - now how do you make sure they get delivered? Having a list of subscribers is a good…
Cakemail SupportAugust 26, 2019
Computer with email - Photo by rawpixel.com from Pexels DeliverabilityEmail Marketing

How Much Do You Really Know About Email Deliverability?

Our Email Deliverability section is your reference for best practices in email marketing. It's full of valuable information about writing great content, building great lists, and…
Cakemail SupportJuly 8, 2019
hidden person - Photo by Noelle Otto from Pexels Best practicesDeliverabilityList management

Harsh Truth about Dormant and Blacklist Trap Addresses

The term “trap” is very appropriate, in that these addresses are out there to catch people either not using proper list building practices, people harvesting…
Cakemail SupportJune 3, 2019
Handshake, closing deal. DeliverabilityEmail Marketing

Email Sender Reputation 101

Today I’d like to help you understand how important your reputation is, explain the different factors involved and what a few of the larger ISPs…
Cakemail SupportMay 30, 2019
Unhappy man - Photo by mo alzway from Pexels DeliverabilityEmail Marketing

Complaints! All the Basics You Need to Know to Avoid Them

I really don’t think people know how much their complaint rate affects delivery. If I told you 80-90% of delivery related problems are caused by…
Cakemail SupportMay 27, 2019
Receptionnist at a counter. Photo by PhotoMIX Ltd. from Pexels Deliverability

What’s a role account and why can’t I send to it?

What is a Role Account? Role accounts (admin@, support@, sales@) are email addresses that are not associated with a particular person, but rather with a…
Cakemail SupportMay 20, 2019
blurred stats graphs - Photo by Lukas from Pexels DeliverabilityEmail marketer tips

What are your goals for Opens, Clicks, Bounces, Unsubscribes and Spam rates

All the stats you need to check to improve your email marketing effectiveness and stay away from trouble. And a few quick tricks! Opens: Percentage…
Cakemail SupportMay 16, 2019
Spamhaus Logo DeliverabilityList management

The Blacklist Handbook – What Every Marketer Needs to Know

Back in 1996, the world was a different place. There was little in the way of Spam filtering, let alone any real legislation in place…
Cakemail SupportApril 15, 2019
Bandage on a hand Photo by rawpixel.com from Pexels DeliverabilityEmail Marketing

Top 10 things that hurt your email delivery (Part two!)

Here is the continuation of the previous entry about the Top 10 things that will hurt your email delivery. Enjoy! Content The single most influential…
Cakemail SupportApril 4, 2019
Bandage on a hand. Photo by rawpixel.com from Pexels DeliverabilityEmail Marketing

Top 10 Things That Hurt Your Email Delivery

Technology Emails are sent using an MTA (Mail Transfer Agent), which is essentially a piece of software that connects one computer to another to send email.…
Cakemail SupportApril 1, 2019
Phone with unhappy face - Photo by freestocks.org from Pexels DeliverabilityList management

Spam Complaints – What’s the deal?

Why are spam complaints so important? Complaints that we receive through our FBLs (feedback loops) show up as "Spam" in our product. While they may…
Cakemail SupportMarch 25, 2019
Photo by Murilo Folgosi from Pexels DeliverabilityEmail marketer tipsList management

Thinking of Using an ‘Old’ List? – Part 3: List Cleaning 101 and Hardbounces

Previous posts: Thinking of Using an ‘Old’ List? - Part 1: The Risks Thinking of Using an ‘Old’ List? - Part 2: Prepare your Re-Opt…
Cakemail SupportMarch 21, 2019
agreement check box DeliverabilityList management

Thinking of Using an ‘Old’ List? – Part 2: Prepare your Re-Opt in Email

Previous post: Thinking of Using an ‘Old’ List? - Part 1: The Risks Here’s some good advice when preparing your re-opt in email: As with…
Cakemail SupportMarch 14, 2019
skate board on the side of a ramp DeliverabilityEmail marketer tipsList management

Thinking of Using an ‘Old’ List? – Part 1: The Risks

Nowadays people are really trying to get the most out of their email campaigns. This sometimes means going back and using lists you haven’t touched…
Cakemail SupportMarch 11, 2019
DeliverabilityEmail Marketing

Make sure people know who you are

Among all the paperwork I filled at the beginning of school year, one of the most important was the paper that listed people I allowed…
Isabel LapointeMarch 7, 2019
Group reading emails on phones. Photos by Rawpixel.com from Pexels DeliverabilityLaws and regulationsList managementTemplates

Email Marketing Essentials: Recognition. Respect. Permission.

Following established best practices will ensure your emails get to your customers’ inboxes… and it’ll avoid high fines associated with noncompliance. By maintaining lively dialogue…
Cakemail SupportFebruary 28, 2019
Delivery man speeding on a motorcycle DeliverabilityEmail Marketing

What is my Delivery rate?

An excellent question! It’s one we get often, but a tough one to answer as every sender is different. Your Inbox placement rate (the number…
Cakemail SupportFebruary 25, 2019
envelopes on a phone DeliverabilityEmail marketer tipsList managementTemplates

Secret ingredients to an open worthy email [+infographic]

“What’s a good open rate?” That’s the million dollar question, isn’t it? Here's the short answer: if you’ve asked for permission from everyone on your…
Cakemail SupportFebruary 18, 2019
Best practicesDeliverabilityList management

Curse of the Stale List

As soon as someone signs up to your mailing list the clock is ticking for you to reach out to them. The longer you wait…
Cakemail SupportFebruary 4, 2019
Photo by Jens Johnsson from Pexels DeliverabilityEmail MarketingIndustry news

From address: is it ok to change it?

Is it ok to change my from address? I get this question from time to time and it’s a good one. I’m always happy to…
Cakemail SupportJanuary 31, 2019
Managing information data sheet DeliverabilityEmail MarketingList management

Blacklists and Spam Reporting Services are our Friends

Today, I wanted to talk about blacklists and spam reporting services, also what you can do if you’ve been listed. First off, a lot of…
Cakemail SupportJanuary 21, 2019
DeliverabilityEmail Marketing

Why You Should Never Use a noreply@

Photo credit: Jo Ann Deasy on Flickr It still amazes me when I see someone using a noreply@ address to send an email, and I…
Cakemail SupportJanuary 7, 2019
Best practicesDeliverability

How Technology and Compliance with Laws can impact Email Deliverability

Technology Emails are sent using an MTA (Mail Transfer Agent), which is essentially a piece of software that connects one computer to another to send…
Cakemail SupportNovember 5, 2018
Best practicesDeliverability

How Engagement and Content can impact Email Deliverability

Engagement OK, now that we’ve covered the easy part… here’s where it gets interesting. Making sure your recipients open and read your emails! ISPs measure…
Cakemail SupportNovember 2, 2018
Best practicesDeliverability

How Reputation and Authentication can impact Email Deliverability

Reputation Getting your email marketing messages to your audience relies heavily on your reputation. Your delivery is determined by the reputation you have acquired by…
Cakemail SupportNovember 1, 2018
Best practicesDeliverability

How Spam Traps and Blacklistings can impact Email Deliverability

Spam Traps Spam traps are email addresses used to catch spam. They do not signup to receive email voluntarily and if they wind up on…
Cakemail SupportOctober 22, 2018
Best practicesDeliverability

How Complaints and Bounces can impact Email Deliverability

Black Friday is among the biggest shopping days of the year… but we unfortunately refer to it as Blacklist Friday because that is usually what…
Cakemail SupportOctober 18, 2018
DeliverabilityIndustry news

Apple updates DMARC – Warning for senders

Apple announced last month they are switching their DMARC policy from “p=none” to a “p=quarantine” on the following domains: mac.com me.com icloud.com What does this…
Cakemail SupportAugust 20, 2018
DeliverabilityIndustry news

Important Anti-Spam Law Update – Your Checklist

CASL Checklist because the Law still applies Canada’s Minister of Innovation, Science and Economic Development, the Honourable Navdeep Bains announced last week that the Private…
Cakemail SupportJune 12, 2017
DeliverabilityEmail Marketing

Why a WordPress plugin is not an email marketing tool

It’s so tempting. Your website is on WordPress, and you want to start a newsletter to build your audience or customer base. Using just a…
Cakemail SupportJanuary 12, 2017
DeliverabilityEmail Marketing

Sending from a Gmail or Microsoft address? Read this.

In just a few short months, both Gmail and Microsoft will implement a policy change requiring every email sent by one of their email addresses…
Cakemail SupportJuly 28, 2016
DeliverabilityEmail MarketingIndustry news

Blacklist Friday

In 2011, Kevin Huxham, CakeMail's very own DoD (Director of Deliverability), wrote this article highlighting best practices for the Holidays.  We've updated the article -…
Cakemail SupportNovember 25, 2015
DeliverabilityEmail Marketing

CakeMail EXCLUSIVE: sales@ Secrets Uncovered

One of my previous jobs had a very cool unofficial benefit: shared corporate emails addresses aka role accounts. Many businesses have them: a group of…
Isabel LapointeFebruary 23, 2015
CampaignsDeliverabilityEmail TemplatesTemplates

Why would you send a billboard by email?

Today, I slammed on the brakes. I almost hit the car in front of me. I was trying to read a new billboard on my…
Isabel LapointeNovember 6, 2014
DeliverabilityList management

Getting in trouble due to Emily’s bad reputation

I had a hard time last Friday. In fact, it all started before, when my friend Emily sent me one among many other emails. I’m…
Isabel LapointeSeptember 12, 2014
DeliverabilityIndustry newsList management

News: Gmail’s unsubscribe button and Feedback loop

Google’s been very busy, email-wise. Tabs, Image caching and, disclosed in San Francisco last week, two new features: a button that allows people to ‘Unsubscribe’…
Cakemail SupportFebruary 28, 2014
DeliverabilityList management

Open Rates: Who’s it from?

There’s a lot of great articles and infographics about testing different variables for your email marketing campaigns - most pervasive are time and day of…
Cakemail SupportFebruary 24, 2014
DeliverabilityLaws and regulationsList management

CASL coming into force: July 1st 2014

The Canadian Minister of Industry the Honourable James Moore recently announced Canada’s Anti-SPAM Law (CASL) will come into force on July 1st, 2014. The moment…
Cakemail SupportDecember 17, 2013
DeliverabilityEmail Marketing

Impact: Gmail image caching

Gmail (Google) recently announced that they will start caching images sent to their users in an effort to increase privacy and the speed at which…
Cakemail SupportDecember 13, 2013
DeliverabilityEmail Marketing

Deliverability Quiz 2013 Now Open

It’s that time of year again and we at CakeMail are here to make your Christmas shopping list a little bit lighter. Take our Deliverability…
Cakemail SupportDecember 3, 2013
DeliverabilityEmail MarketingIndustry news

Tabs: Gmail’s new Inbox

I’ve been reading a lot about the New Inbox and how it’s going to cause the  demise of email marketing as we know it - or, at the very…
Cakemail SupportJuly 25, 2013
DeliverabilityList management

Communication: it’s about what isn’t being said

The best communicators have something remarkable in common: an innate ability to  understand their audience. Listening to your customers is the first step; and your…
Cakemail SupportFebruary 6, 2013
DeliverabilityIndustry newsLaws and regulations

Bill C-28: an update

The CRTC recently published two information bulletins to help businesses better understand Bill C-28, Canada's anti-spam legislation. Are you in the US?  Yes this applies…
Cakemail SupportNovember 15, 2012
DeliverabilityIndustry newsLaws and regulations

Why do I need to add a physical/address to my campaign?

In order to meet the anti-spam policy, you must include a physical/street address as part of your email content. This address is required by law for accountability reasons and…
Cakemail SupportAugust 28, 2012
DeliverabilityIndustry newsLaws and regulationsList management

Why do I need permission from contacts to add them to my list?

Permission to send emails to the contacts on your list is extremely important. Without ensuring you have the proper permission from your contacts to send…
Cakemail SupportJuly 13, 2012
1 2 Next

Archives

  • March 2023
  • March 2022
  • February 2022
  • January 2022
  • November 2021
  • October 2021
  • September 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • July 2020
  • April 2020
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • API
  • Email Templates
  • Careers
  • Privacy policy
  • Terms of use
  • Anti-spam
  • Français
  • Français(CA)