Email marketing is constantly evolving in order to keep building trust and ensure that your clients and customers enjoy that invaluable rapport that keeps them…
We don’t want to overwhelm you with MORE resolutions but simply having better email marketing practices can diminish your complaint rate and improve your deliverability,…
Our Email Deliverability section is your reference for best practices in email marketing. It's full of valuable information about writing great content, building great lists, and…
The term “trap” is very appropriate, in that these addresses are out there to catch people either not using proper list building practices, people harvesting…
What is a Role Account? Role accounts (admin@, support@, sales@) are email addresses that are not associated with a particular person, but rather with a…
Technology Emails are sent using an MTA (Mail Transfer Agent), which is essentially a piece of software that connects one computer to another to send email.…
Following established best practices will ensure your emails get to your customers’ inboxes… and it’ll avoid high fines associated with noncompliance. By maintaining lively dialogue…
“What’s a good open rate?” That’s the million dollar question, isn’t it? Here's the short answer: if you’ve asked for permission from everyone on your…
Engagement OK, now that we’ve covered the easy part… here’s where it gets interesting. Making sure your recipients open and read your emails! ISPs measure…
Reputation Getting your email marketing messages to your audience relies heavily on your reputation. Your delivery is determined by the reputation you have acquired by…
Apple announced last month they are switching their DMARC policy from “p=none” to a “p=quarantine” on the following domains: mac.com me.com icloud.com What does this…
CASL Checklist because the Law still applies Canada’s Minister of Innovation, Science and Economic Development, the Honourable Navdeep Bains announced last week that the Private…
In 2011, Kevin Huxham, CakeMail's very own DoD (Director of Deliverability), wrote this article highlighting best practices for the Holidays. We've updated the article -…
One of my previous jobs had a very cool unofficial benefit: shared corporate emails addresses aka role accounts. Many businesses have them: a group of…
Google’s been very busy, email-wise. Tabs, Image caching and, disclosed in San Francisco last week, two new features: a button that allows people to ‘Unsubscribe’…
There’s a lot of great articles and infographics about testing different variables for your email marketing campaigns - most pervasive are time and day of…
The Canadian Minister of Industry the Honourable James Moore recently announced Canada’s Anti-SPAM Law (CASL) will come into force on July 1st, 2014. The moment…
The best communicators have something remarkable in common: an innate ability to understand their audience. Listening to your customers is the first step; and your…
The CRTC recently published two information bulletins to help businesses better understand Bill C-28, Canada's anti-spam legislation. Are you in the US? Yes this applies…
In order to meet the anti-spam policy, you must include a physical/street address as part of your email content. This address is required by law for accountability reasons and…
Permission to send emails to the contacts on your list is extremely important. Without ensuring you have the proper permission from your contacts to send…