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Cakemail SupportMarch 17, 2023
Any marketer can relate to the silence of promising conversions, as losing the chances of generating new business leads can be frustrating. Reasons for these…
Cakemail SupportFebruary 22, 2022
Email is one of the few things that recent technological advancements have yet to displace. Rather, its usability and efficiency has improved and kept pace…
Cakemail SupportJanuary 20, 2022
We don’t want to overwhelm you with MORE resolutions but simply having better email marketing practices can diminish your complaint rate and improve your deliverability,…
Isabel LapointeJanuary 14, 2022
We're here to help with you. That's right: there is one thing you can do now that will dramatically improve how you feel now that…
Cakemail SupportJanuary 10, 2022
This Christmas, email marketing is your best ally in promoting your goods and services. Here are a few reasons why: 1) Get the most of…
Cakemail SupportNovember 30, 2021
Last weekend, feeling “Christmas-y”, I went to my favourite tea boutique to get my ‘Christmas tea’ while listening to ‘Christmas music’. Yeah, I know, that’s…
Isabel LapointeNovember 29, 2021
If you haven’t already, consider participating this year in Small Business Saturday in USA or Small Business Saturday in Canada to kick the Holiday season…
Cakemail SupportOctober 27, 2021
If you’re not already using email marketing, you’re missing out! 92% of adults online use email, 99% of email users check their email daily, and…
Cakemail SupportJuly 27, 2021
Digital marketing agencies offer a wide range of services to their clients, including website design, PPC advertising, social media management, and more. But there’s another…
Cakemail SupportMay 12, 2021
Even the Pope, if he did email marketing would see himself asking this question from time to time (granted he might phrase it a little…
Cakemail SupportFebruary 8, 2021
It is almost upon us. The Black Friday and holiday shopping rush. There are the obvious ways online retailers prepare, such as creating new offers,…
Cakemail SupportNovember 18, 2019
You've worked hard to create beautiful campaigns - now how do you make sure they get delivered? Having a list of subscribers is a good…
Cakemail SupportAugust 26, 2019
Year after year, marketers have reported, on average, a return on investment of $40 for each dollar invested. That’s incredibly efficient and makes emails the…
Cakemail SupportJuly 18, 2019
Our Email Deliverability section is your reference for best practices in email marketing. It's full of valuable information about writing great content, building great lists, and…
Cakemail SupportJuly 8, 2019
Today I’d like to help you understand how important your reputation is, explain the different factors involved and what a few of the larger ISPs…
Cakemail SupportMay 30, 2019
I really don’t think people know how much their complaint rate affects delivery. If I told you 80-90% of delivery related problems are caused by…
Cakemail SupportMay 27, 2019
Follow this checklist to make sure your communication is optimized and help you improve your email marketing effectiveness. General information ☐ From Name and Email:…
Cakemail SupportMay 23, 2019
The first step to take to discover if you’re on the right path is knowing what your destination is. But you know what the goal…
Cakemail SupportMay 13, 2019
Small things can make a big difference. Here are a few tips that are quick and painless to implement: (more…)
Cakemail SupportMay 2, 2019
Are you planning to send en email blast on May 27th? May 28th may better, but May 26th could potentially be the best! Worldata has…
Cakemail SupportApril 29, 2019
Here is the continuation of the previous entry about the Top 10 things that will hurt your email delivery. Enjoy! Content The single most influential…
Cakemail SupportApril 4, 2019
Technology Emails are sent using an MTA (Mail Transfer Agent), which is essentially a piece of software that connects one computer to another to send email.…
Cakemail SupportApril 1, 2019
Among all the paperwork I filled at the beginning of school year, one of the most important was the paper that listed people I allowed…
Isabel LapointeMarch 7, 2019
An excellent question! It’s one we get often, but a tough one to answer as every sender is different. Your Inbox placement rate (the number…
Cakemail SupportFebruary 25, 2019
Is it ok to change my from address? I get this question from time to time and it’s a good one. I’m always happy to…
Cakemail SupportJanuary 31, 2019
Good food and friends, and a place where they meet, is certain to get tongues wagging. Email is a great way to let people in…
Cakemail SupportJanuary 24, 2019
Today, I wanted to talk about blacklists and spam reporting services, also what you can do if you’ve been listed. First off, a lot of…
Cakemail SupportJanuary 21, 2019
I’ve subscribed to many email newsletters in my life. And I’ve unsubscribed from most of them after a while. Because my hobbies changed, my taste…
Isabel LapointeJanuary 17, 2019
Photo credit: Jo Ann Deasy on Flickr It still amazes me when I see someone using a noreply@ address to send an email, and I…
Cakemail SupportJanuary 7, 2019
Your emails consistently make it to the inbox and regularly get opened… But no one’s clicking. Sound familiar? There are a couple of things you…
Cakemail SupportDecember 31, 2018
It's a question we often hear: Isn't any email you write to promote your business a de facto "marketing" email? Why use a specialized service…
Cakemail SupportNovember 8, 2018
As Black Friday approaches, preparations for this important day of discounts are intensifying. Merchants set up their best promotions, and buyers refine their shopping lists.…
Cakemail SupportNovember 7, 2018
It’s so tempting. Your website is on WordPress, and you want to start a newsletter to build your audience or customer base. Using just a…
Cakemail SupportJanuary 12, 2017
The more you know and understand about your market and what motivates your audience, the better equipped you are to develop content and campaigns that get…
Cakemail SupportOctober 19, 2016
In just a few short months, both Gmail and Microsoft will implement a policy change requiring every email sent by one of their email addresses…
Cakemail SupportJuly 28, 2016
Regardless of what your business does, whether you license tax software, or sell unicorn T-shirts online, stop for a minute to think about the different…
Cakemail SupportJuly 20, 2016
As a marketer, you already know: email marketing is hotter than ever. Study after study shows that consumers still rely on email, they’re just using…
Cakemail SupportJune 23, 2016
In 2011, Kevin Huxham, CakeMail's very own DoD (Director of Deliverability), wrote this article highlighting best practices for the Holidays. We've updated the article -…
Cakemail SupportNovember 25, 2015
One of my previous jobs had a very cool unofficial benefit: shared corporate emails addresses aka role accounts. Many businesses have them: a group of…
Isabel LapointeFebruary 23, 2015
My typical day starts by having a look at my Facebook feed. I’ll quickly get a summary of the number of miles that Marie-Julie, Alex…
Isabel LapointeFebruary 9, 2015
Getting in touch with people via their inbox helps you start conversations and build relationships. It’s a great way to get the ball rolling on…
Cakemail SupportSeptember 15, 2014
Have you ever wondered how you can get more people to sign up? Or needed a quick boost of inspiration for your next campaign? Maybe…
Cakemail SupportApril 7, 2014
Email marketing lets you have awesome images and pictures peppered in your campaigns for added interest and to reinforce the point you’re trying to make.…
Cakemail SupportMarch 21, 2014
Gmail (Google) recently announced that they will start caching images sent to their users in an effort to increase privacy and the speed at which…
Cakemail SupportDecember 13, 2013
It’s that time of year again and we at CakeMail are here to make your Christmas shopping list a little bit lighter. Take our Deliverability…
Cakemail SupportDecember 3, 2013
I’ve been reading a lot about the New Inbox and how it’s going to cause the demise of email marketing as we know it - or, at the very…
Cakemail SupportJuly 25, 2013
Tags for Mailing Addresses Make CASL Compliance Easier In August, we discussed why you need to include a mailing address in your emails. The latest…
Cakemail SupportDecember 14, 2012
I've received some feedback from clients having issues rendering images on smartphones. With the sale of smartphones going up and more and more people receiving…
Cakemail SupportJune 12, 2012