It is almost upon us. The Black Friday and holiday shopping rush. There are the obvious ways online retailers prepare, such as creating new offers,…
Chrystian GuyNovember 18, 2019
Year after year, marketers have reported, on average, a return on investment of $40 for each dollar invested. That’s incredibly efficient and makes emails the…
Cakemail SupportJuly 18, 2019
Our Email Deliverability section is your reference for best practices in email marketing. It's full of valuable information about writing great content, building great lists, and…
Kevin HuxhamJuly 8, 2019
Today I’d like to help you understand how important your reputation is, explain the different factors involved and what a few of the larger ISPs…
Kevin HuxhamMay 30, 2019
I really don’t think people know how much their complaint rate affects delivery. If I told you 80-90% of delivery related problems are caused by…
Kevin HuxhamMay 27, 2019
Follow this checklist to make sure your communication is optimized and help you improve your email marketing effectiveness. General information ☐ From Name and Email:…
Cakemail SupportMay 23, 2019
The first step to take to discover if you’re on the right path is knowing what your destination is. But you know what the goal…
Cakemail SupportMay 13, 2019
Small things can make a big difference. Here are a few tips that are quick and painless to implement: (more…)
Mireille TessierMay 2, 2019
Are you planning to send en email blast on May 27th? May 28th may better, but May 26th could potentially be the best! Worldata has…
Cakemail SupportApril 29, 2019
Here is the continuation of the previous entry about the Top 10 things that will hurt your email delivery. Enjoy! Content The single most influential…
Kevin HuxhamApril 4, 2019
Technology Emails are sent using an MTA (Mail Transfer Agent), which is essentially a piece of software that connects one computer to another to send email.…
Kevin HuxhamApril 1, 2019
Among all the paperwork I filled at the beginning of school year, one of the most important was the paper that listed people I allowed…
Isabel LapointeMarch 7, 2019
An excellent question! It’s one we get often, but a tough one to answer as every sender is different. Your Inbox placement rate (the number…
Kevin HuxhamFebruary 25, 2019
Is it ok to change my from address? I get this question from time to time and it’s a good one. I’m always happy to…
Kevin HuxhamJanuary 31, 2019
Good food and friends, and a place where they meet, is certain to get tongues wagging. Email is a great way to let people in…
Mireille TessierJanuary 24, 2019
Today, I wanted to talk about blacklists and spam reporting services, also what you can do if you’ve been listed. First off, a lot of…
Kevin HuxhamJanuary 21, 2019
I’ve subscribed to many email newsletters in my life. And I’ve unsubscribed from most of them after a while. Because my hobbies changed, my taste…
Isabel LapointeJanuary 17, 2019
We don’t want to overwhelm you with MORE resolutions but simply having better email marketing practices can diminish your complaint rate and improve your deliverability,…
Isabel LapointeJanuary 8, 2019
Photo credit: Jo Ann Deasy on Flickr It still amazes me when I see someone using a noreply@ address to send an email, and I…
Kevin HuxhamJanuary 7, 2019
Your emails consistently make it to the inbox and regularly get opened… But no one’s clicking. Sound familiar? There are a couple of things you…
Mireille TessierDecember 31, 2018
Last weekend, feeling “Christmas-y”, I went to my favourite tea boutique to get my ‘Christmas tea’ while listening to ‘Christmas music’. Yeah, I know, that’s…
Isabel LapointeDecember 3, 2018
Even the new Pope, if he did email marketing would see himself asking this question from time to time (granted he might phrase it a…
Kevin HuxhamNovember 12, 2018
It's a question we often hear: Isn't any email you write to promote your business a de facto "marketing" email? Why use a specialized service…
Mireille TessierNovember 8, 2018
As Black Friday approaches, preparations for this important day of discounts are intensifying. Merchants set up their best promotions, and buyers refine their shopping lists.…
Alex DeCivitaNovember 7, 2018
It’s so tempting. Your website is on WordPress, and you want to start a newsletter to build your audience or customer base. Using just a…
Chrystian GuyJanuary 12, 2017
The more you know and understand about your market and what motivates your audience, the better equipped you are to develop content and campaigns that get…
Chrystian GuyOctober 19, 2016
In just a few short months, both Gmail and Microsoft will implement a policy change requiring every email sent by one of their email addresses…
Mireille TessierJuly 28, 2016
Regardless of what your business does, whether you license tax software, or sell unicorn T-shirts online, stop for a minute to think about the different…
Chrystian GuyJuly 20, 2016
As a marketer, you already know: email marketing is hotter than ever. Study after study shows that consumers still rely on email, they’re just using…
Chrystian GuyJune 23, 2016
In 2011, Kevin Huxham, CakeMail's very own DoD (Director of Deliverability), wrote this article highlighting best practices for the Holidays. We've updated the article -…
Kevin HuxhamNovember 25, 2015
One of my previous jobs had a very cool unofficial benefit: shared corporate emails addresses aka role accounts. Many businesses have them: a group of…
Isabel LapointeFebruary 23, 2015
My typical day starts by having a look at my Facebook feed. I’ll quickly get a summary of the number of miles that Marie-Julie, Alex…
Isabel LapointeFebruary 9, 2015
If you haven’t already, consider participating this year in Small Business Saturday to kick the Holiday season off to a good start. You can even…
Mireille TessierNovember 5, 2014
Getting in touch with people via their inbox helps you start conversations and build relationships. It’s a great way to get the ball rolling on…
Mireille TessierSeptember 15, 2014
Have you ever wondered how you can get more people to sign up? Or needed a quick boost of inspiration for your next campaign? Maybe…
Mireille TessierApril 7, 2014
Email marketing lets you have awesome images and pictures peppered in your campaigns for added interest and to reinforce the point you’re trying to make.…
Mireille TessierMarch 21, 2014
We’re thrilled to announce the winner of the Email Deliverability Quiz 2013! Vocalist and guitarist Marie-Ève Mallet from the Ottawa-based band Silvergun and Spleen was…
Cakemail SupportDecember 20, 2013
Gmail (Google) recently announced that they will start caching images sent to their users in an effort to increase privacy and the speed at which…
Kevin HuxhamDecember 13, 2013
Edit on 2013/12/12: We've closed the contest - thanks to everyone who participated. The winner, chosen from our pool of 10 top scorers, will be…
Kevin HuxhamDecember 3, 2013
It’s that time of year again and we at CakeMail are here to make your Christmas shopping list a little bit lighter. Take our Deliverability…
Kevin HuxhamDecember 3, 2013
I’ve been reading a lot about the New Inbox and how it’s going to cause the demise of email marketing as we know it - or, at the very…
Mireille TessierJuly 25, 2013
Tags for Mailing Addresses Make CASL Compliance Easier In August, we discussed why you need to include a mailing address in your emails. The latest…
Mireille TessierDecember 14, 2012
I've received some feedback from clients having issues rendering images on smartphones. With the sale of smartphones going up and more and more people receiving…
Cakemail SupportJune 12, 2012
There are two things you can do to improve click-through rates: Keep your readers engaged. Write compelling, engaging content that your clients are happy to receive…
Cakemail SupportMay 30, 2012
It's always important to remember that creating an email template, whether you're coding it or designing it, is not like coding a website - different…
Cakemail SupportApril 24, 2012
If there is one rule of thumb when it comes to coding HTML email, it is to remember that coding an email is not like…
Cakemail SupportApril 3, 2012
Canada’s Bill C-28 (also knows as CASL) is moving forward with last week’s release of the Canadian Radio-television and Telecommunications Commission’s final set of regulations…
Kevin HuxhamMarch 20, 2012
Last week I was at Confoo to present my talk, jQuery Spagetthi. This talk was a collection of best practices with jQuery, since it was…
Cedric DugasMarch 7, 2012
Tweaking an HTML email's design can be tricky and you may find out that your design is not consistent across all email clients. Here are some tricks…
Cakemail SupportFebruary 6, 2012