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Email Marketing

bullseye_photo by Skitterphoto - Pexels Email Marketing

Our 10 best email marketing resolutions to reach your goals and grow your business

Since the beginning of time, people worldwide have spoken of the doom to soon befall email marketing. "People don't read emails anymore!" they would cry…
Alex DeCivitaMarch 1, 2022
Email Marketing

How email marketing can help you restart your business with low investment

Any marketer can relate to the silence of promising conversions, as losing the chances of generating new business leads can be frustrating. Reasons for these…
Alex DeCivitaFebruary 22, 2022
Enveloppes neons - Photo by Maksim Goncharenok from Pexels Email Marketing

16 powerful email marketing trends that will transform your business

Email is one of the few things that recent technological advancements have yet to displace. Rather, its usability and efficiency has improved and kept pace…
Alex DeCivitaJanuary 20, 2022
email marketing resolutions: woman infront of a city scenery Best practicesDeliverabilityEmail Marketing

10 easy email marketing resolutions that will make your life simpler

We don’t want to overwhelm you with MORE resolutions but simply having better email marketing practices can diminish your complaint rate and improve your deliverability,…
Isabel LapointeJanuary 14, 2022
Email Marketing

Start the year right: make a content calendar

We're here to help with you. That's right: there is one thing you can do now that will dramatically improve how you feel now that…
Chrystian GuyJanuary 10, 2022
Email Marketing

5 ways to engage your customers with email marketing this holiday season

This Christmas, email marketing is your best ally in promoting your goods and services. Here are a few reasons why: 1) Get the most of…
Alex DeCivitaNovember 30, 2021
ContactsEmail MarketingForms

‘The most wonderful time of the year’- to get new subscribers on your contact list!

Last weekend, feeling “Christmas-y”, I went to my favourite tea boutique to get my ‘Christmas tea’ while listening to ‘Christmas music’. Yeah, I know, that’s…
Isabel LapointeNovember 29, 2021
Email marketer tipsEmail MarketingIndustry news

Guide: Bring excitement and connection with your clients on Small Business Saturday!

If you haven’t already, consider participating this year in Small Business Saturday in USA or Small Business Saturday in Canada to kick the Holiday season…
Mireille TessierOctober 27, 2021
Woman at computer in a cafe- Photo by Brooke Cagle on Unsplash Best practicesEmail Marketing

The Top 10 Types of Emails You Need to Send

If you’re not already using email marketing, you’re missing out! 92% of adults online use email, 99% of email users check their email daily, and…
Steve SmithJuly 27, 2021
Charte de croissance - Photo by Kindel Media from Pexels Email Marketing

How Agencies Can Earn Recurring Revenue From Email Marketing

Digital marketing agencies offer a wide range of services to their clients, including website design, PPC advertising, social media management, and more. But there’s another…
Steve SmithMay 12, 2021
RRepasser une stratégie marketing - Photo by Campaign Creators on Unsplash Email Marketing

Why Email Marketing Wins Over Social Media

When it comes to social media, we are constantly thinking about how many followers we have. More followers means the more influence we must have,…
Cakemail SupportApril 29, 2021
DeliverabilityEmail MarketingIndustry news

Why is my email in the #$*& junk folder?

Even the Pope, if he did email marketing would see himself asking this question from time to time (granted he might phrase it a little…
Kevin HuxhamFebruary 8, 2021
Email marketer tipsEmail Marketing

Our Black Friday checklist for online retailers

It is almost upon us. The Black Friday and holiday shopping rush. There are the obvious ways online retailers prepare, such as creating new offers,…
Chrystian GuyNovember 18, 2019
People discussing infront of s computer _ Photo by Pexels DeliverabilityEmail Marketing

7 Steps to Successful Email Marketing

You've worked hard to create beautiful campaigns - now how do you make sure they get delivered? Having a list of subscribers is a good…
Cakemail SupportAugust 26, 2019
People with shopping bags - Photo by rawpixel.com from Pexels Email Marketing

Email Marketing ROI is 1:40. Where’s your Newsletter?

Year after year, marketers have reported, on average, a return on investment of $40 for each dollar invested. That’s incredibly efficient and makes emails the…
Cakemail SupportJuly 18, 2019
Computer with email - Photo by rawpixel.com from Pexels DeliverabilityEmail Marketing

How Much Do You Really Know About Email Deliverability?

Our Email Deliverability section is your reference for best practices in email marketing. It's full of valuable information about writing great content, building great lists, and…
Kevin HuxhamJuly 8, 2019
Handshake, closing deal. DeliverabilityEmail Marketing

Email Sender Reputation 101

Today I’d like to help you understand how important your reputation is, explain the different factors involved and what a few of the larger ISPs…
Kevin HuxhamMay 30, 2019
Unhappy man - Photo by mo alzway from Pexels DeliverabilityEmail Marketing

Complaints! All the Basics You Need to Know to Avoid Them

I really don’t think people know how much their complaint rate affects delivery. If I told you 80-90% of delivery related problems are caused by…
Kevin HuxhamMay 27, 2019
To Do + post it Email marketer tipsEmail Marketing

The Ultimate Checklist Before You Send your Email

Follow this checklist to make sure your communication is optimized and help you improve your email marketing effectiveness. General information ☐ From Name and Email:…
Cakemail SupportMay 23, 2019
brainstorming_business_Photo by rawpixel.com from Pexels Email marketer tipsEmail Marketing

The Beginner’s Guide to Email Marketing Content Strategy

The first step to take to discover if you’re on the right path is knowing what your destination is. But you know what the goal…
Cakemail SupportMay 13, 2019
Man reading on computer seated on the floor - Photo by bruce mars from Pexels Email marketer tipsEmail MarketingTemplates

Emails: Be Personal, Be Seen, Be Journalistic

Small things can make a big difference. Here are a few tips that are quick and painless to implement: (more…)
Mireille TessierMay 2, 2019
Calendar on a screen - Photo by rawpixel.com from Pexels Email marketer tipsEmail Marketing

Email Marketing Calendar: the Good and the Wrong Days to Send Emails

Are you planning to send en email blast on May 27th? May 28th may better, but May 26th could potentially be the best! Worldata has…
Cakemail SupportApril 29, 2019
Bandage on a hand Photo by rawpixel.com from Pexels DeliverabilityEmail Marketing

Top 10 things that hurt your email delivery (Part two!)

Here is the continuation of the previous entry about the Top 10 things that will hurt your email delivery. Enjoy! Content The single most influential…
Kevin HuxhamApril 4, 2019
Bandage on a hand. Photo by rawpixel.com from Pexels DeliverabilityEmail Marketing

Top 10 Things That Hurt Your Email Delivery

Technology Emails are sent using an MTA (Mail Transfer Agent), which is essentially a piece of software that connects one computer to another to send email.…
Kevin HuxhamApril 1, 2019
DeliverabilityEmail Marketing

Make sure people know who you are

Among all the paperwork I filled at the beginning of school year, one of the most important was the paper that listed people I allowed…
Isabel LapointeMarch 7, 2019
Delivery man speeding on a motorcycle DeliverabilityEmail Marketing

What is my Delivery rate?

An excellent question! It’s one we get often, but a tough one to answer as every sender is different. Your Inbox placement rate (the number…
Kevin HuxhamFebruary 25, 2019
Photo by Jens Johnsson from Pexels DeliverabilityEmail MarketingIndustry news

From address: is it ok to change it?

Is it ok to change my from address? I get this question from time to time and it’s a good one. I’m always happy to…
Kevin HuxhamJanuary 31, 2019
man holding a hamburger Email marketer tipsEmail Marketing

Quick email marketing guide for restaurants and pubs

Good food and friends, and a place where they meet, is certain to get tongues wagging. Email is a great way to let people in…
Mireille TessierJanuary 24, 2019
Managing information data sheet DeliverabilityEmail MarketingList management

Blacklists and Spam Reporting Services are our Friends

Today, I wanted to talk about blacklists and spam reporting services, also what you can do if you’ve been listed. First off, a lot of…
Kevin HuxhamJanuary 21, 2019
Email Marketing

If you don’t want to reply, just don’t send emails

I’ve subscribed to many email newsletters in my life. And I’ve unsubscribed from most of them after a while. Because my hobbies changed, my taste…
Isabel LapointeJanuary 17, 2019
DeliverabilityEmail Marketing

Why You Should Never Use a noreply@

Photo credit: Jo Ann Deasy on Flickr It still amazes me when I see someone using a noreply@ address to send an email, and I…
Kevin HuxhamJanuary 7, 2019
Email Marketing

What makes people click? [Video]

Your emails consistently make it to the inbox and regularly get opened… But no one’s clicking. Sound familiar? There are a couple of things you…
Mireille TessierDecember 31, 2018
Best practicesEmail Marketing

Isn’t all email “Email Marketing” ?[Infographic]

It's a question we often hear: Isn't any email you write to promote your business a de facto "marketing" email? Why use a specialized service…
Mireille TessierNovember 8, 2018
Black Friday Scrabble Letters Best practicesEmail Marketing

15+ easy to set up email triggers for Black Friday

As Black Friday approaches, preparations for this important day of discounts are intensifying. Merchants set up their best promotions, and buyers refine their shopping lists.…
Alex DeCivitaNovember 7, 2018
DeliverabilityEmail Marketing

Why a WordPress plugin is not an email marketing tool

It’s so tempting. Your website is on WordPress, and you want to start a newsletter to build your audience or customer base. Using just a…
Chrystian GuyJanuary 12, 2017
Email marketer tipsEmail Marketing

Three free (and essential) Google tools for digital marketers

The more you know and understand about your market and what motivates your audience, the better equipped you are to develop content and campaigns that get…
Chrystian GuyOctober 19, 2016
DeliverabilityEmail Marketing

Sending from a Gmail or Microsoft address? Read this.

In just a few short months, both Gmail and Microsoft will implement a policy change requiring every email sent by one of their email addresses…
Mireille TessierJuly 28, 2016
Email Marketing

Why Personas are essential to everything you do

Regardless of what your business does, whether you license tax software, or sell unicorn T-shirts online, stop for a minute to think about the different…
Chrystian GuyJuly 20, 2016
Email MarketingIndustry news

Email marketing by the numbers

As a marketer, you already know: email marketing is hotter than ever. Study after study shows that consumers still rely on email, they’re just using…
Chrystian GuyJune 23, 2016
DeliverabilityEmail MarketingIndustry news

Blacklist Friday

In 2011, Kevin Huxham, CakeMail's very own DoD (Director of Deliverability), wrote this article highlighting best practices for the Holidays.  We've updated the article -…
Kevin HuxhamNovember 25, 2015
DeliverabilityEmail Marketing

CakeMail EXCLUSIVE: sales@ Secrets Uncovered

One of my previous jobs had a very cool unofficial benefit: shared corporate emails addresses aka role accounts. Many businesses have them: a group of…
Isabel LapointeFebruary 23, 2015
Email MarketingReports

Do you measure up?

My typical day starts by having a look at my Facebook feed. I’ll quickly get a summary of the number of miles that Marie-Julie, Alex…
Isabel LapointeFebruary 9, 2015
Email marketer tipsEmail Marketing

Quick Guide: Newsletters for Tech Startups [INFOGRAPHIC]

Getting in touch with people via their inbox helps you start conversations and build relationships. It’s a great way to get the ball rolling on…
Mireille TessierSeptember 15, 2014
Email Marketing

10 must-read emails to kickstart your email marketing

Have you ever wondered how you can get more people to sign up? Or needed a quick boost of inspiration for your next campaign? Maybe…
Mireille TessierApril 7, 2014
Email marketer tipsEmail MarketingTemplates

Tools: Give your pics some love:7 image editors anyone can use

Email marketing lets you have awesome images and pictures peppered in your campaigns for added interest and to reinforce the point you’re trying to make.…
Mireille TessierMarch 21, 2014
DeliverabilityEmail Marketing

Deliverability Quiz 2013: And the winner is…

We’re thrilled to announce the winner of the Email Deliverability Quiz 2013! Vocalist and guitarist Marie-Ève Mallet from the Ottawa-based band Silvergun and Spleen was…
Cakemail SupportDecember 20, 2013
DeliverabilityEmail Marketing

Impact: Gmail image caching

Gmail (Google) recently announced that they will start caching images sent to their users in an effort to increase privacy and the speed at which…
Kevin HuxhamDecember 13, 2013
DeliverabilityEmail Marketing

Answers to the Email Deliverability Quiz 2013

Edit on 2013/12/12: We've closed the contest - thanks to everyone who participated. The winner, chosen from our pool of 10 top scorers, will be…
Kevin HuxhamDecember 3, 2013
DeliverabilityEmail Marketing

Deliverability Quiz 2013 Now Open

It’s that time of year again and we at CakeMail are here to make your Christmas shopping list a little bit lighter. Take our Deliverability…
Kevin HuxhamDecember 3, 2013
DeliverabilityEmail MarketingIndustry news

Tabs: Gmail’s new Inbox

I’ve been reading a lot about the New Inbox and how it’s going to cause the  demise of email marketing as we know it - or, at the very…
Mireille TessierJuly 25, 2013
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