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Category

Email Marketing

DeliverabilityEmail MarketingProduct

Using Unsubscribe and Physical Address Tags

In compliance with Canada's New Anti-Spam Law (Bill C-28), The CAN SPAM ACT of 2003 and CakeMail's existing Anti Spam Policy all senders using our…
Kevin HuxhamDecember 13, 2011
Email MarketingIndustry news

The Icing News: Future-proof email marketing, Best email variables to test

Six approaches for future-proof email marketing Once again, Mark Brownlow makes a good interesting piece on the best things to focus on while creating email…
Isabel LapointeDecember 7, 2011
Cakemail newsDeliverabilityEmail MarketingList management

New to CakeMail – Engagement!

Spammers are forever trying to find different ways to abuse the system and ISPs are forever trying to figure out new creative ways of stopping…
Kevin HuxhamNovember 30, 2011
Email MarketingIndustry news

The Icing News: Become a supreme being of great subject line writing, Mobile Is Less Forgiving than Desktop

Mobile Is Less Forgiving than Desktop Many guidelines are similar for mobile and desktop design, but their mobile interpretation is much more unforgiving. Read this…
Isabel LapointeNovember 10, 2011
Email MarketingIndustry news

The Icing News: New Spam Blog, List Hygiene, Search and Email, Mobile

MainSleaze Recently launched, MainSleaze is exactly the kind of place where you don't want to appear, and where we don't want to have our name…
Isabel LapointeOctober 25, 2011
Email MarketingIndustry news

The Icing News: Look at Last Year, Share Wisely, Email Marketing Urban Legends?

Learning from last year Return Path specialists suggest that you look thoroughly at your last Holiday Season results before you start planning this year's campaigns…
Isabel LapointeOctober 19, 2011
Email MarketingIndustry news

The Icing News: Email Remains ROI King, New Hotmail Functions for Newsletters

Hotmail's new functionalities can affect your deliverability More then ever, you have to make sure your subscribers love you! Among the features: - Hotmail is…
Isabel LapointeOctober 11, 2011
Email MarketingIndustry news

The Icing News: How Email Works (and why it bounces), Building List and Good Forms

How Email Works... (and why you have bounces) An interesting "behind the scenes" look at how email travels and how MTA's communicate - and why…
Isabel LapointeOctober 4, 2011
Email MarketingIndustry news

The Icing News: 10 sec. to Convince, Mobile Mentality, Marketing Psychology

Here are some interesting articles we’ve been sharing at CakeMail lately. Make It a Mobile Mentality When you create a campaign, review everything you do…
Isabel LapointeSeptember 14, 2011
Email MarketingIndustry news

The Icing News: Segment to Target, Check-up on your Newsletter template

Here are some interesting articles we’ve been sharing at CakeMail lately. How to overcome segmentation challenges and deliver targeted content Segmentation has proven its efficiency.…
Isabel LapointeAugust 30, 2011
Email MarketingIndustry news

The Icing News: Electroshock Therapy for Email, Internal Email, Using Type and DX3 Canada

Here are some interesting articles we’ve been sharing at CakeMail lately. Have you trained subscribers to ignore you? We do everything to help our customers…
Isabel LapointeAugust 23, 2011
ContactsEmail MarketingForms

Set Up Your Opt-In Emails

A Subscription Confirmation Email is a major component of good list-building practices, and the second step for those subscribing to a confirmed (or double) opt-in list.…
Cakemail SupportAugust 22, 2011
Email MarketingIndustry news

The Icing News: Death to the ‘Noreply’, How “FREE” produced high CTR

Here are some interesting articles we've been sharing at CakeMail lately. Death to the ‘Noreply’ Mailbox Developer & software engineer Joss Crowcroft rants about the…
Isabel LapointeAugust 17, 2011
Email MarketingIndustry news

The Icing News: marketing advice from the past & how to destroy your email program

Some serious topics turned into pleasant advice in this week's icing news. Read these quotes, view the presentations & videos, and learn how to be…
Isabel LapointeAugust 10, 2011
DeliverabilityEmail Marketing

What From address should I use ??

This is a simple question with a simple answer that – surprisingly! – a lot of marketers get very wrong. The From address you use in…
Kevin HuxhamJuly 14, 2011
Email MarketingEmail Templates

Help, my email looks weird!

If you've spent any amount of time designing and coding emails to be sent with CakeMail or another similar email system, you'll know that email…
Cakemail SupportJuly 5, 2011
Email BuilderEmail Marketing

Add Anchor Links!

In HTML email, using an anchor is similar to adding a bookmark inside your content. Adding an anchor to your content allows you to create…
Cakemail SupportMarch 28, 2011
Email MarketingReports

10 important metrics for CakeMail resellers

(And of course, these apply to other SaaS providers, too.) Being on top of your metrics is crucial for anyone running a subscription-based service .…
Francois LaneMarch 23, 2011
Email BuilderEmail MarketingEmail Templates

My Images Aren’t Showing Up. Why?

You may find sometimes that your background image isn’t showing up when you test or send your emails - but why this is the case…
Cakemail SupportMarch 14, 2011
Email MarketingIndustry news

Icing News: Call To Action Buttons Best Practice Guide, Design Tips for Mobile Email

Some great things we’ve been reading & sharing around the CakeMail office lately. Call To Action Buttons Best Practice Guide Just because you create a…
Cakemail SupportMarch 4, 2011
CampaignsEmail marketer tipsEmail Marketing

Make Your Emails Easy To Share

Use our Social Media features and make your campaigns easy for your readers to share.
Cakemail SupportFebruary 21, 2011
Email MarketingIndustry news

Icing News: QR Codes In Emails, Oopsy Hall of Fame 2.17.2011

Some great things we’ve been reading & sharing around the CakeMail office lately. Birdwatching: QR Codes In Emails Some interesting info here - though the…
Cakemail SupportFebruary 17, 2011
Developer tipsEmail Marketing

Namespacing in Memcached

Here at CakeMail we use Memcached to cache numerous amounts of data required by our application. Often we need to flush data from Memcached before…
Cakemail SupportFebruary 3, 2011
Developer tipsEmail Marketing

The iframe cross-domain policy problem

If you are a front-end developer that need to use a cross-domain iframe, you know pain. You could write a nice bit of code and…
Cedric DugasJanuary 24, 2011
Email MarketingIndustry news

Icing News: Canada Passes Anti-Spam and Anti-Spyware Law 1.17.2011

Some great things we’ve been reading & sharing around the CakeMail office lately. Designing email for touch With more and more of our email-reading happening…
Cakemail SupportJanuary 17, 2011
Email Marketing

How Do You Grow Your List and Generate Great Leads?

Building a list - and in turn, generating new leads and prospects - can play a significant role in your marketing efforts. But how do…
Steve SmithJanuary 14, 2011
Email MarketingIndustry news

Icing News: The benefits of email testing 12.14.10

Some great things we’ve been reading & sharing around the CakeMail office lately. How Email Marketing Will Evolve In 2011 The Email Insider looks ahead…
Cakemail SupportDecember 14, 2010
Email MarketingIndustry news

Icing News: Black Friday & Cyber Monday Reporting 12.4.2010

With the holiday email season is in full swing, here are four great things we've been talking about that might help with your next email…
Cakemail SupportDecember 4, 2010
Email MarketingIndustry news

The Icing News: 6th Annual Email Marketing Awards, Wondering about your campaign’s ROI? 11.16.2010

Some great things we’ve been sharing & reading around the CakeMail office lately. Have you RSVPd for #CCMTL? We're getting ready for this weekend's Cupcake…
Cakemail SupportNovember 16, 2010
Email MarketingIndustry news

The Icing News : The Marketers Guide To Applying FISA 11.2.10

Some great things we've been sharing & reading around the CakeMail office lately. Does Outlook 2011 (for Mac) use webkit? Though not officially confirmed, this…
Cakemail SupportNovember 2, 2010
Email Marketing

Discover Your Perfect Subject Line

Most CakeMail customers already know about the greatness that is Litmus - a standalone web app also available in the CakeMail add-on Marketplace that makes…
Cakemail SupportAugust 19, 2010
DeliverabilityEmail Marketing

The Benefits of Domain Keys Identified Mail (DKIM)

The primary purpose of email authentication is to verify that the sender of the message is in fact the party responsible for the message being…
Kevin HuxhamApril 20, 2010
DeliverabilityEmail Marketing

CAN SPAM – Does It Apply To Me?

I received 2 very good questions this week concerning CAN SPAM with regards to F2F links and sending email from outside the United States. I…
Kevin HuxhamSeptember 2, 2009
Email marketer tipsEmail MarketingTemplates

Should you Add an Unsubscribe Link on the Top?

Loren McDonald has just published an interesting blogpost on the need (or not) to add a second unsubscribe link on the top of your email…
Isabel LapointeApril 10, 2009
Email marketer tipsEmail MarketingTemplates

Are You Designing Emails for Seniors – Part 3: Educational and Cultural ‘Limitations’

Previous posts: Are You Designing Emails for Seniors – Part 1 A Few Numbers Are You Designing Emails for Seniors - Part 2: Visual and…
Isabel LapointeMarch 16, 2009
Email marketer tipsEmail MarketingTemplates

Are You Designing Emails for Seniors – Part 2: Visual and Physical Disabilities

Previous post: Are You Designing Emails for Seniors – Part 1 A Few Numbers You design your emails to be nice, sleek, and readable in…
Isabel LapointeMarch 11, 2009
Email marketer tipsEmail MarketingTemplates

Are You Designing Emails for Seniors – Part 1 A Few Numbers

A study released a few weeks ago has revealed quite astonishing numbers on the usage of Web-based email sites in Japan. While the older population…
Isabel LapointeMarch 9, 2009
ContactsEmail MarketingList management

Segment Lists to Interest and Reach Your Readers

Numbers can be cruel, as shown in the research conducted in 2007 by MarketingSherpa. They found that among users who clicked the “Spam” button, 41%…
Isabel LapointeMarch 3, 2009
DeliverabilityEmail Marketing

Spam Traps 101 – part 3: What can I do?

Here is our series on Spam Traps and the affect they have on your deliverability. If you missed a previous blog post, here they are:…
Kevin HuxhamFebruary 13, 2009
DeliverabilityEmail Marketing

Spam Traps 101 – part 2: Dormant and Blacklist Trap Addresses

Here is our series on Spam Traps and the affect they have on your deliverability. If you missed the previous blog post, here it is:…
Kevin HuxhamFebruary 3, 2009
DeliverabilityEmail Marketing

Spam Traps 101 – part 1: an Introduction

Hello again, after reading a slew of articles that keep pouring into my inbox about Email Marketing projections for 2009, I’ve noticed there is quite…
Kevin HuxhamFebruary 2, 2009
DeliverabilityEmail marketer tipsEmail MarketingTemplates

Email design by Litmus

A couple weeks ago we launched our new Litmus plug-in, built for testing your emails directly in CakeMail. This way you can be sure that…
Isabel LapointeJanuary 22, 2009
Email marketer tipsEmail MarketingIndustry news

Subject Lines Favourites for 2008

Again from Chad White, from Retail Email Blog’s, here is its Subject Lines Hall of Fame for 2008: “After reading more than 12,000 retail emails…
Isabel LapointeJanuary 14, 2009
Email marketer tipsEmail Marketing

Practical Strategies for BtoC & BtoB: Email in Recession Part 4

Using the results of a survey of 407 marketing professionals, MarketingSherpa has published a series of reports around one theme - Marketing During an Economic…
Isabel LapointeJanuary 7, 2009
Email Marketing

Help Santa, Use Email Marketing for Christmas Season

This Christmas, Email marketing is your best ally in promoting your goods and services. Here are a few reasons why: 1) Marketing budget has been…
Isabel LapointeNovember 21, 2008
Email MarketingIndustry news

Ideas Worth Blogging 2008/11/14

Here are interesting blogposts from the last weeks. Enjoy and learn :-) > Learnings From The UK DMA’s Email Marketing Event (by T. Gielen) Among…
Isabel LapointeNovember 14, 2008
Email marketer tipsEmail Marketing

Experts agree on Email as Recession Proof: Email in Recession part 3

For many experts email marketing is one of the best options you have in these difficult financial times. When marketing budgets are the first to…
Isabel LapointeOctober 29, 2008
Email marketer tipsEmail Marketing

Email Marketing is still by far the Best ROI: Email in Recession Part 2

In the USA, Email's ROI in 2008 was $45.06 (US) for every dollar spent. Even though it has dropped from $48.34 last year, and is…
Isabel LapointeOctober 27, 2008
Email marketer tipsEmail MarketingTemplates

Reach them, Speak their Language: Email in Recession part 1

In a ‘Chart of the week’ taken from MarketingSherpa’s most recent issue of the annual Email Marketing Benchmark Guide, their team has put the focus…
Isabel LapointeOctober 16, 2008
Email MarketingIndustry news

Ideas Worth Blogging 2008/10/06

  Email Marketing Q&A’s Email Experience Council talks about CAN-SPAM, Permissions, Lists and Email Content. Email Data Management Best Practices How to take care of…
Isabel LapointeOctober 6, 2008
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