Six approaches for future-proof email marketing Once again, Mark Brownlow makes a good interesting piece on the best things to focus on while creating email…
Mobile Is Less Forgiving than Desktop Many guidelines are similar for mobile and desktop design, but their mobile interpretation is much more unforgiving. Read this…
Learning from last year Return Path specialists suggest that you look thoroughly at your last Holiday Season results before you start planning this year's campaigns…
Hotmail's new functionalities can affect your deliverability More then ever, you have to make sure your subscribers love you! Among the features: - Hotmail is…
Here are some interesting articles we’ve been sharing at CakeMail lately. Make It a Mobile Mentality When you create a campaign, review everything you do…
Here are some interesting articles we’ve been sharing at CakeMail lately. How to overcome segmentation challenges and deliver targeted content Segmentation has proven its efficiency.…
Here are some interesting articles we’ve been sharing at CakeMail lately. Have you trained subscribers to ignore you? We do everything to help our customers…
A Subscription Confirmation Email is a major component of good list-building practices, and the second step for those subscribing to a confirmed (or double) opt-in list.…
Here are some interesting articles we've been sharing at CakeMail lately. Death to the ‘Noreply’ Mailbox Developer & software engineer Joss Crowcroft rants about the…
Some great things we’ve been reading & sharing around the CakeMail office lately. Call To Action Buttons Best Practice Guide Just because you create a…
Some great things we’ve been reading & sharing around the CakeMail office lately. Birdwatching: QR Codes In Emails Some interesting info here - though the…
Some great things we’ve been reading & sharing around the CakeMail office lately. Designing email for touch With more and more of our email-reading happening…
Some great things we’ve been reading & sharing around the CakeMail office lately. How Email Marketing Will Evolve In 2011 The Email Insider looks ahead…
Some great things we’ve been sharing & reading around the CakeMail office lately. Have you RSVPd for #CCMTL? We're getting ready for this weekend's Cupcake…
Some great things we've been sharing & reading around the CakeMail office lately. Does Outlook 2011 (for Mac) use webkit? Though not officially confirmed, this…
Most CakeMail customers already know about the greatness that is Litmus - a standalone web app also available in the CakeMail add-on Marketplace that makes…
Using the results of a survey of 407 marketing professionals, MarketingSherpa has published a series of reports around one theme - Marketing During an Economic…
Email Marketing Q&A’s Email Experience Council talks about CAN-SPAM, Permissions, Lists and Email Content. Email Data Management Best Practices How to take care of…