Six approaches for future-proof email marketing Once again, Mark Brownlow makes a good interesting piece on the best things to focus on while creating email…
Isabel LapointeDecember 7, 2011
Mobile Is Less Forgiving than Desktop Many guidelines are similar for mobile and desktop design, but their mobile interpretation is much more unforgiving. Read this…
Isabel LapointeNovember 10, 2011
MainSleaze Recently launched, MainSleaze is exactly the kind of place where you don't want to appear, and where we don't want to have our name…
Isabel LapointeOctober 25, 2011
Learning from last year Return Path specialists suggest that you look thoroughly at your last Holiday Season results before you start planning this year's campaigns…
Isabel LapointeOctober 19, 2011
Hotmail's new functionalities can affect your deliverability More then ever, you have to make sure your subscribers love you! Among the features: - Hotmail is…
Isabel LapointeOctober 11, 2011
How Email Works... (and why you have bounces) An interesting "behind the scenes" look at how email travels and how MTA's communicate - and why…
Isabel LapointeOctober 4, 2011
Here are some interesting articles we’ve been sharing at CakeMail lately. Make It a Mobile Mentality When you create a campaign, review everything you do…
Isabel LapointeSeptember 14, 2011
Here are some interesting articles we’ve been sharing at CakeMail lately. How to overcome segmentation challenges and deliver targeted content Segmentation has proven its efficiency.…
Isabel LapointeAugust 30, 2011
Here are some interesting articles we’ve been sharing at CakeMail lately. Have you trained subscribers to ignore you? We do everything to help our customers…
Isabel LapointeAugust 23, 2011
A Subscription Confirmation Email is a major component of good list-building practices, and the second step for those subscribing to a confirmed (or double) opt-in list.…
Cakemail SupportAugust 22, 2011
Here are some interesting articles we've been sharing at CakeMail lately. Death to the ‘Noreply’ Mailbox Developer & software engineer Joss Crowcroft rants about the…
Isabel LapointeAugust 17, 2011
Some serious topics turned into pleasant advice in this week's icing news. Read these quotes, view the presentations & videos, and learn how to be…
Isabel LapointeAugust 10, 2011
This is a simple question with a simple answer that – surprisingly! – a lot of marketers get very wrong. The From address you use in…
Kevin HuxhamJuly 14, 2011
If you've spent any amount of time designing and coding emails to be sent with CakeMail or another similar email system, you'll know that email…
Cakemail SupportJuly 5, 2011
In HTML email, using an anchor is similar to adding a bookmark inside your content. Adding an anchor to your content allows you to create…
Cakemail SupportMarch 28, 2011
(And of course, these apply to other SaaS providers, too.) Being on top of your metrics is crucial for anyone running a subscription-based service .…
Francois LaneMarch 23, 2011
You may find sometimes that your background image isn’t showing up when you test or send your emails - but why this is the case…
Cakemail SupportMarch 14, 2011
Some great things we’ve been reading & sharing around the CakeMail office lately. Call To Action Buttons Best Practice Guide Just because you create a…
Cakemail SupportMarch 4, 2011
Use our Social Media features and make your campaigns easy for your readers to share.
Cakemail SupportFebruary 21, 2011
Some great things we’ve been reading & sharing around the CakeMail office lately. Birdwatching: QR Codes In Emails Some interesting info here - though the…
Cakemail SupportFebruary 17, 2011
Here at CakeMail we use Memcached to cache numerous amounts of data required by our application. Often we need to flush data from Memcached before…
Cakemail SupportFebruary 3, 2011
If you are a front-end developer that need to use a cross-domain iframe, you know pain. You could write a nice bit of code and…
Cedric DugasJanuary 24, 2011
Some great things we’ve been reading & sharing around the CakeMail office lately. Designing email for touch With more and more of our email-reading happening…
Cakemail SupportJanuary 17, 2011
Building a list - and in turn, generating new leads and prospects - can play a significant role in your marketing efforts. But how do…
Steve SmithJanuary 14, 2011
Some great things we’ve been reading & sharing around the CakeMail office lately. How Email Marketing Will Evolve In 2011 The Email Insider looks ahead…
Cakemail SupportDecember 14, 2010
You've worked hard to create beautiful campaigns for this holiday season - now how do you make sure they get delivered? Having a list of…
Cakemail SupportDecember 7, 2010
With the holiday email season is in full swing, here are four great things we've been talking about that might help with your next email…
Cakemail SupportDecember 4, 2010
Some great things we’ve been sharing & reading around the CakeMail office lately. Have you RSVPd for #CCMTL? We're getting ready for this weekend's Cupcake…
Cakemail SupportNovember 16, 2010
Some great things we've been sharing & reading around the CakeMail office lately. Does Outlook 2011 (for Mac) use webkit? Though not officially confirmed, this…
Cakemail SupportNovember 2, 2010
Most CakeMail customers already know about the greatness that is Litmus - a standalone web app also available in the CakeMail add-on Marketplace that makes…
Cakemail SupportAugust 19, 2010
The primary purpose of email authentication is to verify that the sender of the message is in fact the party responsible for the message being…
Kevin HuxhamApril 20, 2010
I received 2 very good questions this week concerning CAN SPAM with regards to F2F links and sending email from outside the United States. I…
Kevin HuxhamSeptember 2, 2009
Loren McDonald has just published an interesting blogpost on the need (or not) to add a second unsubscribe link on the top of your email…
Isabel LapointeApril 10, 2009
Previous posts: Are You Designing Emails for Seniors – Part 1 A Few Numbers Are You Designing Emails for Seniors - Part 2: Visual and…
Isabel LapointeMarch 16, 2009
Previous post: Are You Designing Emails for Seniors – Part 1 A Few Numbers You design your emails to be nice, sleek, and readable in…
Isabel LapointeMarch 11, 2009
A study released a few weeks ago has revealed quite astonishing numbers on the usage of Web-based email sites in Japan. While the older population…
Isabel LapointeMarch 9, 2009
Numbers can be cruel, as shown in the research conducted in 2007 by MarketingSherpa. They found that among users who clicked the “Spam” button, 41%…
Isabel LapointeMarch 3, 2009
Here is our series on Spam Traps and the affect they have on your deliverability. If you missed a previous blog post, here they are:…
Kevin HuxhamFebruary 13, 2009
Here is our series on Spam Traps and the affect they have on your deliverability. If you missed the previous blog post, here it is:…
Kevin HuxhamFebruary 3, 2009
Hello again, after reading a slew of articles that keep pouring into my inbox about Email Marketing projections for 2009, I’ve noticed there is quite…
Kevin HuxhamFebruary 2, 2009
A couple weeks ago we launched our new Litmus plug-in, built for testing your emails directly in CakeMail. This way you can be sure that…
Isabel LapointeJanuary 22, 2009
Again from Chad White, from Retail Email Blog’s, here is its Subject Lines Hall of Fame for 2008: “After reading more than 12,000 retail emails…
Isabel LapointeJanuary 14, 2009
Using the results of a survey of 407 marketing professionals, MarketingSherpa has published a series of reports around one theme - Marketing During an Economic…
Isabel LapointeJanuary 7, 2009
This Christmas, Email marketing is your best ally in promoting your goods and services. Here are a few reasons why: 1) Marketing budget has been…
Isabel LapointeNovember 21, 2008
Here are interesting blogposts from the last weeks. Enjoy and learn :-) > Learnings From The UK DMA’s Email Marketing Event (by T. Gielen) Among…
Isabel LapointeNovember 14, 2008
For many experts email marketing is one of the best options you have in these difficult financial times. When marketing budgets are the first to…
Isabel LapointeOctober 29, 2008
In the USA, Email's ROI in 2008 was $45.06 (US) for every dollar spent. Even though it has dropped from $48.34 last year, and is…
Isabel LapointeOctober 27, 2008
In a ‘Chart of the week’ taken from MarketingSherpa’s most recent issue of the annual Email Marketing Benchmark Guide, their team has put the focus…
Isabel LapointeOctober 16, 2008
Email Marketing Q&A’s Email Experience Council talks about CAN-SPAM, Permissions, Lists and Email Content. Email Data Management Best Practices How to take care of…
Isabel LapointeOctober 6, 2008