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Laws and regulations

Group reading emails on phones. Photos by Rawpixel.com from Pexels DeliverabilityLaws and regulationsList managementTemplates

Email Marketing Essentials: Recognition. Respect. Permission.

Following established best practices will ensure your emails get to your customers’ inboxes… and it’ll avoid high fines associated with noncompliance. By maintaining lively dialogue…
Mireille TessierFebruary 28, 2019
GDPR Website Cakemail newsIndustry newsLaws and regulations

Understanding the GDPR and how Cakemail will help you comply

By now you might have heard snippets of news about the EU’s new data protection and privacy law. The General Data Protection Regulation (GDPR), which…
Cakemail SupportMay 22, 2018
Industry newsLaws and regulationsList management

CASL: Examples of Express and Implied Consent

Permission, and how it’s defined, is the big difference between CAN-SPAM and the Canadian Anti-Spam Legislation (CASL). CAN-SPAM allows you to purchase a mailing list…
Mireille TessierJune 2, 2014
Industry newsLaws and regulationsList management

CASL: At-a-Glance: CASL vs CAN-SPAM

Wondering what the difference is between the new Canadian Legislation and the existing American CAN-SPAM act of 2003? (more…)
Mireille TessierMay 28, 2014
Laws and regulationsList management

CASL: Does CASL apply to my business?

Do you know if the new Canadian Anti-Spam law applies to your business? (more…)
Mireille TessierMay 20, 2014
Laws and regulationsList management

CASL: Now Featured in Canadian Inboxes Near You

The Canadian Anti-Spam legislation came into effect on July 1st 2014. Even if you aren’t in Canada, the law affects your business if you have…
Mireille TessierMay 16, 2014
DeliverabilityLaws and regulationsList management

CASL coming into force: July 1st 2014

The Canadian Minister of Industry the Honourable James Moore recently announced Canada’s Anti-SPAM Law (CASL) will come into force on July 1st, 2014. The moment…
Kevin HuxhamDecember 17, 2013
DeliverabilityIndustry newsLaws and regulations

Bill C-28: an update

The CRTC recently published two information bulletins to help businesses better understand Bill C-28, Canada's anti-spam legislation. Are you in the US?  Yes this applies…
Kevin HuxhamNovember 15, 2012
DeliverabilityIndustry newsLaws and regulations

Why do I need to add a physical/address to my campaign?

In order to meet the requirements of anti-spam legislation and our own anti-spam policy, you must include a physical/street address as part of your email content. This address is…
Cakemail SupportAugust 28, 2012
DeliverabilityIndustry newsLaws and regulationsList management

Why do I need permission from contacts to add them to my list?

Permission to send emails to the contacts on your list is extremely important. Without ensuring you have the proper permission from your contacts to send…
Cakemail SupportJuly 13, 2012
DeliverabilityLaws and regulationsList management

What is a spam trap?

Spam traps are email addresses that may or may not exist and are used to judge your sender reputation. The term “trap” refers to how…
Cakemail SupportJune 26, 2012
DeliverabilityIndustry newsLaws and regulations

Bill C-28 – What Every Marketer Needs to Know

It has been a little over a month since Canada’s new anti-spam received Royal Assent from His Excellency the Right Honourable David Johnston (Governor General…
Kevin HuxhamJanuary 31, 2011
Industry newsLaws and regulationsList management

“Do not Call” … Email me instead!

In Canada, September 30 is the deadline set by the CRTC to implement The National Do Not Call List (DNCL). This is already in place…
Isabel LapointeSeptember 8, 2008
Cakemail newsIndustry newsLaws and regulations

Changes to CakeMail’s Anti-Spam Policy

In order to comply with the industry’s best practices and to ensure the finest and most trustworthy service possible for both our clients and their…
Francois LaneJune 30, 2008
Email marketer tipsIndustry newsLaws and regulations

FTC’s CAN-SPAM new rules: are you legal?

Isabel LapointeJune 25, 2008

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