The emails you send make a statement about you and your company. So what’s the impression you want your emails to make? (more…)
Cakemail SupportNovember 26, 2021
Today in the mailbox, (you know, the outdated thing where you get paper?) I received a leaflet from a serious bank. Offering the chance to…
Isabel LapointeNovember 19, 2021
Up-to-date lists are certainly one of the most important practices to ensure a low complaint rate and a high engagement rate. Don't wait any longer!…
Cakemail SupportSeptember 23, 2019
The term “trap” is very appropriate, in that these addresses are out there to catch people either not using proper list building practices, people harvesting…
Cakemail SupportJune 3, 2019
Back in 1996, the world was a different place. There was little in the way of Spam filtering, let alone any real legislation in place…
Cakemail SupportApril 15, 2019
Why are spam complaints so important? Complaints that we receive through our FBLs (feedback loops) show up as "Spam" in our product. While they may…
Cakemail SupportMarch 25, 2019
Previous posts: Thinking of Using an ‘Old’ List? - Part 1: The Risks Thinking of Using an ‘Old’ List? - Part 2: Prepare your Re-Opt…
Cakemail SupportMarch 21, 2019
Previous post: Thinking of Using an ‘Old’ List? - Part 1: The Risks Here’s some good advice when preparing your re-opt in email: As with…
Cakemail SupportMarch 14, 2019
Nowadays people are really trying to get the most out of their email campaigns. This sometimes means going back and using lists you haven’t touched…
Cakemail SupportMarch 11, 2019
A person's name... is the sweetest sound... in any language. - David Carnegie I have a handful of beloved restaurants that I always recommend to…
Isabel LapointeMarch 4, 2019
Following established best practices will ensure your emails get to your customers’ inboxes… and it’ll avoid high fines associated with noncompliance. By maintaining lively dialogue…
Cakemail SupportFebruary 28, 2019
“What’s a good open rate?” That’s the million dollar question, isn’t it? Here's the short answer: if you’ve asked for permission from everyone on your…
Cakemail SupportFebruary 18, 2019
At lunch, the conversation quickly switched to the famous movie from the no-less famous book 50 shades of Grey. We’re a very open-minded group though…
Isabel LapointeFebruary 14, 2019
"How can I build the right list?" It's one of the most frequently asked questions we get - and with good reason. After all, your…
Cakemail SupportFebruary 11, 2019
As soon as someone signs up to your mailing list the clock is ticking for you to reach out to them. The longer you wait…
Cakemail SupportFebruary 4, 2019
Hosting an event, whether it’s a trade show, a party or a wedding, involves a lot of attention to detail and organization. From choosing the…
Cakemail SupportJanuary 28, 2019
Today, I wanted to talk about blacklists and spam reporting services, also what you can do if you’ve been listed. First off, a lot of…
Cakemail SupportJanuary 21, 2019
Make the most of natural wait times to get people to sign up to your newsletters: (more…)
Cakemail SupportDecember 10, 2018
People don’t actively seek out email lists to join. They need to be presented with an opportunity and a reason to sign-up. Every time someone…
Cakemail SupportDecember 6, 2018
When you ask people if they want to receive newsletters from your company, their first thought will typically be “What’s in it for me?” Here…
Cakemail SupportNovember 22, 2018
It’s not a surprise that intelligently segmented email lists results in more opens, a higher clickthrough rate and better deliverability. Case studies shared by Econsultancy…
Cakemail SupportNovember 30, 2016
It’s a match made in performance marketing heaven: upload your email subscriber list to your ad network and show highly targeted display ads while your…
Cakemail SupportJuly 7, 2016
It’s not easy to create and maintain relationships in 140 characters or less. Don’t get us wrong: we love Twitter (don’t hesitate to say Hi…
Cakemail SupportSeptember 17, 2014
I had a hard time last Friday. In fact, it all started before, when my friend Emily sent me one among many other emails. I’m…
Isabel LapointeSeptember 12, 2014
With 1.3 Billion (yes, that’s a ‘B’) active users, your local business should have a Business page on Facebook. The page should mention your business’…
Cakemail SupportAugust 27, 2014
Permission, and how it’s defined, is the big difference between CAN-SPAM and the Canadian Anti-Spam Legislation (CASL). CAN-SPAM allows you to purchase a mailing list…
Cakemail SupportJune 2, 2014
Wondering what the difference is between the new Canadian Legislation and the existing American CAN-SPAM act of 2003? (more…)
Cakemail SupportMay 28, 2014
Do you know if the new Canadian Anti-Spam law applies to your business? (more…)
Cakemail SupportMay 20, 2014
Google’s been very busy, email-wise. Tabs, Image caching and, disclosed in San Francisco last week, two new features: a button that allows people to ‘Unsubscribe’…
Cakemail SupportFebruary 28, 2014
There’s a lot of great articles and infographics about testing different variables for your email marketing campaigns - most pervasive are time and day of…
Cakemail SupportFebruary 24, 2014
The Canadian Minister of Industry the Honourable James Moore recently announced Canada’s Anti-SPAM Law (CASL) will come into force on July 1st, 2014. The moment…
Cakemail SupportDecember 17, 2013
I doubt very many of you jumped for joy the last time the Census bureau asked for an update. Of course, good citizen that you…
Cakemail SupportNovember 4, 2013
The best communicators have something remarkable in common: an innate ability to understand their audience. Listening to your customers is the first step; and your…
Cakemail SupportFebruary 6, 2013
Permission to send emails to the contacts on your list is extremely important. Without ensuring you have the proper permission from your contacts to send…
Cakemail SupportJuly 13, 2012
Spam traps are email addresses that may or may not exist and are used to judge your sender reputation. The term “trap” refers to how…
Cakemail SupportJune 26, 2012
Spammers are forever trying to find different ways to abuse the system and ISPs are forever trying to figure out new creative ways of stopping…
Cakemail SupportNovember 30, 2011
Do you have a list that's so old it is literally collecting dust (so old = older than 6 months)? You know...the one you've been…
Cakemail SupportMarch 8, 2011
As we mentioned last week in Part 1 of this series, this is a very busy time of year for sending email and a lot…
Cakemail SupportNovember 15, 2010
This time of year is very tempting for marketers looking to grow their list fast in time for those Holiday promotions. The C-class executives are…
Cakemail SupportNovember 12, 2010
Gmail has just announced that it’s rolling out a new “priority inbox” feature that adds new filtering features to your inbox - highlighting emails into…
Cakemail SupportSeptember 1, 2010
Numbers can be cruel, as shown in the research conducted in 2007 by MarketingSherpa. They found that among users who clicked the “Spam” button, 41%…
Isabel LapointeMarch 3, 2009
Our email delivery expert, Kevin Huxham, Director of Deliverability recently updated our Deliverability section. There you will find more information and precious resources on this…
Isabel LapointeOctober 14, 2008
In the expression, “permission email marketing”, the key word is “permission”. In this case, the definition of the word permission means that the owner of…
Francois LaneSeptember 22, 2008
In Canada, September 30 is the deadline set by the CRTC to implement The National Do Not Call List (DNCL). This is already in place…
Isabel LapointeSeptember 8, 2008
We have all received email where this absurd line appears: Please do not reply to this email, bla, bla, bla… Surely a VALID reply address,…
Isabel LapointeJuly 23, 2008
Isabel LapointeJune 23, 2008