The term “trap” is very appropriate, in that these addresses are out there to catch people either not using proper list building practices, people harvesting…
Following established best practices will ensure your emails get to your customers’ inboxes… and it’ll avoid high fines associated with noncompliance. By maintaining lively dialogue…
“What’s a good open rate?” That’s the million dollar question, isn’t it? Here's the short answer: if you’ve asked for permission from everyone on your…
It’s not a surprise that intelligently segmented email lists results in more opens, a higher clickthrough rate and better deliverability. Case studies shared by Econsultancy…
It’s a match made in performance marketing heaven: upload your email subscriber list to your ad network and show highly targeted display ads while your…
With 1.3 Billion (yes, that’s a ‘B’) active users, your local business should have a Business page on Facebook. The page should mention your business’…
Permission, and how it’s defined, is the big difference between CAN-SPAM and the Canadian Anti-Spam Legislation (CASL). CAN-SPAM allows you to purchase a mailing list…
Google’s been very busy, email-wise. Tabs, Image caching and, disclosed in San Francisco last week, two new features: a button that allows people to ‘Unsubscribe’…
There’s a lot of great articles and infographics about testing different variables for your email marketing campaigns - most pervasive are time and day of…
The Canadian Minister of Industry the Honourable James Moore recently announced Canada’s Anti-SPAM Law (CASL) will come into force on July 1st, 2014. The moment…
The best communicators have something remarkable in common: an innate ability to understand their audience. Listening to your customers is the first step; and your…
Permission to send emails to the contacts on your list is extremely important. Without ensuring you have the proper permission from your contacts to send…
Gmail has just announced that it’s rolling out a new “priority inbox” feature that adds new filtering features to your inbox - highlighting emails into…
Our email delivery expert, Kevin Huxham, Director of Deliverability recently updated our Deliverability section. There you will find more information and precious resources on this…
In the expression, “permission email marketing”, the key word is “permission”. In this case, the definition of the word permission means that the owner of…