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Category

List management

2 women discussion over paper - Photo by mentatdgt from Pexels ContactsEmail marketer tipsList management

5 Easy Tips to Keep Your Contact List Up-to-date

Up-to-date lists are certainly one of the most important practices to ensure a low complaint rate and a high engagement rate. Don't wait any longer!…
Mireille TessierSeptember 23, 2019
hidden person - Photo by Noelle Otto from Pexels Best practicesDeliverabilityList management

Harsh Truth about Dormant and Blacklist Trap Addresses

The term “trap” is very appropriate, in that these addresses are out there to catch people either not using proper list building practices, people harvesting…
Kevin HuxhamJune 3, 2019
Spamhaus Logo DeliverabilityList management

The Blacklist Handbook – What Every Marketer Needs to Know

Back in 1996, the world was a different place. There was little in the way of Spam filtering, let alone any real legislation in place…
Kevin HuxhamApril 15, 2019
Phone with unhappy face - Photo by freestocks.org from Pexels DeliverabilityList management

Spam Complaints – What’s the deal?

Why are spam complaints so important? Complaints that we receive through our FBLs (feedback loops) show up as "Spam" in our product. While they may…
Kevin HuxhamMarch 25, 2019
Photo by Murilo Folgosi from Pexels DeliverabilityEmail marketer tipsList management

Thinking of Using an ‘Old’ List? – Part 3: List Cleaning 101 and Hardbounces

Previous posts: Thinking of Using an ‘Old’ List? - Part 1: The Risks Thinking of Using an ‘Old’ List? - Part 2: Prepare your Re-Opt…
Kevin HuxhamMarch 21, 2019
agreement check box DeliverabilityList management

Thinking of Using an ‘Old’ List? – Part 2: Prepare your Re-Opt in Email

Previous post: Thinking of Using an ‘Old’ List? - Part 1: The Risks Here’s some good advice when preparing your re-opt in email: As with…
Kevin HuxhamMarch 14, 2019
skate board on the side of a ramp DeliverabilityEmail marketer tipsList management

Thinking of Using an ‘Old’ List? – Part 1: The Risks

Nowadays people are really trying to get the most out of their email campaigns. This sometimes means going back and using lists you haven’t touched…
Kevin HuxhamMarch 11, 2019
Email marketer tipsList management

Treat me as a VIP: customized fields and personalization

A person's name... is the sweetest sound... in any language. - David Carnegie I have a handful of beloved restaurants that I always recommend to…
Isabel LapointeMarch 4, 2019
Group reading emails on phones. Photos by Rawpixel.com from Pexels DeliverabilityLaws and regulationsList managementTemplates

Email Marketing Essentials: Recognition. Respect. Permission.

Following established best practices will ensure your emails get to your customers’ inboxes… and it’ll avoid high fines associated with noncompliance. By maintaining lively dialogue…
Mireille TessierFebruary 28, 2019
envelopes on a phone DeliverabilityEmail marketer tipsList managementTemplates

Secret ingredients to an open worthy email [+infographic]

“What’s a good open rate?” That’s the million dollar question, isn’t it? Here's the short answer: if you’ve asked for permission from everyone on your…
Mireille TessierFebruary 18, 2019
ContactsEmail marketer tipsList management

50 Shades of Consent

At lunch, the conversation quickly switched to the famous movie from the no-less famous book 50 shades of Grey. We’re a very open-minded group though…
Isabel LapointeFebruary 14, 2019
People with checked signs infront their faces. Photo by rawpixel.com from Pexels ContactsEmail marketer tipsList management

A Quick Guide to Building the Right Kind of Contact List

"How can I build the right list?" It's one of the most frequently asked questions we get - and with good reason. After all, your…
Mireille TessierFebruary 11, 2019
Best practicesDeliverabilityList management

Curse of the Stale List

As soon as someone signs up to your mailing list the clock is ticking for you to reach out to them. The longer you wait…
Kevin HuxhamFebruary 4, 2019
Email marketer tipsList managementTemplates

Get more people to your event with savvy emails

Hosting an event, whether it’s a trade show, a party or a wedding, involves a lot of attention to detail and organization. From choosing the…
Mireille TessierJanuary 28, 2019
Managing information data sheet DeliverabilityEmail MarketingList management

Blacklists and Spam Reporting Services are our Friends

Today, I wanted to talk about blacklists and spam reporting services, also what you can do if you’ve been listed. First off, a lot of…
Kevin HuxhamJanuary 21, 2019
2 people discussing newsletter peeks Email marketer tipsFormsList management

Build your contact list [VIDEO]:Get people to sign up in person

Make the most of natural wait times to get people to sign up to your newsletters: (more…)
Mireille TessierDecember 10, 2018
Email marketer tipsFormsList management

Build your contact list [VIDEO]: Get people to sign up online

People don’t actively seek out email lists to join. They need to be presented with an opportunity and a reason to sign-up. Every time someone…
Mireille TessierDecember 6, 2018
ContactsList management

Merry Christmas to… what’s your name again?

I don’t know about you but, even in 2018, I still receive some of those paper Christmas cards. You know the ones that are really…
Isabel LapointeNovember 26, 2018
ContactsFormsList management

Build your contact list: Benefits of signing up [Video]

When you ask people if they want to receive newsletters from your company, their first thought will typically be “What’s in it for me?” Here…
Mireille TessierNovember 22, 2018
Email marketer tipsList management

Throwing your money away (in the mailbox…)

Today in the mailbox, (you know, the outdated thing where you get paper?) I received a leaflet from a serious bank. Offering the chance to…
Isabel LapointeNovember 19, 2018
ContactsList management

Every marketer should be obsessed with segmentation. Here’s why.

It’s not a surprise that intelligently segmented email lists results in more opens, a higher clickthrough rate and better deliverability. Case studies shared by Econsultancy…
Chrystian GuyNovember 30, 2016
Email marketer tipsList management

Why you should all be retargeting to your subscribers

It’s a match made in performance marketing heaven: upload your email subscriber list to your ad network and show highly targeted display ads while your…
Chrystian GuyJuly 7, 2016
ContactsEmail marketer tipsList management

Be social: Using Twitter to Build Your Contact List

It’s not easy to create and maintain relationships in 140 characters or less. Don’t get us wrong: we love Twitter (don’t hesitate to say Hi…
Mireille TessierSeptember 17, 2014
DeliverabilityList management

Getting in trouble due to Emily’s bad reputation

I had a hard time last Friday. In fact, it all started before, when my friend Emily sent me one among many other emails. I’m…
Isabel LapointeSeptember 12, 2014
ContactsList management

Be social: Using Facebook to Build Your Contact List

With 1.3 Billion (yes, that’s a ‘B’) active users, your local business should have a Business page on Facebook. The page should mention your business’…
Mireille TessierAugust 27, 2014
ContactsEmail marketer tipsList management

Building your contact list: Make a great first impression

The emails you send make a statement about you and your company. So what’s the impression you want your emails to make? (more…)
Mireille TessierAugust 13, 2014
Industry newsLaws and regulationsList management

CASL: Examples of Express and Implied Consent

Permission, and how it’s defined, is the big difference between CAN-SPAM and the Canadian Anti-Spam Legislation (CASL). CAN-SPAM allows you to purchase a mailing list…
Mireille TessierJune 2, 2014
Industry newsLaws and regulationsList management

CASL: At-a-Glance: CASL vs CAN-SPAM

Wondering what the difference is between the new Canadian Legislation and the existing American CAN-SPAM act of 2003? (more…)
Mireille TessierMay 28, 2014
Laws and regulationsList management

CASL: Does CASL apply to my business?

Do you know if the new Canadian Anti-Spam law applies to your business? (more…)
Mireille TessierMay 20, 2014
Laws and regulationsList management

CASL: Now Featured in Canadian Inboxes Near You

The Canadian Anti-Spam legislation came into effect on July 1st 2014. Even if you aren’t in Canada, the law affects your business if you have…
Mireille TessierMay 16, 2014
DeliverabilityIndustry newsList management

News: Gmail’s unsubscribe button and Feedback loop

Google’s been very busy, email-wise. Tabs, Image caching and, disclosed in San Francisco last week, two new features: a button that allows people to ‘Unsubscribe’…
Mireille TessierFebruary 28, 2014
DeliverabilityList management

Open Rates: Who’s it from?

There’s a lot of great articles and infographics about testing different variables for your email marketing campaigns - most pervasive are time and day of…
Mireille TessierFebruary 24, 2014
DeliverabilityLaws and regulationsList management

CASL coming into force: July 1st 2014

The Canadian Minister of Industry the Honourable James Moore recently announced Canada’s Anti-SPAM Law (CASL) will come into force on July 1st, 2014. The moment…
Kevin HuxhamDecember 17, 2013
ContactsList management

Contacts: Ask less. Get more.

I doubt very many of you jumped for joy the last time the Census bureau asked for an update. Of course, good citizen that you…
Mireille TessierNovember 4, 2013
DeliverabilityList management

Communication: it’s about what isn’t being said

The best communicators have something remarkable in common: an innate ability to  understand their audience. Listening to your customers is the first step; and your…
Mireille TessierFebruary 6, 2013
DeliverabilityIndustry newsLaws and regulationsList management

Why do I need permission from contacts to add them to my list?

Permission to send emails to the contacts on your list is extremely important. Without ensuring you have the proper permission from your contacts to send…
Cakemail SupportJuly 13, 2012
DeliverabilityLaws and regulationsList management

What is a spam trap?

Spam traps are email addresses that may or may not exist and are used to judge your sender reputation. The term “trap” refers to how…
Cakemail SupportJune 26, 2012
Cakemail newsDeliverabilityEmail MarketingList management

New to CakeMail – Engagement!

Spammers are forever trying to find different ways to abuse the system and ISPs are forever trying to figure out new creative ways of stopping…
Kevin HuxhamNovember 30, 2011
DeliverabilityEmail marketer tipsList management

Reconfirming your lists

Do you have a list that's so old it is literally collecting dust (so old = older than 6 months)? You know...the one you've been…
Cakemail SupportMarch 8, 2011
ContactsEmail marketer tipsList management

Growing Your Contact List for the Holidays (Part 2) – What To Do

As we mentioned last week in Part 1 of this series, this is a very busy time of year for sending email and a lot…
Kevin HuxhamNovember 15, 2010
ContactsDeliverabilityEmail marketer tipsList management

Growing Your Contact List for the Holidays – What Not to Do

This time of year is very tempting for marketers looking to grow their list fast in time for those Holiday promotions. The C-class executives are…
Kevin HuxhamNovember 12, 2010
DeliverabilityEmail marketer tipsList management

Engagement – Now More Important Than Ever!

Gmail has just announced that it’s rolling out a new “priority inbox” feature that adds new filtering features to your inbox - highlighting emails into…
Kevin HuxhamSeptember 1, 2010
ContactsEmail MarketingList management

Segment Lists to Interest and Reach Your Readers

Numbers can be cruel, as shown in the research conducted in 2007 by MarketingSherpa. They found that among users who clicked the “Spam” button, 41%…
Isabel LapointeMarch 3, 2009
DeliverabilityEmail marketer tipsList management

Deliverability FAQ, Whitelisting 101 and more

Our email delivery expert, Kevin Huxham, Director of Deliverability recently updated our Deliverability section. There you will find more information and precious resources on this…
Isabel LapointeOctober 14, 2008
DeliverabilityEmail marketer tipsList management

What’s in Permission?

In the expression, “permission email marketing”, the key word is “permission”. In this case, the definition of the word permission means that the owner of…
Francois LaneSeptember 22, 2008
Industry newsLaws and regulationsList management

“Do not Call” … Email me instead!

In Canada, September 30 is the deadline set by the CRTC to implement The National Do Not Call List (DNCL). This is already in place…
Isabel LapointeSeptember 8, 2008
DeliverabilityEmail marketer tipsList management

Email is a Two-Sided Game

We have all received email where this absurd line appears: Please do not reply to this email, bla, bla, bla… Surely a VALID reply address,…
Isabel LapointeJuly 23, 2008
DeliverabilityList management

Tickle… or Drop Your Inactive Users

Isabel LapointeJuly 17, 2008
Email marketer tipsList managementTemplates

Before you press the SEND button

Isabel LapointeJune 23, 2008

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