Cakemail blogCakemail blogCakemail blog
  • Resellers
  • Help
  • Blog
  • Sign in
  • Product
    • Email Builder
    • Campaigns
    • Contacts
    • Email Templates
    • Forms
    • Reports
    • Behind-the-scenes
    • Plug-ins
    • Reseller Admin
    • API
    • Multilingual
  • Best practices
    • Email Marketing
    • Deliverability
  • Cakemail tips
    • Email marketer tips
    • Reseller Tips
    • Developer tips
  • News
    • Cakemail news
    • Product release
    • Industry news
    • Interviews
Browse categories
  • Product
    • Email Builder
    • Campaigns
    • Contacts
    • Email Templates
    • Forms
    • Reports
    • Behind-the-scenes
    • Plug-ins
    • Reseller Admin
    • API
    • Multilingual
  • Best practices
    • Email Marketing
    • Deliverability
  • Cakemail tips
    • Email marketer tips
    • Reseller Tips
    • Developer tips
  • News
    • Cakemail news
    • Product release
    • Industry news
    • Interviews
Category

Best practices

Best practicesEmail marketer tips

Subject Lines Do’s and Don’ts

Subject line is a key to interaction with your subscribers. Here are a few ideas to master the art and grow your opening rates! The…
Yanna-Torry AsprakiNovember 15, 2018
Best practicesEmail Marketing

Isn’t all email “Email Marketing” ?[Infographic]

It's a question we often hear: Isn't any email you write to promote your business a de facto "marketing" email? Why use a specialized service…
Mireille TessierNovember 8, 2018
Black Friday Scrabble Letters Best practicesEmail Marketing

15+ easy to set up email triggers for Black Friday

As Black Friday approaches, preparations for this important day of discounts are intensifying. Merchants set up their best promotions, and buyers refine their shopping lists.…
Alex DeCivitaNovember 7, 2018
Best practicesDeliverability

How Technology and Compliance with Laws can impact Email Deliverability

Technology Emails are sent using an MTA (Mail Transfer Agent), which is essentially a piece of software that connects one computer to another to send…
Kevin HuxhamNovember 5, 2018
Best practicesDeliverability

How Engagement and Content can impact Email Deliverability

Engagement OK, now that we’ve covered the easy part… here’s where it gets interesting. Making sure your recipients open and read your emails! ISPs measure…
Kevin HuxhamNovember 2, 2018
Best practicesDeliverability

How Reputation and Authentication can impact Email Deliverability

Reputation Getting your email marketing messages to your audience relies heavily on your reputation. Your delivery is determined by the reputation you have acquired by…
Kevin HuxhamNovember 1, 2018
Best practicesDeliverability

How Spam Traps and Blacklistings can impact Email Deliverability

Spam Traps Spam traps are email addresses used to catch spam. They do not signup to receive email voluntarily and if they wind up on…
Kevin HuxhamOctober 22, 2018
Best practicesDeliverability

How Complaints and Bounces can impact Email Deliverability

Black Friday is among the biggest shopping days of the year… but we unfortunately refer to it as Blacklist Friday because that is usually what…
Kevin HuxhamOctober 18, 2018
DeliverabilityIndustry news

Apple updates DMARC – Warning for senders

Apple announced last month they are switching their DMARC policy from “p=none” to a “p=quarantine” on the following domains: mac.com me.com icloud.com What does this…
Kevin HuxhamAugust 20, 2018
GDPR Website Cakemail newsIndustry newsLaws and regulations

Understanding the GDPR and how Cakemail will help you comply

By now you might have heard snippets of news about the EU’s new data protection and privacy law. The General Data Protection Regulation (GDPR), which…
Cakemail SupportMay 22, 2018
DeliverabilityIndustry news

Important Anti-Spam Law Update – Your Checklist

CASL Checklist because the Law still applies Canada’s Minister of Innovation, Science and Economic Development, the Honourable Navdeep Bains announced last week that the Private…
Kevin HuxhamJune 12, 2017
DeliverabilityEmail Marketing

Why a WordPress plugin is not an email marketing tool

It’s so tempting. Your website is on WordPress, and you want to start a newsletter to build your audience or customer base. Using just a…
Chrystian GuyJanuary 12, 2017
Email marketer tipsTemplates

Email creative we ♥, January edition

We’re feeling optimistic. The end of 2016 seduced us with a growing number of very attractive marketing emails. We’re seeing HTML emails with well-written copy and…
Chrystian GuyJanuary 4, 2017
ContactsList management

Every marketer should be obsessed with segmentation. Here’s why.

It’s not a surprise that intelligently segmented email lists results in more opens, a higher clickthrough rate and better deliverability. Case studies shared by Econsultancy…
Chrystian GuyNovember 30, 2016
Email marketer tipsTemplates

Email creative we ♥, holiday edition

With the increased number of emails hitting our inbox this season, we figure it’s high time time to share some holiday season and sale newsletters…
Chrystian GuyNovember 16, 2016
Email marketer tipsEmail Marketing

Three free (and essential) Google tools for digital marketers

The more you know and understand about your market and what motivates your audience, the better equipped you are to develop content and campaigns that get…
Chrystian GuyOctober 19, 2016
Email marketer tipsTemplates

Email creative we ♥, August edition

Welcome to the next in our monthly series featuring email creative that makes us tingle all over. This month we’re featuring emails that (more or…
Chrystian GuyAugust 23, 2016
Templates

Four ways to improve your newsletter clickthrough rate

With timelines and approvals needed for every marketing email that goes out, it’s sometimes challenging to take a step back to devise ways to generate new growth.…
Chrystian GuyAugust 17, 2016
Email marketer tipsTemplates

How small changes can have a big impact on your open rate

When you’re looking at the big picture — email campaign metrics, month over month — sometimes it can be challenging to think about how little-picture…
Chrystian GuyAugust 11, 2016
DeliverabilityEmail Marketing

Sending from a Gmail or Microsoft address? Read this.

In just a few short months, both Gmail and Microsoft will implement a policy change requiring every email sent by one of their email addresses…
Mireille TessierJuly 28, 2016
Email Marketing

Why Personas are essential to everything you do

Regardless of what your business does, whether you license tax software, or sell unicorn T-shirts online, stop for a minute to think about the different…
Chrystian GuyJuly 20, 2016
Email marketer tipsTemplates

Email content we ♥

Welcome to our first monthly roundup of beautiful email content, where we share some of the industry’s best work, and explain why we love it…
Chrystian GuyJuly 8, 2016
Email marketer tipsList management

Why you should all be retargeting to your subscribers

It’s a match made in performance marketing heaven: upload your email subscriber list to your ad network and show highly targeted display ads while your…
Chrystian GuyJuly 7, 2016
Email MarketingIndustry news

Email marketing by the numbers

As a marketer, you already know: email marketing is hotter than ever. Study after study shows that consumers still rely on email, they’re just using…
Chrystian GuyJune 23, 2016
DeliverabilityEmail MarketingIndustry news

Blacklist Friday

In 2011, Kevin Huxham, CakeMail's very own DoD (Director of Deliverability), wrote this article highlighting best practices for the Holidays.  We've updated the article -…
Kevin HuxhamNovember 25, 2015
DeliverabilityEmail Marketing

CakeMail EXCLUSIVE: sales@ Secrets Uncovered

One of my previous jobs had a very cool unofficial benefit: shared corporate emails addresses aka role accounts. Many businesses have them: a group of…
Isabel LapointeFebruary 23, 2015
Email MarketingReports

Do you measure up?

My typical day starts by having a look at my Facebook feed. I’ll quickly get a summary of the number of miles that Marie-Julie, Alex…
Isabel LapointeFebruary 9, 2015
CampaignsDeliverabilityEmail TemplatesTemplates

Why would you send a billboard by email?

Today, I slammed on the brakes. I almost hit the car in front of me. I was trying to read a new billboard on my…
Isabel LapointeNovember 6, 2014
Email MarketingIndustry news

Guide: Small Business Saturday

If you haven’t already, consider participating this year in Small Business Saturday to kick the Holiday season off to a good start. You can even…
Mireille TessierNovember 5, 2014
ContactsEmail marketer tipsList management

Be social: Using Twitter to Build Your Contact List

It’s not easy to create and maintain relationships in 140 characters or less. Don’t get us wrong: we love Twitter (don’t hesitate to say Hi…
Mireille TessierSeptember 17, 2014
Email marketer tipsEmail Marketing

Quick Guide: Newsletters for Tech Startups [INFOGRAPHIC]

Getting in touch with people via their inbox helps you start conversations and build relationships. It’s a great way to get the ball rolling on…
Mireille TessierSeptember 15, 2014
DeliverabilityList management

Getting in trouble due to Emily’s bad reputation

I had a hard time last Friday. In fact, it all started before, when my friend Emily sent me one among many other emails. I’m…
Isabel LapointeSeptember 12, 2014
ContactsList management

Be social: Using Facebook to Build Your Contact List

With 1.3 Billion (yes, that’s a ‘B’) active users, your local business should have a Business page on Facebook. The page should mention your business’…
Mireille TessierAugust 27, 2014
ContactsEmail marketer tipsList management

Building your contact list: Make a great first impression

The emails you send make a statement about you and your company. So what’s the impression you want your emails to make? (more…)
Mireille TessierAugust 13, 2014
Industry newsLaws and regulationsList management

CASL: Examples of Express and Implied Consent

Permission, and how it’s defined, is the big difference between CAN-SPAM and the Canadian Anti-Spam Legislation (CASL). CAN-SPAM allows you to purchase a mailing list…
Mireille TessierJune 2, 2014
Industry newsLaws and regulationsList management

CASL: At-a-Glance: CASL vs CAN-SPAM

Wondering what the difference is between the new Canadian Legislation and the existing American CAN-SPAM act of 2003? (more…)
Mireille TessierMay 28, 2014
Laws and regulationsList management

CASL: Does CASL apply to my business?

Do you know if the new Canadian Anti-Spam law applies to your business? (more…)
Mireille TessierMay 20, 2014
Laws and regulationsList management

CASL: Now Featured in Canadian Inboxes Near You

The Canadian Anti-Spam legislation came into effect on July 1st 2014. Even if you aren’t in Canada, the law affects your business if you have…
Mireille TessierMay 16, 2014
Email Marketing

10 must-read emails to kickstart your email marketing

Have you ever wondered how you can get more people to sign up? Or needed a quick boost of inspiration for your next campaign? Maybe…
Mireille TessierApril 7, 2014
Email marketer tipsEmail MarketingTemplates

Tools: Give your pics some love:7 image editors anyone can use

Email marketing lets you have awesome images and pictures peppered in your campaigns for added interest and to reinforce the point you’re trying to make.…
Mireille TessierMarch 21, 2014
DeliverabilityIndustry newsList management

News: Gmail’s unsubscribe button and Feedback loop

Google’s been very busy, email-wise. Tabs, Image caching and, disclosed in San Francisco last week, two new features: a button that allows people to ‘Unsubscribe’…
Mireille TessierFebruary 28, 2014
DeliverabilityList management

Open Rates: Who’s it from?

There’s a lot of great articles and infographics about testing different variables for your email marketing campaigns - most pervasive are time and day of…
Mireille TessierFebruary 24, 2014
DeliverabilityEmail Marketing

Deliverability Quiz 2013: And the winner is…

We’re thrilled to announce the winner of the Email Deliverability Quiz 2013! Vocalist and guitarist Marie-Ève Mallet from the Ottawa-based band Silvergun and Spleen was…
Cakemail SupportDecember 20, 2013
DeliverabilityLaws and regulationsList management

CASL coming into force: July 1st 2014

The Canadian Minister of Industry the Honourable James Moore recently announced Canada’s Anti-SPAM Law (CASL) will come into force on July 1st, 2014. The moment…
Kevin HuxhamDecember 17, 2013
DeliverabilityEmail Marketing

Impact: Gmail image caching

Gmail (Google) recently announced that they will start caching images sent to their users in an effort to increase privacy and the speed at which…
Kevin HuxhamDecember 13, 2013
DeliverabilityEmail Marketing

Answers to the Email Deliverability Quiz 2013

Edit on 2013/12/12: We've closed the contest - thanks to everyone who participated. The winner, chosen from our pool of 10 top scorers, will be…
Kevin HuxhamDecember 3, 2013
DeliverabilityEmail Marketing

Deliverability Quiz 2013 Now Open

It’s that time of year again and we at CakeMail are here to make your Christmas shopping list a little bit lighter. Take our Deliverability…
Kevin HuxhamDecember 3, 2013
ContactsList management

Contacts: Ask less. Get more.

I doubt very many of you jumped for joy the last time the Census bureau asked for an update. Of course, good citizen that you…
Mireille TessierNovember 4, 2013
Email marketer tipsTemplates

Plain text emails in this day and age

Everyone hates seeing their inbox flooded by emails that feel like they were “blasted” off to a mailing list, willy-nilly. (more…)
Mireille TessierAugust 15, 2013
DeliverabilityEmail MarketingIndustry news

Tabs: Gmail’s new Inbox

I’ve been reading a lot about the New Inbox and how it’s going to cause the  demise of email marketing as we know it - or, at the very…
Mireille TessierJuly 25, 2013
Previous 1 2 3 4 Next

Archives

  • April 2021
  • March 2021
  • February 2021
  • July 2020
  • April 2020
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • August 2018
  • May 2018
  • November 2017
  • June 2017
  • March 2017
  • API
  • Email Templates
  • Careers
  • Privacy policy
  • Terms of use
  • Anti-spam
  • Français (Canada)
  • Français

  • Resellers
  • Help
  • Blog
  • Sign in