It's a question we often hear: Isn't any email you write to promote your business a de facto "marketing" email? Why use a specialized service…
Mireille TessierNovember 8, 2018
Technology Emails are sent using an MTA (Mail Transfer Agent), which is essentially a piece of software that connects one computer to another to send…
Kevin HuxhamNovember 5, 2018
Engagement OK, now that we’ve covered the easy part… here’s where it gets interesting. Making sure your recipients open and read your emails! ISPs measure…
Kevin HuxhamNovember 2, 2018
Reputation Getting your email marketing messages to your audience relies heavily on your reputation. Your delivery is determined by the reputation you have acquired by…
Kevin HuxhamNovember 1, 2018
Spam Traps Spam traps are email addresses used to catch spam. They do not signup to receive email voluntarily and if they wind up on…
Kevin HuxhamOctober 22, 2018
Black Friday is among the biggest shopping days of the year… but we unfortunately refer to it as Blacklist Friday because that is usually what…
Kevin HuxhamOctober 18, 2018
Apple announced last month they are switching their DMARC policy from “p=none” to a “p=quarantine” on the following domains: mac.com me.com icloud.com What does this…
Kevin HuxhamAugust 20, 2018
By now you might have heard snippets of news about the EU’s new data protection and privacy law. The General Data Protection Regulation (GDPR), which…
Cakemail SupportMay 22, 2018
CASL Checklist because the Law still applies Canada’s Minister of Innovation, Science and Economic Development, the Honourable Navdeep Bains announced last week that the Private…
Kevin HuxhamJune 12, 2017
It’s so tempting. Your website is on WordPress, and you want to start a newsletter to build your audience or customer base. Using just a…
Chrystian GuyJanuary 12, 2017
We’re feeling optimistic. The end of 2016 seduced us with a growing number of very attractive marketing emails. We’re seeing HTML emails with well-written copy and…
Chrystian GuyJanuary 4, 2017
It’s not a surprise that intelligently segmented email lists results in more opens, a higher clickthrough rate and better deliverability. Case studies shared by Econsultancy…
Chrystian GuyNovember 30, 2016
With the increased number of emails hitting our inbox this season, we figure it’s high time time to share some holiday season and sale newsletters…
Chrystian GuyNovember 16, 2016
The more you know and understand about your market and what motivates your audience, the better equipped you are to develop content and campaigns that get…
Chrystian GuyOctober 19, 2016
Welcome to the next in our monthly series featuring email creative that makes us tingle all over. This month we’re featuring emails that (more or…
Chrystian GuyAugust 23, 2016
With timelines and approvals needed for every marketing email that goes out, it’s sometimes challenging to take a step back to devise ways to generate new growth.…
Chrystian GuyAugust 17, 2016
When you’re looking at the big picture — email campaign metrics, month over month — sometimes it can be challenging to think about how little-picture…
Chrystian GuyAugust 11, 2016
In just a few short months, both Gmail and Microsoft will implement a policy change requiring every email sent by one of their email addresses…
Mireille TessierJuly 28, 2016
Regardless of what your business does, whether you license tax software, or sell unicorn T-shirts online, stop for a minute to think about the different…
Chrystian GuyJuly 20, 2016
Welcome to our first monthly roundup of beautiful email content, where we share some of the industry’s best work, and explain why we love it…
Chrystian GuyJuly 8, 2016
It’s a match made in performance marketing heaven: upload your email subscriber list to your ad network and show highly targeted display ads while your…
Chrystian GuyJuly 7, 2016
As a marketer, you already know: email marketing is hotter than ever. Study after study shows that consumers still rely on email, they’re just using…
Chrystian GuyJune 23, 2016
In 2011, Kevin Huxham, CakeMail's very own DoD (Director of Deliverability), wrote this article highlighting best practices for the Holidays. We've updated the article -…
Kevin HuxhamNovember 25, 2015
One of my previous jobs had a very cool unofficial benefit: shared corporate emails addresses aka role accounts. Many businesses have them: a group of…
Isabel LapointeFebruary 23, 2015
My typical day starts by having a look at my Facebook feed. I’ll quickly get a summary of the number of miles that Marie-Julie, Alex…
Isabel LapointeFebruary 9, 2015
Today, I slammed on the brakes. I almost hit the car in front of me. I was trying to read a new billboard on my…
Isabel LapointeNovember 6, 2014
If you haven’t already, consider participating this year in Small Business Saturday to kick the Holiday season off to a good start. You can even…
Mireille TessierNovember 5, 2014
It’s not easy to create and maintain relationships in 140 characters or less. Don’t get us wrong: we love Twitter (don’t hesitate to say Hi…
Mireille TessierSeptember 17, 2014
Getting in touch with people via their inbox helps you start conversations and build relationships. It’s a great way to get the ball rolling on…
Mireille TessierSeptember 15, 2014
I had a hard time last Friday. In fact, it all started before, when my friend Emily sent me one among many other emails. I’m…
Isabel LapointeSeptember 12, 2014
With 1.3 Billion (yes, that’s a ‘B’) active users, your local business should have a Business page on Facebook. The page should mention your business’…
Mireille TessierAugust 27, 2014
The emails you send make a statement about you and your company. So what’s the impression you want your emails to make? (more…)
Mireille TessierAugust 13, 2014
Permission, and how it’s defined, is the big difference between CAN-SPAM and the Canadian Anti-Spam Legislation (CASL). CAN-SPAM allows you to purchase a mailing list…
Mireille TessierJune 2, 2014
Wondering what the difference is between the new Canadian Legislation and the existing American CAN-SPAM act of 2003? (more…)
Mireille TessierMay 28, 2014
Do you know if the new Canadian Anti-Spam law applies to your business? (more…)
Mireille TessierMay 20, 2014
The Canadian Anti-Spam legislation came into effect on July 1st 2014. Even if you aren’t in Canada, the law affects your business if you have…
Mireille TessierMay 16, 2014
Have you ever wondered how you can get more people to sign up? Or needed a quick boost of inspiration for your next campaign? Maybe…
Mireille TessierApril 7, 2014
Email marketing lets you have awesome images and pictures peppered in your campaigns for added interest and to reinforce the point you’re trying to make.…
Mireille TessierMarch 21, 2014
Google’s been very busy, email-wise. Tabs, Image caching and, disclosed in San Francisco last week, two new features: a button that allows people to ‘Unsubscribe’…
Mireille TessierFebruary 28, 2014
There’s a lot of great articles and infographics about testing different variables for your email marketing campaigns - most pervasive are time and day of…
Mireille TessierFebruary 24, 2014
We’re thrilled to announce the winner of the Email Deliverability Quiz 2013! Vocalist and guitarist Marie-Ève Mallet from the Ottawa-based band Silvergun and Spleen was…
Cakemail SupportDecember 20, 2013
The Canadian Minister of Industry the Honourable James Moore recently announced Canada’s Anti-SPAM Law (CASL) will come into force on July 1st, 2014. The moment…
Kevin HuxhamDecember 17, 2013
Gmail (Google) recently announced that they will start caching images sent to their users in an effort to increase privacy and the speed at which…
Kevin HuxhamDecember 13, 2013
Edit on 2013/12/12: We've closed the contest - thanks to everyone who participated. The winner, chosen from our pool of 10 top scorers, will be…
Kevin HuxhamDecember 3, 2013
It’s that time of year again and we at CakeMail are here to make your Christmas shopping list a little bit lighter. Take our Deliverability…
Kevin HuxhamDecember 3, 2013
I doubt very many of you jumped for joy the last time the Census bureau asked for an update. Of course, good citizen that you…
Mireille TessierNovember 4, 2013
Everyone hates seeing their inbox flooded by emails that feel like they were “blasted” off to a mailing list, willy-nilly. (more…)
Mireille TessierAugust 15, 2013
I’ve been reading a lot about the New Inbox and how it’s going to cause the demise of email marketing as we know it - or, at the very…
Mireille TessierJuly 25, 2013
Infographics, studies and censuses show that mobile is growing. And in email, it’s becoming crucial. In that mindset, we must start optimizing email marketing for smaller…
Jonathan AngelicchioMay 8, 2013