Are you ready for the new Canadian Anti-Spam Legislation, coming up on July 1st? (more…)
Mireille TessierJune 11, 2014
Wondering what the difference is between the new Canadian Legislation and the existing American CAN-SPAM act of 2003? (more…)
Mireille TessierMay 28, 2014
Do you know if the new Canadian Anti-Spam law applies to your business? (more…)
Mireille TessierMay 20, 2014
The Canadian Anti-Spam legislation came into effect on July 1st 2014. Even if you aren’t in Canada, the law affects your business if you have…
Mireille TessierMay 16, 2014
As the weather (finally!) warms up, it’s time for a spring cleaning. Of the digital kind. Clean the list If you haven’t contacted your list…
Mireille TessierMay 12, 2014
Hosting an event, whether it’s a trade show, a party or a wedding, involves a lot of attention to detail and organization. From choosing the…
Mireille TessierApril 28, 2014
Following established best practices will ensure your emails get to your customers’ inboxes… and it’ll avoid high fines associated with noncompliance. By maintaining lively dialogue…
Mireille TessierApril 22, 2014
Have you ever wondered how you can get more people to sign up? Or needed a quick boost of inspiration for your next campaign? Maybe…
Mireille TessierApril 7, 2014
Email marketing lets you have awesome images and pictures peppered in your campaigns for added interest and to reinforce the point you’re trying to make.…
Mireille TessierMarch 21, 2014
Good food and friends, and a place where they meet, is certain to get tongues wagging. Email is a great way to let people in…
Mireille TessierMarch 4, 2014
Google’s been very busy, email-wise. Tabs, Image caching and, disclosed in San Francisco last week, two new features: a button that allows people to ‘Unsubscribe’…
Mireille TessierFebruary 28, 2014
There’s a lot of great articles and infographics about testing different variables for your email marketing campaigns - most pervasive are time and day of…
Mireille TessierFebruary 24, 2014
We’re thrilled to announce the winner of the Email Deliverability Quiz 2013! Vocalist and guitarist Marie-Ève Mallet from the Ottawa-based band Silvergun and Spleen was…
Cakemail SupportDecember 20, 2013
The Canadian Minister of Industry the Honourable James Moore recently announced Canada’s Anti-SPAM Law (CASL) will come into force on July 1st, 2014. The moment…
Kevin HuxhamDecember 17, 2013
Gmail (Google) recently announced that they will start caching images sent to their users in an effort to increase privacy and the speed at which…
Kevin HuxhamDecember 13, 2013
Edit on 2013/12/12: We've closed the contest - thanks to everyone who participated. The winner, chosen from our pool of 10 top scorers, will be…
Kevin HuxhamDecember 3, 2013
It’s that time of year again and we at CakeMail are here to make your Christmas shopping list a little bit lighter. Take our Deliverability…
Kevin HuxhamDecember 3, 2013
Small things can make a big difference. Here are a few tips that are quick and painless to implement: (more…)
Mireille TessierDecember 2, 2013
I doubt very many of you jumped for joy the last time the Census bureau asked for an update. Of course, good citizen that you…
Mireille TessierNovember 4, 2013
Everyone hates seeing their inbox flooded by emails that feel like they were “blasted” off to a mailing list, willy-nilly. (more…)
Mireille TessierAugust 15, 2013
It's one of the most frequently asked questions we get - and with good reason. After all, your contacts are the people who want to…
Mireille TessierJuly 25, 2013
I’ve been reading a lot about the New Inbox and how it’s going to cause the demise of email marketing as we know it - or, at the very…
Mireille TessierJuly 25, 2013
Infographics, studies and censuses show that mobile is growing. And in email, it’s becoming crucial. In that mindset, we must start optimizing email marketing for smaller…
Jonathan AngelicchioMay 8, 2013
Is it ok to change my from address? I get this question from time to time and it’s a good one. I’m always happy to…
Kevin HuxhamApril 2, 2013
The best communicators have something remarkable in common: an innate ability to understand their audience. Listening to your customers is the first step; and your…
Mireille TessierFebruary 6, 2013
Tags for Mailing Addresses Make CASL Compliance Easier In August, we discussed why you need to include a mailing address in your emails. The latest…
Mireille TessierDecember 14, 2012
The CRTC recently published two information bulletins to help businesses better understand Bill C-28, Canada's anti-spam legislation. Are you in the US? Yes this applies…
Kevin HuxhamNovember 15, 2012
In order to meet the requirements of anti-spam legislation and our own anti-spam policy, you must include a physical/street address as part of your email content. This address is…
Cakemail SupportAugust 28, 2012
Why are spam complaints so important? Complaints that we receive through our FBLs (feedback loops) show up as "Spam" in our product. While they may…
Kevin HuxhamAugust 6, 2012
Permission to send emails to the contacts on your list is extremely important. Without ensuring you have the proper permission from your contacts to send…
Cakemail SupportJuly 13, 2012
Spam traps are email addresses that may or may not exist and are used to judge your sender reputation. The term “trap” refers to how…
Cakemail SupportJune 26, 2012
I've received some feedback from clients having issues rendering images on smartphones. With the sale of smartphones going up and more and more people receiving…
Cakemail SupportJune 12, 2012
There are two things you can do to improve click-through rates: Keep your readers engaged. Write compelling, engaging content that your clients are happy to receive…
Cakemail SupportMay 30, 2012
It's always important to remember that creating an email template, whether you're coding it or designing it, is not like coding a website - different…
Cakemail SupportApril 24, 2012
If there is one rule of thumb when it comes to coding HTML email, it is to remember that coding an email is not like…
Cakemail SupportApril 3, 2012
Canada’s Bill C-28 (also knows as CASL) is moving forward with last week’s release of the Canadian Radio-television and Telecommunications Commission’s final set of regulations…
Kevin HuxhamMarch 20, 2012
Last week I was at Confoo to present my talk, jQuery Spagetthi. This talk was a collection of best practices with jQuery, since it was…
Cedric DugasMarch 7, 2012
Tweaking an HTML email's design can be tricky and you may find out that your design is not consistent across all email clients. Here are some tricks…
Cakemail SupportFebruary 6, 2012
In compliance with Canada's New Anti-Spam Law (Bill C-28), The CAN SPAM ACT of 2003 and CakeMail's existing Anti Spam Policy all senders using our…
Kevin HuxhamDecember 13, 2011
Six approaches for future-proof email marketing Once again, Mark Brownlow makes a good interesting piece on the best things to focus on while creating email…
Isabel LapointeDecember 7, 2011
Spammers are forever trying to find different ways to abuse the system and ISPs are forever trying to figure out new creative ways of stopping…
Kevin HuxhamNovember 30, 2011
Mobile Is Less Forgiving than Desktop Many guidelines are similar for mobile and desktop design, but their mobile interpretation is much more unforgiving. Read this…
Isabel LapointeNovember 10, 2011
MainSleaze Recently launched, MainSleaze is exactly the kind of place where you don't want to appear, and where we don't want to have our name…
Isabel LapointeOctober 25, 2011
Learning from last year Return Path specialists suggest that you look thoroughly at your last Holiday Season results before you start planning this year's campaigns…
Isabel LapointeOctober 19, 2011
Hotmail's new functionalities can affect your deliverability More then ever, you have to make sure your subscribers love you! Among the features: - Hotmail is…
Isabel LapointeOctober 11, 2011
How Email Works... (and why you have bounces) An interesting "behind the scenes" look at how email travels and how MTA's communicate - and why…
Isabel LapointeOctober 4, 2011
Here are some interesting articles we’ve been sharing at CakeMail lately. Make It a Mobile Mentality When you create a campaign, review everything you do…
Isabel LapointeSeptember 14, 2011
A toxic misunderstanding that could kill your response rates Email marketing is not advertising. Email is not direct mail. The problem is making sure everybody…
Isabel LapointeSeptember 7, 2011
Here are some interesting articles we’ve been sharing at CakeMail lately. How to overcome segmentation challenges and deliver targeted content Segmentation has proven its efficiency.…
Isabel LapointeAugust 30, 2011