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Category

Best practices

DeliverabilityList management

Communication: it’s about what isn’t being said

The best communicators have something remarkable in common: an innate ability to  understand their audience. Listening to your customers is the first step; and your…
Mireille TessierFebruary 6, 2013
Email MarketingIndustry news

Mailing address in emails

Tags for Mailing Addresses Make CASL Compliance Easier In August, we discussed why you need to include a mailing address in your emails.  The latest…
Mireille TessierDecember 14, 2012
DeliverabilityIndustry newsLaws and regulations

Bill C-28: an update

The CRTC recently published two information bulletins to help businesses better understand Bill C-28, Canada's anti-spam legislation. Are you in the US?  Yes this applies…
Kevin HuxhamNovember 15, 2012
DeliverabilityIndustry newsLaws and regulations

Why do I need to add a physical/address to my campaign?

In order to meet the requirements of anti-spam legislation and our own anti-spam policy, you must include a physical/street address as part of your email content. This address is…
Cakemail SupportAugust 28, 2012
DeliverabilityIndustry newsLaws and regulationsList management

Why do I need permission from contacts to add them to my list?

Permission to send emails to the contacts on your list is extremely important. Without ensuring you have the proper permission from your contacts to send…
Cakemail SupportJuly 13, 2012
DeliverabilityLaws and regulationsList management

What is a spam trap?

Spam traps are email addresses that may or may not exist and are used to judge your sender reputation. The term “trap” refers to how…
Cakemail SupportJune 26, 2012
Email MarketingIndustry news

Rendering images on smartphones

I've received some feedback from clients having issues rendering images on smartphones. With the sale of smartphones going up and more and more people receiving…
Cakemail SupportJune 12, 2012
Email MarketingProduct

How do I boost my click-through rate?

There are two things you can do to improve click-through rates: Keep your readers engaged. Write compelling, engaging content that your clients are happy to receive…
Cakemail SupportMay 30, 2012
Email MarketingIndustry news

Designing emails: the importance of template size

It's always important to remember that creating an email template, whether you're coding it or designing it, is not like coding a website - different…
Cakemail SupportApril 24, 2012
Email MarketingIndustry newsProduct

HTML Email Coding Tip: Why not background images?

If there is one rule of thumb when it comes to coding HTML email, it is to remember that coding an email is not like…
Cakemail SupportApril 3, 2012
DeliverabilityEmail MarketingIndustry news

CRTC releases final anti-spam regulations

Canada’s Bill C-28 (also knows as CASL) is moving forward with last week’s release of the Canadian Radio-television and Telecommunications Commission’s final set of regulations…
Kevin HuxhamMarch 20, 2012
Email Marketing

jQuery Spaghetti! tips and tricks for cleaner code

Last week I was at Confoo to present my talk, jQuery Spagetthi. This talk was a collection of best practices with jQuery, since it was…
Cedric DugasMarch 7, 2012
Email BuilderEmail Marketing

How to Code HTML Emails

Tweaking an HTML email's design can be tricky and you may find out that your design is not consistent across all email clients. Here are some tricks…
Cakemail SupportFebruary 6, 2012
DeliverabilityEmail MarketingProduct

Using Unsubscribe and Physical Address Tags

In compliance with Canada's New Anti-Spam Law (Bill C-28), The CAN SPAM ACT of 2003 and CakeMail's existing Anti Spam Policy all senders using our…
Kevin HuxhamDecember 13, 2011
Email MarketingIndustry news

The Icing News: Future-proof email marketing, Best email variables to test

Six approaches for future-proof email marketing Once again, Mark Brownlow makes a good interesting piece on the best things to focus on while creating email…
Isabel LapointeDecember 7, 2011
Cakemail newsDeliverabilityEmail MarketingList management

New to CakeMail – Engagement!

Spammers are forever trying to find different ways to abuse the system and ISPs are forever trying to figure out new creative ways of stopping…
Kevin HuxhamNovember 30, 2011
Email MarketingIndustry news

The Icing News: Become a supreme being of great subject line writing, Mobile Is Less Forgiving than Desktop

Mobile Is Less Forgiving than Desktop Many guidelines are similar for mobile and desktop design, but their mobile interpretation is much more unforgiving. Read this…
Isabel LapointeNovember 10, 2011
Email MarketingIndustry news

The Icing News: New Spam Blog, List Hygiene, Search and Email, Mobile

MainSleaze Recently launched, MainSleaze is exactly the kind of place where you don't want to appear, and where we don't want to have our name…
Isabel LapointeOctober 25, 2011
Email MarketingIndustry news

The Icing News: Look at Last Year, Share Wisely, Email Marketing Urban Legends?

Learning from last year Return Path specialists suggest that you look thoroughly at your last Holiday Season results before you start planning this year's campaigns…
Isabel LapointeOctober 19, 2011
Email MarketingIndustry news

The Icing News: Email Remains ROI King, New Hotmail Functions for Newsletters

Hotmail's new functionalities can affect your deliverability More then ever, you have to make sure your subscribers love you! Among the features: - Hotmail is…
Isabel LapointeOctober 11, 2011
Email MarketingIndustry news

The Icing News: How Email Works (and why it bounces), Building List and Good Forms

How Email Works... (and why you have bounces) An interesting "behind the scenes" look at how email travels and how MTA's communicate - and why…
Isabel LapointeOctober 4, 2011
Email MarketingIndustry news

The Icing News: 10 sec. to Convince, Mobile Mentality, Marketing Psychology

Here are some interesting articles we’ve been sharing at CakeMail lately. Make It a Mobile Mentality When you create a campaign, review everything you do…
Isabel LapointeSeptember 14, 2011
Email MarketingIndustry news

The Icing News: Segment to Target, Check-up on your Newsletter template

Here are some interesting articles we’ve been sharing at CakeMail lately. How to overcome segmentation challenges and deliver targeted content Segmentation has proven its efficiency.…
Isabel LapointeAugust 30, 2011
Email MarketingIndustry news

The Icing News: Electroshock Therapy for Email, Internal Email, Using Type and DX3 Canada

Here are some interesting articles we’ve been sharing at CakeMail lately. Have you trained subscribers to ignore you? We do everything to help our customers…
Isabel LapointeAugust 23, 2011
ContactsEmail MarketingForms

Set Up Your Opt-In Emails

A Subscription Confirmation Email is a major component of good list-building practices, and the second step for those subscribing to a confirmed (or double) opt-in list.…
Cakemail SupportAugust 22, 2011
Email MarketingIndustry news

The Icing News: Death to the ‘Noreply’, How “FREE” produced high CTR

Here are some interesting articles we've been sharing at CakeMail lately. Death to the ‘Noreply’ Mailbox Developer & software engineer Joss Crowcroft rants about the…
Isabel LapointeAugust 17, 2011
Email MarketingIndustry news

The Icing News: marketing advice from the past & how to destroy your email program

Some serious topics turned into pleasant advice in this week's icing news. Read these quotes, view the presentations & videos, and learn how to be…
Isabel LapointeAugust 10, 2011
DeliverabilityEmail Marketing

What From address should I use ??

This is a simple question with a simple answer that – surprisingly! – a lot of marketers get very wrong. The From address you use in…
Kevin HuxhamJuly 14, 2011
Email MarketingEmail Templates

Help, my email looks weird!

If you've spent any amount of time designing and coding emails to be sent with CakeMail or another similar email system, you'll know that email…
Cakemail SupportJuly 5, 2011
Deliverability

How To Avoid Complaints

Today’s post is all about tactics to help you prevent the dreaded subscriber complaint for you next campaign. We’ve included some quick tips below, but…
Cakemail SupportJune 8, 2011
Email BuilderEmail Marketing

Add Anchor Links!

In HTML email, using an anchor is similar to adding a bookmark inside your content. Adding an anchor to your content allows you to create…
Cakemail SupportMarch 28, 2011
Email MarketingReports

10 important metrics for CakeMail resellers

(And of course, these apply to other SaaS providers, too.) Being on top of your metrics is crucial for anyone running a subscription-based service .…
Francois LaneMarch 23, 2011
Email BuilderEmail MarketingEmail Templates

My Images Aren’t Showing Up. Why?

You may find sometimes that your background image isn’t showing up when you test or send your emails - but why this is the case…
Cakemail SupportMarch 14, 2011
DeliverabilityEmail marketer tipsList management

Reconfirming your lists

Do you have a list that's so old it is literally collecting dust (so old = older than 6 months)? You know...the one you've been…
Cakemail SupportMarch 8, 2011
Email MarketingIndustry news

Icing News: Call To Action Buttons Best Practice Guide, Design Tips for Mobile Email

Some great things we’ve been reading & sharing around the CakeMail office lately. Call To Action Buttons Best Practice Guide Just because you create a…
Cakemail SupportMarch 4, 2011
CampaignsEmail marketer tipsEmail Marketing

Make Your Emails Easy To Share

Use our Social Media features and make your campaigns easy for your readers to share.
Cakemail SupportFebruary 21, 2011
Email MarketingIndustry news

Icing News: QR Codes In Emails, Oopsy Hall of Fame 2.17.2011

Some great things we’ve been reading & sharing around the CakeMail office lately. Birdwatching: QR Codes In Emails Some interesting info here - though the…
Cakemail SupportFebruary 17, 2011
Developer tipsEmail Marketing

Namespacing in Memcached

Here at CakeMail we use Memcached to cache numerous amounts of data required by our application. Often we need to flush data from Memcached before…
Cakemail SupportFebruary 3, 2011
DeliverabilityIndustry newsLaws and regulations

Bill C-28 – What Every Marketer Needs to Know

It has been a little over a month since Canada’s new anti-spam received Royal Assent from His Excellency the Right Honourable David Johnston (Governor General…
Kevin HuxhamJanuary 31, 2011
Developer tipsEmail Marketing

The iframe cross-domain policy problem

If you are a front-end developer that need to use a cross-domain iframe, you know pain. You could write a nice bit of code and…
Cedric DugasJanuary 24, 2011
Email MarketingIndustry news

Icing News: Canada Passes Anti-Spam and Anti-Spyware Law 1.17.2011

Some great things we’ve been reading & sharing around the CakeMail office lately. Designing email for touch With more and more of our email-reading happening…
Cakemail SupportJanuary 17, 2011
Email Marketing

How Do You Grow Your List and Generate Great Leads?

Building a list - and in turn, generating new leads and prospects - can play a significant role in your marketing efforts. But how do…
Steve SmithJanuary 14, 2011
Email MarketingIndustry news

Icing News: The benefits of email testing 12.14.10

Some great things we’ve been reading & sharing around the CakeMail office lately. How Email Marketing Will Evolve In 2011 The Email Insider looks ahead…
Cakemail SupportDecember 14, 2010
Email MarketingIndustry news

Icing News: Black Friday & Cyber Monday Reporting 12.4.2010

With the holiday email season is in full swing, here are four great things we've been talking about that might help with your next email…
Cakemail SupportDecember 4, 2010
Email MarketingIndustry news

The Icing News: 6th Annual Email Marketing Awards, Wondering about your campaign’s ROI? 11.16.2010

Some great things we’ve been sharing & reading around the CakeMail office lately. Have you RSVPd for #CCMTL? We're getting ready for this weekend's Cupcake…
Cakemail SupportNovember 16, 2010
ContactsEmail marketer tipsList management

Growing Your Contact List for the Holidays (Part 2) – What To Do

As we mentioned last week in Part 1 of this series, this is a very busy time of year for sending email and a lot…
Kevin HuxhamNovember 15, 2010
ContactsDeliverabilityEmail marketer tipsList management

Growing Your Contact List for the Holidays – What Not to Do

This time of year is very tempting for marketers looking to grow their list fast in time for those Holiday promotions. The C-class executives are…
Kevin HuxhamNovember 12, 2010
Email MarketingIndustry news

The Icing News : The Marketers Guide To Applying FISA 11.2.10

Some great things we've been sharing & reading around the CakeMail office lately. Does Outlook 2011 (for Mac) use webkit? Though not officially confirmed, this…
Cakemail SupportNovember 2, 2010
DeliverabilityEmail marketer tipsList management

Engagement – Now More Important Than Ever!

Gmail has just announced that it’s rolling out a new “priority inbox” feature that adds new filtering features to your inbox - highlighting emails into…
Kevin HuxhamSeptember 1, 2010
Email Marketing

Discover Your Perfect Subject Line

Most CakeMail customers already know about the greatness that is Litmus - a standalone web app also available in the CakeMail add-on Marketplace that makes…
Cakemail SupportAugust 19, 2010
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