A toxic misunderstanding that could kill your response rates Email marketing is not advertising. Email is not direct mail. The problem is making sure everybody…
Isabel LapointeSeptember 7, 2011
Here are some interesting articles we’ve been sharing at CakeMail lately. Have you trained subscribers to ignore you? We do everything to help our customers…
Isabel LapointeAugust 23, 2011
A Subscription Confirmation Email is a major component of good list-building practices, and the second step for those subscribing to a confirmed (or double) opt-in list.…
Cakemail SupportAugust 22, 2011
Here are some interesting articles we've been sharing at CakeMail lately. Death to the ‘Noreply’ Mailbox Developer & software engineer Joss Crowcroft rants about the…
Isabel LapointeAugust 17, 2011
Some serious topics turned into pleasant advice in this week's icing news. Read these quotes, view the presentations & videos, and learn how to be…
Isabel LapointeAugust 10, 2011
This is a simple question with a simple answer that – surprisingly! – a lot of marketers get very wrong. The From address you use in…
Kevin HuxhamJuly 14, 2011
If you've spent any amount of time designing and coding emails to be sent with CakeMail or another similar email system, you'll know that email…
Cakemail SupportJuly 5, 2011
Today’s post is all about tactics to help you prevent the dreaded subscriber complaint for you next campaign. We’ve included some quick tips below, but…
Cakemail SupportJune 8, 2011
What is a Role Account? Role accounts (admin@, support@, sales@) are email addresses that are not associated with a particular person, but rather with a…
Cakemail SupportMay 30, 2011
In the spirit of the Easter long weekend...and since many of you won't read this until Tuesday morning, here is the continuation of Monday’s entry…
Kevin HuxhamApril 21, 2011
Technology Emails are sent using an MTA (Mail Transfer Agent), which is essentially a piece of software that connects one computer to another to send email.…
Kevin HuxhamApril 18, 2011
In HTML email, using an anchor is similar to adding a bookmark inside your content. Adding an anchor to your content allows you to create…
Cakemail SupportMarch 28, 2011
(And of course, these apply to other SaaS providers, too.) Being on top of your metrics is crucial for anyone running a subscription-based service .…
Francois LaneMarch 23, 2011
You may find sometimes that your background image isn’t showing up when you test or send your emails - but why this is the case…
Cakemail SupportMarch 14, 2011
Do you have a list that's so old it is literally collecting dust (so old = older than 6 months)? You know...the one you've been…
Cakemail SupportMarch 8, 2011
Some great things we’ve been reading & sharing around the CakeMail office lately. Call To Action Buttons Best Practice Guide Just because you create a…
Cakemail SupportMarch 4, 2011
Use our Social Media features and make your campaigns easy for your readers to share.
Cakemail SupportFebruary 21, 2011
Some great things we’ve been reading & sharing around the CakeMail office lately. Birdwatching: QR Codes In Emails Some interesting info here - though the…
Cakemail SupportFebruary 17, 2011
Here at CakeMail we use Memcached to cache numerous amounts of data required by our application. Often we need to flush data from Memcached before…
Cakemail SupportFebruary 3, 2011
It has been a little over a month since Canada’s new anti-spam received Royal Assent from His Excellency the Right Honourable David Johnston (Governor General…
Kevin HuxhamJanuary 31, 2011
If you are a front-end developer that need to use a cross-domain iframe, you know pain. You could write a nice bit of code and…
Cedric DugasJanuary 24, 2011
Some great things we’ve been reading & sharing around the CakeMail office lately. Designing email for touch With more and more of our email-reading happening…
Cakemail SupportJanuary 17, 2011
Building a list - and in turn, generating new leads and prospects - can play a significant role in your marketing efforts. But how do…
Steve SmithJanuary 14, 2011
Some great things we’ve been reading & sharing around the CakeMail office lately. How Email Marketing Will Evolve In 2011 The Email Insider looks ahead…
Cakemail SupportDecember 14, 2010
You've worked hard to create beautiful campaigns for this holiday season - now how do you make sure they get delivered? Having a list of…
Cakemail SupportDecember 7, 2010
With the holiday email season is in full swing, here are four great things we've been talking about that might help with your next email…
Cakemail SupportDecember 4, 2010
We've alluded to it a few times over the past few weeks, and we're excited to share the news that we've just released a new…
Kevin HuxhamNovember 24, 2010
Some great things we’ve been sharing & reading around the CakeMail office lately. Have you RSVPd for #CCMTL? We're getting ready for this weekend's Cupcake…
Cakemail SupportNovember 16, 2010
As we mentioned last week in Part 1 of this series, this is a very busy time of year for sending email and a lot…
Kevin HuxhamNovember 15, 2010
This time of year is very tempting for marketers looking to grow their list fast in time for those Holiday promotions. The C-class executives are…
Kevin HuxhamNovember 12, 2010
Some great things we've been sharing & reading around the CakeMail office lately. Does Outlook 2011 (for Mac) use webkit? Though not officially confirmed, this…
Cakemail SupportNovember 2, 2010
Gmail has just announced that it’s rolling out a new “priority inbox” feature that adds new filtering features to your inbox - highlighting emails into…
Kevin HuxhamSeptember 1, 2010
Most CakeMail customers already know about the greatness that is Litmus - a standalone web app also available in the CakeMail add-on Marketplace that makes…
Cakemail SupportAugust 19, 2010
For those of you who were reading back in the fall, you might remember that we talked a little about Bill C-27, the Electronic Commerce…
Kevin HuxhamJune 3, 2010
The primary purpose of email authentication is to verify that the sender of the message is in fact the party responsible for the message being…
Kevin HuxhamApril 20, 2010
I received an excellent study today from the folks at Project Honey Pot about Spam. Project Honey Pot was created in 2004 by Unspam Technologies,…
Kevin HuxhamDecember 16, 2009
The PIPEDA (Personal Information Protection and Electronic Documents Act) has been around for some time, but sadly Canada has never really dealt directly with the…
Kevin HuxhamOctober 23, 2009
I received 2 very good questions this week concerning CAN SPAM with regards to F2F links and sending email from outside the United States. I…
Kevin HuxhamSeptember 2, 2009
Here are the latest numbers released from the nice folks at Ferris Research on the projected cost of spam in 2009: $130,000,000,000.00 USD Cough Cough...…
Kevin HuxhamMay 19, 2009
Previous posts: Thinking of Using an ‘Old’ List? - Part 1: The Risks Thinking of Using an ‘Old’ List? - Part 2: Prepare your Re-Opt…
Kevin HuxhamMay 4, 2009
Previous post: Thinking of Using an ‘Old’ List? - Part 1: The Risks Here’s some good advice when preparing your re-opt in email: As with…
Kevin HuxhamMay 1, 2009
Nowadays people are really trying to get the most out of their email campaigns. This sometimes means going back and using lists you haven’t touched…
Kevin HuxhamMay 1, 2009
Loren McDonald has just published an interesting blogpost on the need (or not) to add a second unsubscribe link on the top of your email…
Isabel LapointeApril 10, 2009
Previous posts: Are You Designing Emails for Seniors – Part 1 A Few Numbers Are You Designing Emails for Seniors - Part 2: Visual and…
Isabel LapointeMarch 16, 2009
Previous post: Are You Designing Emails for Seniors – Part 1 A Few Numbers You design your emails to be nice, sleek, and readable in…
Isabel LapointeMarch 11, 2009
A study released a few weeks ago has revealed quite astonishing numbers on the usage of Web-based email sites in Japan. While the older population…
Isabel LapointeMarch 9, 2009
Numbers can be cruel, as shown in the research conducted in 2007 by MarketingSherpa. They found that among users who clicked the “Spam” button, 41%…
Isabel LapointeMarch 3, 2009
Here is our series on Spam Traps and the affect they have on your deliverability. If you missed a previous blog post, here they are:…
Kevin HuxhamFebruary 13, 2009
Here is our series on Spam Traps and the affect they have on your deliverability. If you missed the previous blog post, here it is:…
Kevin HuxhamFebruary 3, 2009