The best communicators have something remarkable in common: an innate ability to understand their audience. Listening to your customers is the first step; and your…
Mireille TessierFebruary 6, 2013
The CRTC recently published two information bulletins to help businesses better understand Bill C-28, Canada's anti-spam legislation. Are you in the US? Yes this applies…
Kevin HuxhamNovember 15, 2012
In order to meet the requirements of anti-spam legislation and our own anti-spam policy, you must include a physical/street address as part of your email content. This address is…
Cakemail SupportAugust 28, 2012
Permission to send emails to the contacts on your list is extremely important. Without ensuring you have the proper permission from your contacts to send…
Cakemail SupportJuly 13, 2012
Spam traps are email addresses that may or may not exist and are used to judge your sender reputation. The term “trap” refers to how…
Cakemail SupportJune 26, 2012
I've received some feedback from clients having issues rendering images on smartphones. With the sale of smartphones going up and more and more people receiving…
Cakemail SupportJune 12, 2012
There are two things you can do to improve click-through rates: Keep your readers engaged. Write compelling, engaging content that your clients are happy to receive…
Cakemail SupportMay 30, 2012
It's always important to remember that creating an email template, whether you're coding it or designing it, is not like coding a website - different…
Cakemail SupportApril 24, 2012
If there is one rule of thumb when it comes to coding HTML email, it is to remember that coding an email is not like…
Cakemail SupportApril 3, 2012
Canada’s Bill C-28 (also knows as CASL) is moving forward with last week’s release of the Canadian Radio-television and Telecommunications Commission’s final set of regulations…
Kevin HuxhamMarch 20, 2012
Last week I was at Confoo to present my talk, jQuery Spagetthi. This talk was a collection of best practices with jQuery, since it was…
Cedric DugasMarch 7, 2012
Tweaking an HTML email's design can be tricky and you may find out that your design is not consistent across all email clients. Here are some tricks…
Cakemail SupportFebruary 6, 2012
In compliance with Canada's New Anti-Spam Law (Bill C-28), The CAN SPAM ACT of 2003 and CakeMail's existing Anti Spam Policy all senders using our…
Kevin HuxhamDecember 13, 2011
Six approaches for future-proof email marketing Once again, Mark Brownlow makes a good interesting piece on the best things to focus on while creating email…
Isabel LapointeDecember 7, 2011
Spammers are forever trying to find different ways to abuse the system and ISPs are forever trying to figure out new creative ways of stopping…
Kevin HuxhamNovember 30, 2011
Mobile Is Less Forgiving than Desktop Many guidelines are similar for mobile and desktop design, but their mobile interpretation is much more unforgiving. Read this…
Isabel LapointeNovember 10, 2011
MainSleaze Recently launched, MainSleaze is exactly the kind of place where you don't want to appear, and where we don't want to have our name…
Isabel LapointeOctober 25, 2011
Learning from last year Return Path specialists suggest that you look thoroughly at your last Holiday Season results before you start planning this year's campaigns…
Isabel LapointeOctober 19, 2011
Hotmail's new functionalities can affect your deliverability More then ever, you have to make sure your subscribers love you! Among the features: - Hotmail is…
Isabel LapointeOctober 11, 2011
How Email Works... (and why you have bounces) An interesting "behind the scenes" look at how email travels and how MTA's communicate - and why…
Isabel LapointeOctober 4, 2011
Here are some interesting articles we’ve been sharing at CakeMail lately. Make It a Mobile Mentality When you create a campaign, review everything you do…
Isabel LapointeSeptember 14, 2011
Here are some interesting articles we’ve been sharing at CakeMail lately. How to overcome segmentation challenges and deliver targeted content Segmentation has proven its efficiency.…
Isabel LapointeAugust 30, 2011
Here are some interesting articles we’ve been sharing at CakeMail lately. Have you trained subscribers to ignore you? We do everything to help our customers…
Isabel LapointeAugust 23, 2011
A Subscription Confirmation Email is a major component of good list-building practices, and the second step for those subscribing to a confirmed (or double) opt-in list.…
Cakemail SupportAugust 22, 2011
Here are some interesting articles we've been sharing at CakeMail lately. Death to the ‘Noreply’ Mailbox Developer & software engineer Joss Crowcroft rants about the…
Isabel LapointeAugust 17, 2011
Some serious topics turned into pleasant advice in this week's icing news. Read these quotes, view the presentations & videos, and learn how to be…
Isabel LapointeAugust 10, 2011
This is a simple question with a simple answer that – surprisingly! – a lot of marketers get very wrong. The From address you use in…
Kevin HuxhamJuly 14, 2011
If you've spent any amount of time designing and coding emails to be sent with CakeMail or another similar email system, you'll know that email…
Cakemail SupportJuly 5, 2011
Today’s post is all about tactics to help you prevent the dreaded subscriber complaint for you next campaign. We’ve included some quick tips below, but…
Cakemail SupportJune 8, 2011
In HTML email, using an anchor is similar to adding a bookmark inside your content. Adding an anchor to your content allows you to create…
Cakemail SupportMarch 28, 2011
(And of course, these apply to other SaaS providers, too.) Being on top of your metrics is crucial for anyone running a subscription-based service .…
Francois LaneMarch 23, 2011
You may find sometimes that your background image isn’t showing up when you test or send your emails - but why this is the case…
Cakemail SupportMarch 14, 2011
Do you have a list that's so old it is literally collecting dust (so old = older than 6 months)? You know...the one you've been…
Cakemail SupportMarch 8, 2011
Some great things we’ve been reading & sharing around the CakeMail office lately. Call To Action Buttons Best Practice Guide Just because you create a…
Cakemail SupportMarch 4, 2011
Use our Social Media features and make your campaigns easy for your readers to share.
Cakemail SupportFebruary 21, 2011
Some great things we’ve been reading & sharing around the CakeMail office lately. Birdwatching: QR Codes In Emails Some interesting info here - though the…
Cakemail SupportFebruary 17, 2011
Here at CakeMail we use Memcached to cache numerous amounts of data required by our application. Often we need to flush data from Memcached before…
Cakemail SupportFebruary 3, 2011
It has been a little over a month since Canada’s new anti-spam received Royal Assent from His Excellency the Right Honourable David Johnston (Governor General…
Kevin HuxhamJanuary 31, 2011
If you are a front-end developer that need to use a cross-domain iframe, you know pain. You could write a nice bit of code and…
Cedric DugasJanuary 24, 2011
Some great things we’ve been reading & sharing around the CakeMail office lately. Designing email for touch With more and more of our email-reading happening…
Cakemail SupportJanuary 17, 2011
Building a list - and in turn, generating new leads and prospects - can play a significant role in your marketing efforts. But how do…
Steve SmithJanuary 14, 2011
Some great things we’ve been reading & sharing around the CakeMail office lately. How Email Marketing Will Evolve In 2011 The Email Insider looks ahead…
Cakemail SupportDecember 14, 2010
With the holiday email season is in full swing, here are four great things we've been talking about that might help with your next email…
Cakemail SupportDecember 4, 2010
Some great things we’ve been sharing & reading around the CakeMail office lately. Have you RSVPd for #CCMTL? We're getting ready for this weekend's Cupcake…
Cakemail SupportNovember 16, 2010
As we mentioned last week in Part 1 of this series, this is a very busy time of year for sending email and a lot…
Kevin HuxhamNovember 15, 2010
This time of year is very tempting for marketers looking to grow their list fast in time for those Holiday promotions. The C-class executives are…
Kevin HuxhamNovember 12, 2010
Some great things we've been sharing & reading around the CakeMail office lately. Does Outlook 2011 (for Mac) use webkit? Though not officially confirmed, this…
Cakemail SupportNovember 2, 2010
Gmail has just announced that it’s rolling out a new “priority inbox” feature that adds new filtering features to your inbox - highlighting emails into…
Kevin HuxhamSeptember 1, 2010
Most CakeMail customers already know about the greatness that is Litmus - a standalone web app also available in the CakeMail add-on Marketplace that makes…
Cakemail SupportAugust 19, 2010