Hello again, after reading a slew of articles that keep pouring into my inbox about Email Marketing projections for 2009, I’ve noticed there is quite…
Kevin HuxhamFebruary 2, 2009
Again from Chad White, from Retail Email Blog’s, here is its Subject Lines Hall of Fame for 2008: “After reading more than 12,000 retail emails…
Isabel LapointeJanuary 14, 2009
Using the results of a survey of 407 marketing professionals, MarketingSherpa has published a series of reports around one theme - Marketing During an Economic…
Isabel LapointeJanuary 7, 2009
This Christmas, Email marketing is your best ally in promoting your goods and services. Here are a few reasons why: 1) Marketing budget has been…
Isabel LapointeNovember 21, 2008
Here are interesting blogposts from the last weeks. Enjoy and learn :-) > Learnings From The UK DMA’s Email Marketing Event (by T. Gielen) Among…
Isabel LapointeNovember 14, 2008
Hello again, last month I talked about FBLs, how they work and how complaints affect your sender reputation. Today I’d like to go into a…
Kevin HuxhamNovember 6, 2008
For many experts email marketing is one of the best options you have in these difficult financial times. When marketing budgets are the first to…
Isabel LapointeOctober 29, 2008
In the USA, Email's ROI in 2008 was $45.06 (US) for every dollar spent. Even though it has dropped from $48.34 last year, and is…
Isabel LapointeOctober 27, 2008
In a ‘Chart of the week’ taken from MarketingSherpa’s most recent issue of the annual Email Marketing Benchmark Guide, their team has put the focus…
Isabel LapointeOctober 16, 2008
Our email delivery expert, Kevin Huxham, Director of Deliverability recently updated our Deliverability section. There you will find more information and precious resources on this…
Isabel LapointeOctober 14, 2008
Email Marketing Q&A’s Email Experience Council talks about CAN-SPAM, Permissions, Lists and Email Content. Email Data Management Best Practices How to take care of…
Isabel LapointeOctober 6, 2008
There are several reasons why people subscribe to a newsletter: They are interested in your product, your brand or your company and want to…
Isabel LapointeSeptember 30, 2008
Learn what matters to your customers in order to deliver "a total customer experience that goes beyond the sum of its parts". The ideas in…
Isabel LapointeSeptember 26, 2008
In the expression, “permission email marketing”, the key word is “permission”. In this case, the definition of the word permission means that the owner of…
Francois LaneSeptember 22, 2008
In Canada, September 30 is the deadline set by the CRTC to implement The National Do Not Call List (DNCL). This is already in place…
Isabel LapointeSeptember 8, 2008
Hello everyone, I must say I am very excited because this is my first blog entry here at CakeMail and boy did I choose some…
Kevin HuxhamAugust 27, 2008
The open rate of a campaign is a large indicator of its success. It’s of utmost importance to understand how this opening rate is measured,…
Francois LaneAugust 8, 2008
Isabel LapointeAugust 4, 2008
We have all received email where this absurd line appears: Please do not reply to this email, bla, bla, bla… Surely a VALID reply address,…
Isabel LapointeJuly 23, 2008
Isabel LapointeJuly 17, 2008
Isabel LapointeJuly 10, 2008
Isabel LapointeJuly 8, 2008
In order to comply with the industry’s best practices and to ensure the finest and most trustworthy service possible for both our clients and their…
Francois LaneJune 30, 2008
Isabel LapointeJune 25, 2008
Isabel LapointeJune 23, 2008