The primary purpose of email authentication is to verify that the sender of the message is in fact the party responsible for the message being…
Kevin HuxhamApril 20, 2010
The PIPEDA (Personal Information Protection and Electronic Documents Act) has been around for some time, but sadly Canada has never really dealt directly with the…
Kevin HuxhamOctober 23, 2009
I received 2 very good questions this week concerning CAN SPAM with regards to F2F links and sending email from outside the United States. I…
Kevin HuxhamSeptember 2, 2009
Here are the latest numbers released from the nice folks at Ferris Research on the projected cost of spam in 2009: $130,000,000,000.00 USD Cough Cough...…
Kevin HuxhamMay 19, 2009
Loren McDonald has just published an interesting blogpost on the need (or not) to add a second unsubscribe link on the top of your email…
Isabel LapointeApril 10, 2009
Previous posts: Are You Designing Emails for Seniors – Part 1 A Few Numbers Are You Designing Emails for Seniors - Part 2: Visual and…
Isabel LapointeMarch 16, 2009
Previous post: Are You Designing Emails for Seniors – Part 1 A Few Numbers You design your emails to be nice, sleek, and readable in…
Isabel LapointeMarch 11, 2009
A study released a few weeks ago has revealed quite astonishing numbers on the usage of Web-based email sites in Japan. While the older population…
Isabel LapointeMarch 9, 2009
Numbers can be cruel, as shown in the research conducted in 2007 by MarketingSherpa. They found that among users who clicked the “Spam” button, 41%…
Isabel LapointeMarch 3, 2009
Here is our series on Spam Traps and the affect they have on your deliverability. If you missed a previous blog post, here they are:…
Kevin HuxhamFebruary 13, 2009
Here is our series on Spam Traps and the affect they have on your deliverability. If you missed the previous blog post, here it is:…
Kevin HuxhamFebruary 3, 2009
Hello again, after reading a slew of articles that keep pouring into my inbox about Email Marketing projections for 2009, I’ve noticed there is quite…
Kevin HuxhamFebruary 2, 2009
A couple weeks ago we launched our new Litmus plug-in, built for testing your emails directly in CakeMail. This way you can be sure that…
Isabel LapointeJanuary 22, 2009
Again from Chad White, from Retail Email Blog’s, here is its Subject Lines Hall of Fame for 2008: “After reading more than 12,000 retail emails…
Isabel LapointeJanuary 14, 2009
Using the results of a survey of 407 marketing professionals, MarketingSherpa has published a series of reports around one theme - Marketing During an Economic…
Isabel LapointeJanuary 7, 2009
This Christmas, Email marketing is your best ally in promoting your goods and services. Here are a few reasons why: 1) Marketing budget has been…
Isabel LapointeNovember 21, 2008
Here are interesting blogposts from the last weeks. Enjoy and learn :-) > Learnings From The UK DMA’s Email Marketing Event (by T. Gielen) Among…
Isabel LapointeNovember 14, 2008
For many experts email marketing is one of the best options you have in these difficult financial times. When marketing budgets are the first to…
Isabel LapointeOctober 29, 2008
In the USA, Email's ROI in 2008 was $45.06 (US) for every dollar spent. Even though it has dropped from $48.34 last year, and is…
Isabel LapointeOctober 27, 2008
In a ‘Chart of the week’ taken from MarketingSherpa’s most recent issue of the annual Email Marketing Benchmark Guide, their team has put the focus…
Isabel LapointeOctober 16, 2008
Our email delivery expert, Kevin Huxham, Director of Deliverability recently updated our Deliverability section. There you will find more information and precious resources on this…
Isabel LapointeOctober 14, 2008
Email Marketing Q&A’s Email Experience Council talks about CAN-SPAM, Permissions, Lists and Email Content. Email Data Management Best Practices How to take care of…
Isabel LapointeOctober 6, 2008
Learn what matters to your customers in order to deliver "a total customer experience that goes beyond the sum of its parts". The ideas in…
Isabel LapointeSeptember 26, 2008
In the expression, “permission email marketing”, the key word is “permission”. In this case, the definition of the word permission means that the owner of…
Francois LaneSeptember 22, 2008
In Canada, September 30 is the deadline set by the CRTC to implement The National Do Not Call List (DNCL). This is already in place…
Isabel LapointeSeptember 8, 2008
The open rate of a campaign is a large indicator of its success. It’s of utmost importance to understand how this opening rate is measured,…
Francois LaneAugust 8, 2008
Isabel LapointeAugust 4, 2008
We have all received email where this absurd line appears: Please do not reply to this email, bla, bla, bla… Surely a VALID reply address,…
Isabel LapointeJuly 23, 2008
Isabel LapointeJuly 17, 2008
Isabel LapointeJuly 10, 2008
Isabel LapointeJuly 8, 2008
In order to comply with the industry’s best practices and to ensure the finest and most trustworthy service possible for both our clients and their…
Francois LaneJune 30, 2008
Isabel LapointeJune 25, 2008
Isabel LapointeJune 23, 2008