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Templates

Man with glasses on chin - Photo by Rene Asmussen from Pexels Best practicesTemplates

Designing for older subscribers

You design your emails to be nice, sleek, and readable in all browsers. And you avoid oversized images, or any other feature that could risk…
Isabel LapointeMay 6, 2019
Man reading on computer seated on the floor - Photo by bruce mars from Pexels Email marketer tipsEmail MarketingTemplates

Emails: Be Personal, Be Seen, Be Journalistic

Small things can make a big difference. Here are a few tips that are quick and painless to implement: (more…)
Mireille TessierMay 2, 2019
man laughing infront a computer Email marketer tipsTemplates

Better Newsletters [Infographic]: Small Tips for Big Impact

Small things can make a big difference. Get five tips that are quick and painless to get more people to open and click on the newsletters…
Mireille TessierMarch 28, 2019
Group reading emails on phones. Photos by Rawpixel.com from Pexels DeliverabilityLaws and regulationsList managementTemplates

Email Marketing Essentials: Recognition. Respect. Permission.

Following established best practices will ensure your emails get to your customers’ inboxes… and it’ll avoid high fines associated with noncompliance. By maintaining lively dialogue…
Mireille TessierFebruary 28, 2019
envelopes on a phone DeliverabilityEmail marketer tipsList managementTemplates

Secret ingredients to an open worthy email [+infographic]

“What’s a good open rate?” That’s the million dollar question, isn’t it? Here's the short answer: if you’ve asked for permission from everyone on your…
Mireille TessierFebruary 18, 2019
Email marketer tipsList managementTemplates

Get more people to your event with savvy emails

Hosting an event, whether it’s a trade show, a party or a wedding, involves a lot of attention to detail and organization. From choosing the…
Mireille TessierJanuary 28, 2019
2 people discussing newsletter peeks Email marketer tipsTemplates

Images in emails aren’t worth a thousand words [VIDEO]

Images are ubiquitous in newsletters. Moreover, a lot of emails nowadays seem to feature one large image, to the detriment of text and words. However,…
Mireille TessierDecember 24, 2018
Email marketer tipsTemplates

Email creative we ♥, January edition

We’re feeling optimistic. The end of 2016 seduced us with a growing number of very attractive marketing emails. We’re seeing HTML emails with well-written copy and…
Chrystian GuyJanuary 4, 2017
Email marketer tipsTemplates

Email creative we ♥, holiday edition

With the increased number of emails hitting our inbox this season, we figure it’s high time time to share some holiday season and sale newsletters…
Chrystian GuyNovember 16, 2016
Email marketer tipsTemplates

Email creative we ♥, August edition

Welcome to the next in our monthly series featuring email creative that makes us tingle all over. This month we’re featuring emails that (more or…
Chrystian GuyAugust 23, 2016
Templates

Four ways to improve your newsletter clickthrough rate

With timelines and approvals needed for every marketing email that goes out, it’s sometimes challenging to take a step back to devise ways to generate new growth.…
Chrystian GuyAugust 17, 2016
Email marketer tipsTemplates

How small changes can have a big impact on your open rate

When you’re looking at the big picture — email campaign metrics, month over month — sometimes it can be challenging to think about how little-picture…
Chrystian GuyAugust 11, 2016
Email marketer tipsTemplates

Email content we ♥

Welcome to our first monthly roundup of beautiful email content, where we share some of the industry’s best work, and explain why we love it…
Chrystian GuyJuly 8, 2016
CampaignsDeliverabilityEmail TemplatesTemplates

Why would you send a billboard by email?

Today, I slammed on the brakes. I almost hit the car in front of me. I was trying to read a new billboard on my…
Isabel LapointeNovember 6, 2014
Email marketer tipsEmail MarketingTemplates

Tools: Give your pics some love:7 image editors anyone can use

Email marketing lets you have awesome images and pictures peppered in your campaigns for added interest and to reinforce the point you’re trying to make.…
Mireille TessierMarch 21, 2014
Email marketer tipsTemplates

Plain text emails in this day and age

Everyone hates seeing their inbox flooded by emails that feel like they were “blasted” off to a mailing list, willy-nilly. (more…)
Mireille TessierAugust 15, 2013
Email marketer tipsEmail TemplatesTemplates

Email Marketing Gone Mobile

Infographics, studies and censuses show that mobile is growing. And in email, it’s becoming crucial. In that mindset, we must start optimizing email marketing for smaller…
Jonathan AngelicchioMay 8, 2013
Email marketer tipsEmail MarketingTemplates

Should you Add an Unsubscribe Link on the Top?

Loren McDonald has just published an interesting blogpost on the need (or not) to add a second unsubscribe link on the top of your email…
Isabel LapointeApril 10, 2009
Email marketer tipsEmail MarketingTemplates

Are You Designing Emails for Seniors – Part 3: Educational and Cultural ‘Limitations’

Previous posts: Are You Designing Emails for Seniors – Part 1 A Few Numbers Are You Designing Emails for Seniors - Part 2: Visual and…
Isabel LapointeMarch 16, 2009
Email marketer tipsEmail MarketingTemplates

Are You Designing Emails for Seniors – Part 2: Visual and Physical Disabilities

Previous post: Are You Designing Emails for Seniors – Part 1 A Few Numbers You design your emails to be nice, sleek, and readable in…
Isabel LapointeMarch 11, 2009
Email marketer tipsEmail MarketingTemplates

Are You Designing Emails for Seniors – Part 1 A Few Numbers

A study released a few weeks ago has revealed quite astonishing numbers on the usage of Web-based email sites in Japan. While the older population…
Isabel LapointeMarch 9, 2009
DeliverabilityEmail marketer tipsEmail MarketingTemplates

Email design by Litmus

A couple weeks ago we launched our new Litmus plug-in, built for testing your emails directly in CakeMail. This way you can be sure that…
Isabel LapointeJanuary 22, 2009
Email marketer tipsEmail MarketingTemplates

Reach them, Speak their Language: Email in Recession part 1

In a ‘Chart of the week’ taken from MarketingSherpa’s most recent issue of the annual Email Marketing Benchmark Guide, their team has put the focus…
Isabel LapointeOctober 16, 2008
DeliverabilityEmail marketer tipsTemplates

Make the Most of the “Open Rate”

The open rate of a campaign is a large indicator of its success. It’s of utmost importance to understand how this opening rate is measured,…
Francois LaneAugust 8, 2008
Email MarketingTemplates

Get the Most out of your Welcome Message

Isabel LapointeJuly 10, 2008
Email marketer tipsList managementTemplates

Before you press the SEND button

Isabel LapointeJune 23, 2008

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