We’re feeling optimistic. The end of 2016 seduced us with a growing number of very attractive marketing emails. We’re seeing HTML emails with well-written copy and…
Chrystian GuyJanuary 4, 2017
Welcome to the next in our monthly series featuring email creative that makes us tingle all over. This month we’re featuring emails that (more or…
Chrystian GuyAugust 23, 2016
With timelines and approvals needed for every marketing email that goes out, it’s sometimes challenging to take a step back to devise ways to generate new growth.…
Chrystian GuyAugust 17, 2016
When you’re looking at the big picture — email campaign metrics, month over month — sometimes it can be challenging to think about how little-picture…
Chrystian GuyAugust 11, 2016
Welcome to our first monthly roundup of beautiful email content, where we share some of the industry’s best work, and explain why we love it…
Chrystian GuyJuly 8, 2016
Today, I slammed on the brakes. I almost hit the car in front of me. I was trying to read a new billboard on my…
Isabel LapointeNovember 6, 2014
Small things can make a big difference. Get five tips that are quick and painless to get more people to open and click on the newsletters…
Mireille TessierJuly 23, 2014
“What’s a good open rate?” That’s the million dollar question, isn’t it? Here's the short answer: if you’ve asked for permission from everyone on your…
Mireille TessierJuly 10, 2014
Images are ubiquitous in newsletters. Moreover, a lot of emails nowadays seem to feature one large image, to the detriment of text and words. However,…
Mireille TessierJuly 2, 2014
Inspiration can’t be turned on like a lightbulb. So when you’ve determined that you should be sending out a monthly newsletter, what do you do…
Mireille TessierJune 26, 2014
Hosting an event, whether it’s a trade show, a party or a wedding, involves a lot of attention to detail and organization. From choosing the…
Mireille TessierApril 28, 2014
Following established best practices will ensure your emails get to your customers’ inboxes… and it’ll avoid high fines associated with noncompliance. By maintaining lively dialogue…
Mireille TessierApril 22, 2014
Email marketing lets you have awesome images and pictures peppered in your campaigns for added interest and to reinforce the point you’re trying to make.…
Mireille TessierMarch 21, 2014
Small things can make a big difference. Here are a few tips that are quick and painless to implement: (more…)
Mireille TessierDecember 2, 2013
Everyone hates seeing their inbox flooded by emails that feel like they were “blasted” off to a mailing list, willy-nilly. (more…)
Mireille TessierAugust 15, 2013
Infographics, studies and censuses show that mobile is growing. And in email, it’s becoming crucial. In that mindset, we must start optimizing email marketing for smaller…
Jonathan AngelicchioMay 8, 2013
Loren McDonald has just published an interesting blogpost on the need (or not) to add a second unsubscribe link on the top of your email…
Isabel LapointeApril 10, 2009
Previous posts: Are You Designing Emails for Seniors – Part 1 A Few Numbers Are You Designing Emails for Seniors - Part 2: Visual and…
Isabel LapointeMarch 16, 2009
Previous post: Are You Designing Emails for Seniors – Part 1 A Few Numbers You design your emails to be nice, sleek, and readable in…
Isabel LapointeMarch 11, 2009
A study released a few weeks ago has revealed quite astonishing numbers on the usage of Web-based email sites in Japan. While the older population…
Isabel LapointeMarch 9, 2009
A couple weeks ago we launched our new Litmus plug-in, built for testing your emails directly in CakeMail. This way you can be sure that…
Isabel LapointeJanuary 22, 2009
In a ‘Chart of the week’ taken from MarketingSherpa’s most recent issue of the annual Email Marketing Benchmark Guide, their team has put the focus…
Isabel LapointeOctober 16, 2008
The open rate of a campaign is a large indicator of its success. It’s of utmost importance to understand how this opening rate is measured,…
Francois LaneAugust 8, 2008
Isabel LapointeJuly 10, 2008
Isabel LapointeJune 23, 2008