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Cakemail SupportMarch 17, 2023
Today in the mailbox, (you know, the outdated thing where you get paper?) I received a leaflet from a serious bank. Offering the chance to…
Isabel LapointeNovember 19, 2021
Stay in contact with the advocates of your cause, raise money from your donators. Why Do Nonprofits Need Email Marketing? It helps you stay in…
Cakemail SupportNovember 16, 2021
If you haven’t already, consider participating this year in Small Business Saturday in USA or Small Business Saturday in Canada to kick the Holiday season…
Cakemail SupportOctober 27, 2021
Email marketing works, and it works very well. Focus on email engagement and make subscribers interact with your email marketing campaigns. This is the area…
Cakemail SupportJune 29, 2021
Once you have made the right decision to keep employees and their families safe, you are probably wondering how to keep in touch with your…
Isabel LapointeApril 9, 2020
It is almost upon us. The Black Friday and holiday shopping rush. There are the obvious ways online retailers prepare, such as creating new offers,…
Cakemail SupportNovember 18, 2019
Up-to-date lists are certainly one of the most important practices to ensure a low complaint rate and a high engagement rate. Don't wait any longer!…
Cakemail SupportSeptember 23, 2019
Follow this checklist to make sure your communication is optimized and help you improve your email marketing effectiveness. General information ☐ From Name and Email:…
Cakemail SupportMay 23, 2019
All the stats you need to check to improve your email marketing effectiveness and stay away from trouble. And a few quick tricks! Opens: Percentage…
Cakemail SupportMay 16, 2019
The first step to take to discover if you’re on the right path is knowing what your destination is. But you know what the goal…
Cakemail SupportMay 13, 2019
A quick refresher on the types of bounces that you can find in your email report. After you've sent a campaign, you can track the…
Cakemail SupportMay 9, 2019
Small things can make a big difference. Here are a few tips that are quick and painless to implement: (more…)
Cakemail SupportMay 2, 2019
Are you planning to send en email blast on May 27th? May 28th may better, but May 26th could potentially be the best! Worldata has…
Cakemail SupportApril 29, 2019
Small things can make a big difference. Get five tips that are quick and painless to get more people to open and click on the newsletters…
Cakemail SupportMarch 28, 2019
Previous posts: Thinking of Using an ‘Old’ List? - Part 1: The Risks Thinking of Using an ‘Old’ List? - Part 2: Prepare your Re-Opt…
Cakemail SupportMarch 21, 2019
Nowadays people are really trying to get the most out of their email campaigns. This sometimes means going back and using lists you haven’t touched…
Cakemail SupportMarch 11, 2019
A person's name... is the sweetest sound... in any language. - David Carnegie I have a handful of beloved restaurants that I always recommend to…
Isabel LapointeMarch 4, 2019
“What’s a good open rate?” That’s the million dollar question, isn’t it? Here's the short answer: if you’ve asked for permission from everyone on your…
Cakemail SupportFebruary 18, 2019
At lunch, the conversation quickly switched to the famous movie from the no-less famous book 50 shades of Grey. We’re a very open-minded group though…
Isabel LapointeFebruary 14, 2019
"How can I build the right list?" It's one of the most frequently asked questions we get - and with good reason. After all, your…
Cakemail SupportFebruary 11, 2019
Hosting an event, whether it’s a trade show, a party or a wedding, involves a lot of attention to detail and organization. From choosing the…
Cakemail SupportJanuary 28, 2019
Good food and friends, and a place where they meet, is certain to get tongues wagging. Email is a great way to let people in…
Cakemail SupportJanuary 24, 2019
Inspiration can’t be turned on like a lightbulb. So when you’ve determined that you should be sending out a monthly newsletter, what do you do…
Cakemail SupportJanuary 14, 2019
Images are ubiquitous in newsletters. Moreover, a lot of emails nowadays seem to feature one large image, to the detriment of text and words. However,…
Cakemail SupportDecember 24, 2018
It is important to know the difference between HTML and plain-text emails, and how they affect the delivery and engagement of your campaign. HTML stands for…
Cakemail SupportDecember 17, 2018
Make the most of natural wait times to get people to sign up to your newsletters: (more…)
Cakemail SupportDecember 10, 2018
People don’t actively seek out email lists to join. They need to be presented with an opportunity and a reason to sign-up. Every time someone…
Cakemail SupportDecember 6, 2018
Subject line is a key to interaction with your subscribers. Here are a few ideas to master the art and grow your opening rates! The…
Cakemail SupportNovember 15, 2018
We’re feeling optimistic. The end of 2016 seduced us with a growing number of very attractive marketing emails. We’re seeing HTML emails with well-written copy and…
Cakemail SupportJanuary 4, 2017
With the increased number of emails hitting our inbox this season, we figure it’s high time time to share some holiday season and sale newsletters…
Cakemail SupportNovember 16, 2016
The more you know and understand about your market and what motivates your audience, the better equipped you are to develop content and campaigns that get…
Cakemail SupportOctober 19, 2016
Welcome to the next in our monthly series featuring email creative that makes us tingle all over. This month we’re featuring emails that (more or…
Cakemail SupportAugust 23, 2016
When you’re looking at the big picture — email campaign metrics, month over month — sometimes it can be challenging to think about how little-picture…
Cakemail SupportAugust 11, 2016
Welcome to our first monthly roundup of beautiful email content, where we share some of the industry’s best work, and explain why we love it…
Cakemail SupportJuly 8, 2016
It’s a match made in performance marketing heaven: upload your email subscriber list to your ad network and show highly targeted display ads while your…
Cakemail SupportJuly 7, 2016
It’s not easy to create and maintain relationships in 140 characters or less. Don’t get us wrong: we love Twitter (don’t hesitate to say Hi…
Cakemail SupportSeptember 17, 2014
Getting in touch with people via their inbox helps you start conversations and build relationships. It’s a great way to get the ball rolling on…
Cakemail SupportSeptember 15, 2014
Email marketing lets you have awesome images and pictures peppered in your campaigns for added interest and to reinforce the point you’re trying to make.…
Cakemail SupportMarch 21, 2014
Everyone hates seeing their inbox flooded by emails that feel like they were “blasted” off to a mailing list, willy-nilly. (more…)
Cakemail SupportAugust 15, 2013
Infographics, studies and censuses show that mobile is growing. And in email, it’s becoming crucial. In that mindset, we must start optimizing email marketing for smaller…
Cakemail SupportMay 8, 2013
CakeMail offers a full white label in-product help section which you can make available to all end users. The in-product help section includes over 300…
Cakemail SupportAugust 15, 2012
Each reseller account can set their own default time zone, which will apply to the scheduling and delivery of every campaign that goes out. The…
Cakemail SupportMay 22, 2012
Last week we told you about our new CakeMail Getting Started User Guide - this week we have another treat for you, a new Getting Started…
Cakemail SupportApril 16, 2012
Support grows and evolves every day - and with it, our knowledge base. We've just added a handy how-to in order to help you get…
Cakemail SupportApril 10, 2012
Email footers can be used for a variety of things, such as including your own marketing message (Powered By: Company X!) or other promotion of…
Cakemail SupportFebruary 27, 2012
A CSV (comma-separated values) file is a basic version of a collection of data - with no extras or fancy formatting. Each field is separated…
Cakemail SupportFebruary 13, 2012
We have added a new feature to our system that lets you add an Upgrade URL for your clients. When their account has reached its…
Cakemail SupportJanuary 23, 2012
We are pleased to announce that CakeMail v3.2 is now available in English, French (Canada and France), Portuguese (Brazil), and most recently, Spanish - US…
Cakemail SupportDecember 14, 2011