If you haven’t already, consider participating this year in Small Business Saturday in USA or Small Business Saturday in Canada to kick the Holiday season…
Email marketing works, and it works very well. Focus on email engagement and make subscribers interact with your email marketing campaigns. This is the area…
Follow this checklist to make sure your communication is optimized and help you improve your email marketing effectiveness. General information ☐ From Name and Email:…
“What’s a good open rate?” That’s the million dollar question, isn’t it? Here's the short answer: if you’ve asked for permission from everyone on your…
Images are ubiquitous in newsletters. Moreover, a lot of emails nowadays seem to feature one large image, to the detriment of text and words. However,…
It is important to know the difference between HTML and plain-text emails, and how they affect the delivery and engagement of your campaign. HTML stands for…
We’re feeling optimistic. The end of 2016 seduced us with a growing number of very attractive marketing emails. We’re seeing HTML emails with well-written copy and…
The more you know and understand about your market and what motivates your audience, the better equipped you are to develop content and campaigns that get…
It’s a match made in performance marketing heaven: upload your email subscriber list to your ad network and show highly targeted display ads while your…
Email marketing lets you have awesome images and pictures peppered in your campaigns for added interest and to reinforce the point you’re trying to make.…
Infographics, studies and censuses show that mobile is growing. And in email, it’s becoming crucial. In that mindset, we must start optimizing email marketing for smaller…
You may organize campaigns by placing adding them to Folders. These Folders can be based on categories, themes, dates, or any other classification you can think of.…
Create and include personalized fields in your campaigns to more directly and effectively target your audience and keep their attention. To get started, add a…
The latest edition of Hotmail, Hotmail 2011, was recently released, to the delight of users who had been waiting for a significant update. Unfortunately for…