Previous posts: Thinking of Using an ‘Old’ List? - Part 1: The Risks Thinking of Using an ‘Old’ List? - Part 2: Prepare your Re-Opt…
Kevin HuxhamMarch 21, 2019
A person's name... is the sweetest sound... in any language. - David Carnegie I have a handful of beloved restaurants that I always recommend to…
Isabel LapointeMarch 4, 2019
“What’s a good open rate?” That’s the million dollar question, isn’t it? Here's the short answer: if you’ve asked for permission from everyone on your…
Mireille TessierFebruary 18, 2019
At lunch, the conversation quickly switched to the famous movie from the no-less famous book 50 shades of Grey. We’re a very open-minded group though…
Isabel LapointeFebruary 14, 2019
"How can I build the right list?" It's one of the most frequently asked questions we get - and with good reason. After all, your…
Mireille TessierFebruary 11, 2019
Hosting an event, whether it’s a trade show, a party or a wedding, involves a lot of attention to detail and organization. From choosing the…
Mireille TessierJanuary 28, 2019
Good food and friends, and a place where they meet, is certain to get tongues wagging. Email is a great way to let people in…
Mireille TessierJanuary 24, 2019
Inspiration can’t be turned on like a lightbulb. So when you’ve determined that you should be sending out a monthly newsletter, what do you do…
Mireille TessierJanuary 14, 2019
Images are ubiquitous in newsletters. Moreover, a lot of emails nowadays seem to feature one large image, to the detriment of text and words. However,…
Mireille TessierDecember 24, 2018
It is important to know the difference between HTML and plain-text emails, and how they affect the delivery and engagement of your campaign. HTML stands for…
Cakemail SupportDecember 17, 2018
Make the most of natural wait times to get people to sign up to your newsletters: (more…)
Mireille TessierDecember 10, 2018
People don’t actively seek out email lists to join. They need to be presented with an opportunity and a reason to sign-up. Every time someone…
Mireille TessierDecember 6, 2018
Today in the mailbox, (you know, the outdated thing where you get paper?) I received a leaflet from a serious bank. Offering the chance to…
Isabel LapointeNovember 19, 2018
Subject line is a key to interaction with your subscribers. Here are a few ideas to master the art and grow your opening rates! The…
Yanna-Torry AsprakiNovember 15, 2018
We’re feeling optimistic. The end of 2016 seduced us with a growing number of very attractive marketing emails. We’re seeing HTML emails with well-written copy and…
Chrystian GuyJanuary 4, 2017
With the increased number of emails hitting our inbox this season, we figure it’s high time time to share some holiday season and sale newsletters…
Chrystian GuyNovember 16, 2016
It is almost upon us. The Black Friday and holiday shopping rush. There are the obvious ways online retailers prepare, such as creating new offers,…
Chrystian GuyOctober 27, 2016
The more you know and understand about your market and what motivates your audience, the better equipped you are to develop content and campaigns that get…
Chrystian GuyOctober 19, 2016
Welcome to the next in our monthly series featuring email creative that makes us tingle all over. This month we’re featuring emails that (more or…
Chrystian GuyAugust 23, 2016
When you’re looking at the big picture — email campaign metrics, month over month — sometimes it can be challenging to think about how little-picture…
Chrystian GuyAugust 11, 2016
Welcome to our first monthly roundup of beautiful email content, where we share some of the industry’s best work, and explain why we love it…
Chrystian GuyJuly 8, 2016
It’s a match made in performance marketing heaven: upload your email subscriber list to your ad network and show highly targeted display ads while your…
Chrystian GuyJuly 7, 2016
It’s not easy to create and maintain relationships in 140 characters or less. Don’t get us wrong: we love Twitter (don’t hesitate to say Hi…
Mireille TessierSeptember 17, 2014
Getting in touch with people via their inbox helps you start conversations and build relationships. It’s a great way to get the ball rolling on…
Mireille TessierSeptember 15, 2014
The emails you send make a statement about you and your company. So what’s the impression you want your emails to make? (more…)
Mireille TessierAugust 13, 2014
Small things can make a big difference. Get five tips that are quick and painless to get more people to open and click on the newsletters…
Mireille TessierJuly 23, 2014
As the weather (finally!) warms up, it’s time for a spring cleaning. Of the digital kind. Clean the list If you haven’t contacted your list…
Mireille TessierMay 12, 2014
Email marketing lets you have awesome images and pictures peppered in your campaigns for added interest and to reinforce the point you’re trying to make.…
Mireille TessierMarch 21, 2014
Small things can make a big difference. Here are a few tips that are quick and painless to implement: (more…)
Mireille TessierDecember 2, 2013
Everyone hates seeing their inbox flooded by emails that feel like they were “blasted” off to a mailing list, willy-nilly. (more…)
Mireille TessierAugust 15, 2013
Infographics, studies and censuses show that mobile is growing. And in email, it’s becoming crucial. In that mindset, we must start optimizing email marketing for smaller…
Jonathan AngelicchioMay 8, 2013
Support grows and evolves every day - and with it, our knowledge base. We've just added a handy how-to in order to help you get…
Cakemail SupportApril 10, 2012
A CSV (comma-separated values) file is a basic version of a collection of data - with no extras or fancy formatting. Each field is separated…
Cakemail SupportFebruary 13, 2012
One of the advantages of using CakeMail is that you can brand and personalize your account - including color schemes, adding a logo, and even…
Cakemail SupportDecember 12, 2011
Continuing the post from last week, Using Personalized Fields and Merge Tags, this post will focus on using merge fields as part of a link.…
Cakemail SupportNovember 24, 2011
You may organize campaigns by placing adding them to Folders. These Folders can be based on categories, themes, dates, or any other classification you can think of.…
Cakemail SupportNovember 16, 2011
Create and include personalized fields in your campaigns to more directly and effectively target your audience and keep their attention. To get started, add a…
Cakemail SupportNovember 7, 2011
A quick refresher this week on the types of bounces that CakeMail reports. After you've sent a campaign, you can track the results in your…
Cakemail SupportSeptember 20, 2011
With CakeMail it's easy to send automatic blog updates to a subscriber list via email. To add this capability to your CakeMail account, you'll need…
Cakemail SupportAugust 29, 2011
The latest edition of Hotmail, Hotmail 2011, was recently released, to the delight of users who had been waiting for a significant update. Unfortunately for…
Cakemail SupportJuly 13, 2011
Do you have a list that's so old it is literally collecting dust (so old = older than 6 months)? You know...the one you've been…
Cakemail SupportMarch 8, 2011
Use our Social Media features and make your campaigns easy for your readers to share.
Cakemail SupportFebruary 21, 2011
Are you new to CakeMail? Here is a breakdown of how to get started with your new CakeMail account : Step 1 Now that you…
Cakemail SupportFebruary 8, 2011
Some of you may have already used our easy (but somewhat limited) RSS tag feature in your emails. Today, we've decided to extend the functionality…
Cakemail SupportDecember 20, 2010
As we mentioned last week in Part 1 of this series, this is a very busy time of year for sending email and a lot…
Kevin HuxhamNovember 15, 2010
This time of year is very tempting for marketers looking to grow their list fast in time for those Holiday promotions. The C-class executives are…
Kevin HuxhamNovember 12, 2010
Gmail has just announced that it’s rolling out a new “priority inbox” feature that adds new filtering features to your inbox - highlighting emails into…
Kevin HuxhamSeptember 1, 2010
Let Your Audience Decide If you're a marketer, chances are you probably like data. A lot. Data that tells you what people want, what links…
Cakemail SupportAugust 17, 2010
Loren McDonald has just published an interesting blogpost on the need (or not) to add a second unsubscribe link on the top of your email…
Isabel LapointeApril 10, 2009