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Email marketer tips

Writing on an envelope - Photo by cottonbro from Pexels ContactsEmail marketer tipsList management

Building your contact list: Make a great first impression

The emails you send make a statement about you and your company. So what’s the impression you want your emails to make? (more…)
Cakemail SupportNovember 26, 2021
Email marketer tipsList management

Throwing money in the mailbox: why you should not do bad email marketing?

Today in the mailbox, (you know, the outdated thing where you get paper?) I received a leaflet from a serious bank. Offering the chance to…
Isabel LapointeNovember 19, 2021
Hand with money - Photo by Katt Yukawa on Unsplash Email marketer tips

The Ultimate plan to achievable email marketing for nonprofit organizations

Stay in contact with the advocates of your cause, raise money from your donators. Why Do Nonprofits Need Email Marketing? It helps you stay in…
Cakemail SupportNovember 16, 2021
Email marketer tipsEmail MarketingIndustry news

Guide: Bring excitement and connection with your clients on Small Business Saturday!

If you haven’t already, consider participating this year in Small Business Saturday in USA or Small Business Saturday in Canada to kick the Holiday season…
Cakemail SupportOctober 27, 2021
Lady cheering Credit: Pexels Andrea Piacquadio Email marketer tips

10 Tips to improve email engagement

Email marketing works, and it works very well. Focus on email engagement and make subscribers interact with your email marketing campaigns. This is the area…
Cakemail SupportJune 29, 2021
Communicating in a Time of Crisis Best practicesEmail marketer tips

Communicating in a Time of Crisis

Once you have made the right decision to keep employees and their families safe, you are probably wondering how to keep in touch with your…
Isabel LapointeApril 9, 2020
Email marketer tipsEmail Marketing

Our Black Friday checklist for online retailers

It is almost upon us. The Black Friday and holiday shopping rush. There are the obvious ways online retailers prepare, such as creating new offers,…
Cakemail SupportNovember 18, 2019
2 women discussion over paper - Photo by mentatdgt from Pexels ContactsEmail marketer tipsList management

5 Easy Tips to Keep Your Contact List Up-to-date

Up-to-date lists are certainly one of the most important practices to ensure a low complaint rate and a high engagement rate. Don't wait any longer!…
Cakemail SupportSeptember 23, 2019
To Do + post it Email marketer tipsEmail Marketing

The Ultimate Checklist Before You Send your Email

Follow this checklist to make sure your communication is optimized and help you improve your email marketing effectiveness. General information ☐ From Name and Email:…
Cakemail SupportMay 23, 2019
blurred stats graphs - Photo by Lukas from Pexels DeliverabilityEmail marketer tips

What are your goals for Opens, Clicks, Bounces, Unsubscribes and Spam rates

All the stats you need to check to improve your email marketing effectiveness and stay away from trouble. And a few quick tricks! Opens: Percentage…
Cakemail SupportMay 16, 2019
brainstorming_business_Photo by rawpixel.com from Pexels Email marketer tipsEmail Marketing

The Beginner’s Guide to Email Marketing Content Strategy

The first step to take to discover if you’re on the right path is knowing what your destination is. But you know what the goal…
Cakemail SupportMay 13, 2019
Black and white stop sign Email marketer tipsReports

What Do All Those Bounce Reports Mean?

A quick refresher on the types of bounces that you can find in your email report. After you've sent a campaign, you can track the…
Cakemail SupportMay 9, 2019
Man reading on computer seated on the floor - Photo by bruce mars from Pexels Email marketer tipsEmail MarketingTemplates

Emails: Be Personal, Be Seen, Be Journalistic

Small things can make a big difference. Here are a few tips that are quick and painless to implement: (more…)
Cakemail SupportMay 2, 2019
Calendar on a screen - Photo by rawpixel.com from Pexels Email marketer tipsEmail Marketing

Email Marketing Calendar: the Good and the Wrong Days to Send Emails

Are you planning to send en email blast on May 27th? May 28th may better, but May 26th could potentially be the best! Worldata has…
Cakemail SupportApril 29, 2019
man laughing infront a computer Email marketer tipsTemplates

Better Newsletters [Infographic]: Small Tips for Big Impact

Small things can make a big difference. Get five tips that are quick and painless to get more people to open and click on the newsletters…
Cakemail SupportMarch 28, 2019
Photo by Murilo Folgosi from Pexels DeliverabilityEmail marketer tipsList management

Thinking of Using an ‘Old’ List? – Part 3: List Cleaning 101 and Hardbounces

Previous posts: Thinking of Using an ‘Old’ List? - Part 1: The Risks Thinking of Using an ‘Old’ List? - Part 2: Prepare your Re-Opt…
Cakemail SupportMarch 21, 2019
skate board on the side of a ramp DeliverabilityEmail marketer tipsList management

Thinking of Using an ‘Old’ List? – Part 1: The Risks

Nowadays people are really trying to get the most out of their email campaigns. This sometimes means going back and using lists you haven’t touched…
Cakemail SupportMarch 11, 2019
Email marketer tipsList management

Treat me as a VIP: customized fields and personalization

A person's name... is the sweetest sound... in any language. - David Carnegie I have a handful of beloved restaurants that I always recommend to…
Isabel LapointeMarch 4, 2019
envelopes on a phone DeliverabilityEmail marketer tipsList managementTemplates

Secret ingredients to an open worthy email [+infographic]

“What’s a good open rate?” That’s the million dollar question, isn’t it? Here's the short answer: if you’ve asked for permission from everyone on your…
Cakemail SupportFebruary 18, 2019
ContactsEmail marketer tipsList management

50 Shades of Consent

At lunch, the conversation quickly switched to the famous movie from the no-less famous book 50 shades of Grey. We’re a very open-minded group though…
Isabel LapointeFebruary 14, 2019
People with checked signs infront their faces. Photo by rawpixel.com from Pexels ContactsEmail marketer tipsList management

A Quick Guide to Building the Right Kind of Contact List

"How can I build the right list?" It's one of the most frequently asked questions we get - and with good reason. After all, your…
Cakemail SupportFebruary 11, 2019
Email marketer tipsList managementTemplates

Get more people to your event with savvy emails

Hosting an event, whether it’s a trade show, a party or a wedding, involves a lot of attention to detail and organization. From choosing the…
Cakemail SupportJanuary 28, 2019
man holding a hamburger Email marketer tipsEmail Marketing

Quick email marketing guide for restaurants and pubs

Good food and friends, and a place where they meet, is certain to get tongues wagging. Email is a great way to let people in…
Cakemail SupportJanuary 24, 2019
lightbulb on blackboard Best practicesEmail marketer tips

What will you say? Inspiration for your newsletter

Inspiration can’t be turned on like a lightbulb. So when you’ve determined that you should be sending out a monthly newsletter, what do you do…
Cakemail SupportJanuary 14, 2019
2 people discussing newsletter peeks Email marketer tipsTemplates

Images in emails aren’t worth a thousand words [VIDEO]

Images are ubiquitous in newsletters. Moreover, a lot of emails nowadays seem to feature one large image, to the detriment of text and words. However,…
Cakemail SupportDecember 24, 2018
Photo People on cellphones by rawpixel.com from Pexels Email marketer tips

What is the difference between an HTML and a plain-text email campaign?

It is important to know the difference between HTML and plain-text emails, and how they affect the delivery and engagement of your campaign. HTML  stands for…
Cakemail SupportDecember 17, 2018
2 people discussing newsletter peeks Email marketer tipsFormsList management

Build your contact list [VIDEO]:Get people to sign up in person

Make the most of natural wait times to get people to sign up to your newsletters: (more…)
Cakemail SupportDecember 10, 2018
Email marketer tipsFormsList management

Build your contact list [VIDEO]: Get people to sign up online

People don’t actively seek out email lists to join. They need to be presented with an opportunity and a reason to sign-up. Every time someone…
Cakemail SupportDecember 6, 2018
Best practicesEmail marketer tips

Subject Lines Do’s and Don’ts

Subject line is a key to interaction with your subscribers. Here are a few ideas to master the art and grow your opening rates! The…
Cakemail SupportNovember 15, 2018
Email marketer tipsTemplates

Email creative we ♥, January edition

We’re feeling optimistic. The end of 2016 seduced us with a growing number of very attractive marketing emails. We’re seeing HTML emails with well-written copy and…
Cakemail SupportJanuary 4, 2017
Email marketer tipsTemplates

Email creative we ♥, holiday edition

With the increased number of emails hitting our inbox this season, we figure it’s high time time to share some holiday season and sale newsletters…
Cakemail SupportNovember 16, 2016
Email marketer tipsEmail Marketing

Three free (and essential) Google tools for digital marketers

The more you know and understand about your market and what motivates your audience, the better equipped you are to develop content and campaigns that get…
Cakemail SupportOctober 19, 2016
Email marketer tipsTemplates

Email creative we ♥, August edition

Welcome to the next in our monthly series featuring email creative that makes us tingle all over. This month we’re featuring emails that (more or…
Cakemail SupportAugust 23, 2016
Email marketer tipsTemplates

How small changes can have a big impact on your open rate

When you’re looking at the big picture — email campaign metrics, month over month — sometimes it can be challenging to think about how little-picture…
Cakemail SupportAugust 11, 2016
Email marketer tipsTemplates

Email content we ♥

Welcome to our first monthly roundup of beautiful email content, where we share some of the industry’s best work, and explain why we love it…
Cakemail SupportJuly 8, 2016
Email marketer tipsList management

Why you should all be retargeting to your subscribers

It’s a match made in performance marketing heaven: upload your email subscriber list to your ad network and show highly targeted display ads while your…
Cakemail SupportJuly 7, 2016
ContactsEmail marketer tipsList management

Be social: Using Twitter to Build Your Contact List

It’s not easy to create and maintain relationships in 140 characters or less. Don’t get us wrong: we love Twitter (don’t hesitate to say Hi…
Cakemail SupportSeptember 17, 2014
Email marketer tipsEmail Marketing

Quick Guide: Newsletters for Tech Startups [INFOGRAPHIC]

Getting in touch with people via their inbox helps you start conversations and build relationships. It’s a great way to get the ball rolling on…
Cakemail SupportSeptember 15, 2014
Email marketer tipsEmail MarketingTemplates

Tools: Give your pics some love:7 image editors anyone can use

Email marketing lets you have awesome images and pictures peppered in your campaigns for added interest and to reinforce the point you’re trying to make.…
Cakemail SupportMarch 21, 2014
Email marketer tipsTemplates

Plain text emails in this day and age

Everyone hates seeing their inbox flooded by emails that feel like they were “blasted” off to a mailing list, willy-nilly. (more…)
Cakemail SupportAugust 15, 2013
Email marketer tipsEmail TemplatesTemplates

Email Marketing Gone Mobile

Infographics, studies and censuses show that mobile is growing. And in email, it’s becoming crucial. In that mindset, we must start optimizing email marketing for smaller…
Cakemail SupportMay 8, 2013
Email marketer tips

CakeMail Getting Started User Guide

Support grows and evolves every day - and with it, our knowledge base. We've just added a handy how-to in order to help you get…
Cakemail SupportApril 10, 2012
Email marketer tips

Working with CSV files

A CSV (comma-separated values) file is a basic version of a collection of data - with no extras or fancy formatting. Each field is separated…
Cakemail SupportFebruary 13, 2012
Email marketer tipsForms

Manage Your Redirection Links

One of the advantages of using CakeMail is that you can brand and personalize your account - including color schemes, adding a logo, and even…
Cakemail SupportDecember 12, 2011
Email marketer tips

Using Merge Fields As Part of A Link

This post will focus on using merge fields as part of a link. You can use merge fields as part of a custom link that…
Cakemail SupportNovember 24, 2011
Email marketer tips

Using Folders

You may organize campaigns by placing adding them to Folders. These Folders can be based on categories, themes, dates, or any other classification you can think of.…
Cakemail SupportNovember 16, 2011
Email BuilderEmail marketer tips

Add Personalized Fields and Merge Tags!

Create and include personalized fields in your campaigns to more directly and effectively target your audience and keep their attention. To get started, add a…
Cakemail SupportNovember 7, 2011
Email BuilderEmail marketer tips

Automatically Email Your Latest Blog Posts

With CakeMail it's easy to send automatic blog updates to a subscriber list via email. To add this capability to your CakeMail account, you'll need…
Cakemail SupportAugust 29, 2011
Email marketer tipsIndustry news

Hotmail 2011 Information

The latest edition of Hotmail, Hotmail 2011, was recently released, to the delight of users who had been waiting for a significant update. Unfortunately for…
Cakemail SupportJuly 13, 2011
DeliverabilityEmail marketer tipsList management

Reconfirming your lists

Do you have a list that's so old it is literally collecting dust (so old = older than 6 months)? You know...the one you've been…
Cakemail SupportMarch 8, 2011
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