This time of year is very tempting for marketers looking to grow their list fast in time for those Holiday promotions. The C-class executives are…
Kevin HuxhamNovember 12, 2010
Let Your Audience Decide If you're a marketer, chances are you probably like data. A lot. Data that tells you what people want, what links…
Cakemail SupportAugust 17, 2010
Loren McDonald has just published an interesting blogpost on the need (or not) to add a second unsubscribe link on the top of your email…
Isabel LapointeApril 10, 2009
Previous posts: Are You Designing Emails for Seniors – Part 1 A Few Numbers Are You Designing Emails for Seniors - Part 2: Visual and…
Isabel LapointeMarch 16, 2009
Previous post: Are You Designing Emails for Seniors – Part 1 A Few Numbers You design your emails to be nice, sleek, and readable in…
Isabel LapointeMarch 11, 2009
A study released a few weeks ago has revealed quite astonishing numbers on the usage of Web-based email sites in Japan. While the older population…
Isabel LapointeMarch 9, 2009
A couple weeks ago we launched our new Litmus plug-in, built for testing your emails directly in CakeMail. This way you can be sure that…
Isabel LapointeJanuary 22, 2009
Again from Chad White, from Retail Email Blog’s, here is its Subject Lines Hall of Fame for 2008: “After reading more than 12,000 retail emails…
Isabel LapointeJanuary 14, 2009
Using the results of a survey of 407 marketing professionals, MarketingSherpa has published a series of reports around one theme - Marketing During an Economic…
Isabel LapointeJanuary 7, 2009
For many experts email marketing is one of the best options you have in these difficult financial times. When marketing budgets are the first to…
Isabel LapointeOctober 29, 2008
In the USA, Email's ROI in 2008 was $45.06 (US) for every dollar spent. Even though it has dropped from $48.34 last year, and is…
Isabel LapointeOctober 27, 2008
In a ‘Chart of the week’ taken from MarketingSherpa’s most recent issue of the annual Email Marketing Benchmark Guide, their team has put the focus…
Isabel LapointeOctober 16, 2008
Our email delivery expert, Kevin Huxham, Director of Deliverability recently updated our Deliverability section. There you will find more information and precious resources on this…
Isabel LapointeOctober 14, 2008
Learn what matters to your customers in order to deliver "a total customer experience that goes beyond the sum of its parts". The ideas in…
Isabel LapointeSeptember 26, 2008
In the expression, “permission email marketing”, the key word is “permission”. In this case, the definition of the word permission means that the owner of…
Francois LaneSeptember 22, 2008
The open rate of a campaign is a large indicator of its success. It’s of utmost importance to understand how this opening rate is measured,…
Francois LaneAugust 8, 2008
We have all received email where this absurd line appears: Please do not reply to this email, bla, bla, bla… Surely a VALID reply address,…
Isabel LapointeJuly 23, 2008
Isabel LapointeJune 25, 2008
Isabel LapointeJune 23, 2008
We've posted end-user documentation here: http://www.cakemail.com/blog/download/documentation/ The document, available in Word and OpenDocument format, can be edited, re-branded and redistributed to clients in any format…
Francois LaneFebruary 4, 2008