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Email marketer tips

CampaignsEmail marketer tipsEmail Marketing

Make Your Emails Easy To Share

Use our Social Media features and make your campaigns easy for your readers to share.
Cakemail SupportFebruary 21, 2011
CampaignsEmail marketer tips

New Feature: Advanced RSS Tags

Some of you may have already used our easy (but somewhat limited) RSS tag feature in your emails. Today, we've decided to extend the functionality…
Cakemail SupportDecember 20, 2010
ContactsEmail marketer tipsList management

Growing Your Contact List for the Holidays (Part 2) – What To Do

As we mentioned last week in Part 1 of this series, this is a very busy time of year for sending email and a lot…
Cakemail SupportNovember 15, 2010
ContactsDeliverabilityEmail marketer tipsList management

Growing Your Contact List for the Holidays – What Not to Do

This time of year is very tempting for marketers looking to grow their list fast in time for those Holiday promotions. The C-class executives are…
Cakemail SupportNovember 12, 2010
DeliverabilityEmail marketer tipsList management

Engagement – Now More Important Than Ever!

Gmail has just announced that it’s rolling out a new “priority inbox” feature that adds new filtering features to your inbox - highlighting emails into…
Cakemail SupportSeptember 1, 2010
CampaignsEmail marketer tips

CakeMail 3 How-To: A/B Split Tests

Let Your Audience Decide If you're a marketer, chances are you probably like data. A lot. Data that tells you what people want, what links…
Cakemail SupportAugust 17, 2010
Email marketer tipsEmail MarketingTemplates

Should you Add an Unsubscribe Link on the Top?

Loren McDonald has just published an interesting blogpost on the need (or not) to add a second unsubscribe link on the top of your email…
Isabel LapointeApril 10, 2009
Email marketer tipsEmail MarketingTemplates

Are You Designing Emails for Seniors – Part 3: Educational and Cultural ‘Limitations’

Previous posts: Are You Designing Emails for Seniors – Part 1 A Few Numbers Are You Designing Emails for Seniors - Part 2: Visual and…
Isabel LapointeMarch 16, 2009
Email marketer tipsEmail MarketingTemplates

Are You Designing Emails for Seniors – Part 2: Visual and Physical Disabilities

Previous post: Are You Designing Emails for Seniors – Part 1 A Few Numbers You design your emails to be nice, sleek, and readable in…
Isabel LapointeMarch 11, 2009
Email marketer tipsEmail MarketingTemplates

Are You Designing Emails for Seniors – Part 1 A Few Numbers

A study released a few weeks ago has revealed quite astonishing numbers on the usage of Web-based email sites in Japan. While the older population…
Isabel LapointeMarch 9, 2009
DeliverabilityEmail marketer tipsEmail MarketingTemplates

Email design by Litmus

A couple weeks ago we launched our new Litmus plug-in, built for testing your emails directly in CakeMail. This way you can be sure that…
Isabel LapointeJanuary 22, 2009
Email marketer tipsEmail Marketing

Practical Strategies for BtoC & BtoB: Email in Recession Part 4

Using the results of a survey of 407 marketing professionals, MarketingSherpa has published a series of reports around one theme - Marketing During an Economic…
Isabel LapointeJanuary 7, 2009
Email marketer tipsEmail Marketing

Email Marketing is still by far the Best ROI: Email in Recession Part 2

In the USA, Email's ROI in 2008 was $45.06 (US) for every dollar spent. Even though it has dropped from $48.34 last year, and is…
Isabel LapointeOctober 27, 2008
Email marketer tipsEmail MarketingTemplates

Reach them, Speak their Language: Email in Recession part 1

In a ‘Chart of the week’ taken from MarketingSherpa’s most recent issue of the annual Email Marketing Benchmark Guide, their team has put the focus…
Isabel LapointeOctober 16, 2008
DeliverabilityEmail marketer tipsList management

Deliverability FAQ, Whitelisting 101 and more

Our email delivery expert, Kevin Huxham, Director of Deliverability recently updated our Deliverability section. There you will find more information and precious resources on this…
Isabel LapointeOctober 14, 2008
Email marketer tipsEmail Marketing

Email Ten Demandments for Customers in Heaven

Learn what matters to your customers in order to deliver "a total customer experience that goes beyond the sum of its parts". The ideas in…
Isabel LapointeSeptember 26, 2008
DeliverabilityEmail marketer tipsList management

What’s in Permission?

In the expression, “permission email marketing”, the key word is “permission”. In this case, the definition of the word permission means that the owner of…
Francois LaneSeptember 22, 2008
DeliverabilityEmail marketer tipsTemplates

Make the Most of the “Open Rate”

The open rate of a campaign is a large indicator of its success. It’s of utmost importance to understand how this opening rate is measured,…
Francois LaneAugust 8, 2008
DeliverabilityEmail marketer tipsList management

Email is a Two-Sided Game

We have all received email where this absurd line appears: Please do not reply to this email, bla, bla, bla… Surely a VALID reply address,…
Isabel LapointeJuly 23, 2008
Email marketer tipsList managementTemplates

Before you press the SEND button

Isabel LapointeJune 23, 2008
Email marketer tipsProduct release

End-User Documentation for CakeMail Interface v1.1

We've posted end-user documentation here: Cakemail Documentation/ The document, available in Word and OpenDocument format, can be edited, re-branded and redistributed to clients in any…
Francois LaneFebruary 4, 2008
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