If you haven’t already, consider participating this year in Small Business Saturday in USA or Small Business Saturday in Canada to kick the Holiday season…
Cakemail SupportOctober 27, 2021
Even the Pope, if he did email marketing would see himself asking this question from time to time (granted he might phrase it a little…
Cakemail SupportFebruary 8, 2021
Is it ok to change my from address? I get this question from time to time and it’s a good one. I’m always happy to…
Cakemail SupportJanuary 31, 2019
Apple announced last month they are switching their DMARC policy from “p=none” to a “p=quarantine” on the following domains: mac.com me.com icloud.com What does this…
Cakemail SupportAugust 20, 2018
By now you might have heard snippets of news about the EU’s new data protection and privacy law. The General Data Protection Regulation (GDPR), which…
Cakemail SupportMay 22, 2018
CASL Checklist because the Law still applies Canada’s Minister of Innovation, Science and Economic Development, the Honourable Navdeep Bains announced last week that the Private…
Cakemail SupportJune 12, 2017
As a 100% Canadian email marketing tool, we protect your subscribers’ privacy. In the wake of a recent executive order that may put at risk…
Cakemail SupportMarch 2, 2017
The future is already here — it's just not very evenly distributed. - William Gibson Emerging technologies are about to radically change the way we…
Cakemail SupportFebruary 1, 2017
There has been a lot of looking back at last year since we entered 2017. And with good reason. We’ve entered the new year with…
Cakemail SupportJanuary 17, 2017
As everyone begins to cozy up for the holidays, we figure it’s time for the second edition of tech stories we couldn’t help but share.…
Cakemail SupportDecember 8, 2016
We know how it goes. You struggle to scrape together that holiday marketing budget every year. But somehow, it never gets any bigger. Or maybe…
Cakemail SupportNovember 11, 2016
Here at Cakemail, we obsessively share links to articles about ideas and innovations that we find exciting. While some links are silly and irrelevant, others…
Cakemail SupportNovember 3, 2016
If you’re investing the time, money and resources into managing an email marketing or advertising campaign, you want to give it every opportunity to convert.…
Cakemail SupportAugust 25, 2016
As a marketer, you already know: email marketing is hotter than ever. Study after study shows that consumers still rely on email, they’re just using…
Cakemail SupportJune 23, 2016
In 2011, Kevin Huxham, CakeMail's very own DoD (Director of Deliverability), wrote this article highlighting best practices for the Holidays. We've updated the article -…
Cakemail SupportNovember 25, 2015
Permission, and how it’s defined, is the big difference between CAN-SPAM and the Canadian Anti-Spam Legislation (CASL). CAN-SPAM allows you to purchase a mailing list…
Cakemail SupportJune 2, 2014
Wondering what the difference is between the new Canadian Legislation and the existing American CAN-SPAM act of 2003? (more…)
Cakemail SupportMay 28, 2014
If you’re using an email like jane.doe@yahoo.com or john@aol.com in the From field of your campaign, chances are quite a few of your contacts aren’t…
Cakemail SupportApril 24, 2014
Google’s been very busy, email-wise. Tabs, Image caching and, disclosed in San Francisco last week, two new features: a button that allows people to ‘Unsubscribe’…
Cakemail SupportFebruary 28, 2014
I’ve been reading a lot about the New Inbox and how it’s going to cause the demise of email marketing as we know it - or, at the very…
Cakemail SupportJuly 25, 2013
Tags for Mailing Addresses Make CASL Compliance Easier In August, we discussed why you need to include a mailing address in your emails. The latest…
Cakemail SupportDecember 14, 2012
The CRTC recently published two information bulletins to help businesses better understand Bill C-28, Canada's anti-spam legislation. Are you in the US? Yes this applies…
Cakemail SupportNovember 15, 2012
In order to meet the anti-spam policy, you must include a physical/street address as part of your email content. This address is required by law for accountability reasons and…
Cakemail SupportAugust 28, 2012
Permission to send emails to the contacts on your list is extremely important. Without ensuring you have the proper permission from your contacts to send…
Cakemail SupportJuly 13, 2012
I've received some feedback from clients having issues rendering images on smartphones. With the sale of smartphones going up and more and more people receiving…
Cakemail SupportJune 12, 2012
New EU cookie legislation went into effect May 25, 2012 that requires all users to give websites their consent to install cookies and track user…
Cakemail SupportMay 28, 2012
It's always important to remember that creating an email template, whether you're coding it or designing it, is not like coding a website - different…
Cakemail SupportApril 24, 2012
If there is one rule of thumb when it comes to coding HTML email, it is to remember that coding an email is not like…
Cakemail SupportApril 3, 2012
Canada’s Bill C-28 (also knows as CASL) is moving forward with last week’s release of the Canadian Radio-television and Telecommunications Commission’s final set of regulations…
Cakemail SupportMarch 20, 2012
Six approaches for future-proof email marketing Once again, Mark Brownlow makes a good interesting piece on the best things to focus on while creating email…
Isabel LapointeDecember 7, 2011
Your list will perform differently than other marketers based on your audience, their interest (and the content) of your email messages and the frequency that…
Cakemail SupportDecember 5, 2011
Mobile Is Less Forgiving than Desktop Many guidelines are similar for mobile and desktop design, but their mobile interpretation is much more unforgiving. Read this…
Isabel LapointeNovember 10, 2011
MainSleaze Recently launched, MainSleaze is exactly the kind of place where you don't want to appear, and where we don't want to have our name…
Isabel LapointeOctober 25, 2011
Learning from last year Return Path specialists suggest that you look thoroughly at your last Holiday Season results before you start planning this year's campaigns…
Isabel LapointeOctober 19, 2011
Hotmail's new functionalities can affect your deliverability More then ever, you have to make sure your subscribers love you! Among the features: - Hotmail is…
Isabel LapointeOctober 11, 2011
How Email Works... (and why you have bounces) An interesting "behind the scenes" look at how email travels and how MTA's communicate - and why…
Isabel LapointeOctober 4, 2011
Here are some interesting articles we’ve been sharing at CakeMail lately. Make It a Mobile Mentality When you create a campaign, review everything you do…
Isabel LapointeSeptember 14, 2011
Here are some interesting articles we’ve been sharing at CakeMail lately. How to overcome segmentation challenges and deliver targeted content Segmentation has proven its efficiency.…
Isabel LapointeAugust 30, 2011
Here are some interesting articles we’ve been sharing at CakeMail lately. Have you trained subscribers to ignore you? We do everything to help our customers…
Isabel LapointeAugust 23, 2011
Here are some interesting articles we've been sharing at CakeMail lately. Death to the ‘Noreply’ Mailbox Developer & software engineer Joss Crowcroft rants about the…
Isabel LapointeAugust 17, 2011
Everybody working in the email marketing business knows (or should know) that making email templates is hard. It is actually way worse than creating websites…
Cakemail SupportAugust 12, 2011
Some serious topics turned into pleasant advice in this week's icing news. Read these quotes, view the presentations & videos, and learn how to be…
Isabel LapointeAugust 10, 2011
The latest edition of Hotmail, Hotmail 2011, was recently released, to the delight of users who had been waiting for a significant update. Unfortunately for…
Cakemail SupportJuly 13, 2011
When I first got into the product design world, I had a lot of difficulties to find any information whatsoever on how to do my…
Cakemail SupportApril 26, 2011
Some great things we’ve been reading & sharing around the CakeMail office lately. Call To Action Buttons Best Practice Guide Just because you create a…
Cakemail SupportMarch 4, 2011
Some great things we’ve been reading & sharing around the CakeMail office lately. Birdwatching: QR Codes In Emails Some interesting info here - though the…
Cakemail SupportFebruary 17, 2011
It has been a little over a month since Canada’s new anti-spam received Royal Assent from His Excellency the Right Honourable David Johnston (Governor General…
Cakemail SupportJanuary 31, 2011
Some great things we’ve been reading & sharing around the CakeMail office lately. Designing email for touch With more and more of our email-reading happening…
Cakemail SupportJanuary 17, 2011
Some great things we’ve been reading & sharing around the CakeMail office lately. How Email Marketing Will Evolve In 2011 The Email Insider looks ahead…
Cakemail SupportDecember 14, 2010