If you haven’t already, consider participating this year in Small Business Saturday in USA or Small Business Saturday in Canada to kick the Holiday season…
Apple announced last month they are switching their DMARC policy from “p=none” to a “p=quarantine” on the following domains: mac.com me.com icloud.com What does this…
CASL Checklist because the Law still applies Canada’s Minister of Innovation, Science and Economic Development, the Honourable Navdeep Bains announced last week that the Private…
Here at Cakemail, we obsessively share links to articles about ideas and innovations that we find exciting. While some links are silly and irrelevant, others…
If you’re investing the time, money and resources into managing an email marketing or advertising campaign, you want to give it every opportunity to convert.…
In 2011, Kevin Huxham, CakeMail's very own DoD (Director of Deliverability), wrote this article highlighting best practices for the Holidays. We've updated the article -…
Permission, and how it’s defined, is the big difference between CAN-SPAM and the Canadian Anti-Spam Legislation (CASL). CAN-SPAM allows you to purchase a mailing list…
Google’s been very busy, email-wise. Tabs, Image caching and, disclosed in San Francisco last week, two new features: a button that allows people to ‘Unsubscribe’…
The CRTC recently published two information bulletins to help businesses better understand Bill C-28, Canada's anti-spam legislation. Are you in the US? Yes this applies…
In order to meet the anti-spam policy, you must include a physical/street address as part of your email content. This address is required by law for accountability reasons and…
Permission to send emails to the contacts on your list is extremely important. Without ensuring you have the proper permission from your contacts to send…
I've received some feedback from clients having issues rendering images on smartphones. With the sale of smartphones going up and more and more people receiving…
Canada’s Bill C-28 (also knows as CASL) is moving forward with last week’s release of the Canadian Radio-television and Telecommunications Commission’s final set of regulations…
Six approaches for future-proof email marketing Once again, Mark Brownlow makes a good interesting piece on the best things to focus on while creating email…
Your list will perform differently than other marketers based on your audience, their interest (and the content) of your email messages and the frequency that…
Mobile Is Less Forgiving than Desktop Many guidelines are similar for mobile and desktop design, but their mobile interpretation is much more unforgiving. Read this…
Learning from last year Return Path specialists suggest that you look thoroughly at your last Holiday Season results before you start planning this year's campaigns…
Hotmail's new functionalities can affect your deliverability More then ever, you have to make sure your subscribers love you! Among the features: - Hotmail is…
Here are some interesting articles we’ve been sharing at CakeMail lately. Make It a Mobile Mentality When you create a campaign, review everything you do…
Here are some interesting articles we’ve been sharing at CakeMail lately. How to overcome segmentation challenges and deliver targeted content Segmentation has proven its efficiency.…
Here are some interesting articles we’ve been sharing at CakeMail lately. Have you trained subscribers to ignore you? We do everything to help our customers…
Here are some interesting articles we've been sharing at CakeMail lately. Death to the ‘Noreply’ Mailbox Developer & software engineer Joss Crowcroft rants about the…
Everybody working in the email marketing business knows (or should know) that making email templates is hard. It is actually way worse than creating websites…
The latest edition of Hotmail, Hotmail 2011, was recently released, to the delight of users who had been waiting for a significant update. Unfortunately for…
Some great things we’ve been reading & sharing around the CakeMail office lately. Call To Action Buttons Best Practice Guide Just because you create a…
Some great things we’ve been reading & sharing around the CakeMail office lately. Birdwatching: QR Codes In Emails Some interesting info here - though the…
It has been a little over a month since Canada’s new anti-spam received Royal Assent from His Excellency the Right Honourable David Johnston (Governor General…
Some great things we’ve been reading & sharing around the CakeMail office lately. Designing email for touch With more and more of our email-reading happening…
Some great things we’ve been reading & sharing around the CakeMail office lately. How Email Marketing Will Evolve In 2011 The Email Insider looks ahead…