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Industry news

Email marketer tipsEmail MarketingIndustry news

Guide: Bring excitement and connection with your clients on Small Business Saturday!

If you haven’t already, consider participating this year in Small Business Saturday in USA or Small Business Saturday in Canada to kick the Holiday season…
Mireille TessierOctober 27, 2021
Background photo created by jannoon028 DeliverabilityIndustry newsLaws and regulations

Apple is about to take a bite out of Email Marketing

There has been a lot of talk in the industry lately concerning Apple’s new Mail Privacy update in iOS 15 which is expected to be…
Kevin HuxhamSeptember 7, 2021
DeliverabilityEmail MarketingIndustry news

Why is my email in the #$*& junk folder?

Even the Pope, if he did email marketing would see himself asking this question from time to time (granted he might phrase it a little…
Kevin HuxhamFebruary 8, 2021
Photo by Jens Johnsson from Pexels DeliverabilityEmail MarketingIndustry news

From address: is it ok to change it?

Is it ok to change my from address? I get this question from time to time and it’s a good one. I’m always happy to…
Kevin HuxhamJanuary 31, 2019
DeliverabilityIndustry news

Apple updates DMARC – Warning for senders

Apple announced last month they are switching their DMARC policy from “p=none” to a “p=quarantine” on the following domains: mac.com me.com icloud.com What does this…
Kevin HuxhamAugust 20, 2018
GDPR Website Cakemail newsIndustry newsLaws and regulations

Understanding the GDPR and how Cakemail will help you comply

By now you might have heard snippets of news about the EU’s new data protection and privacy law. The General Data Protection Regulation (GDPR), which…
Cakemail SupportMay 22, 2018
DeliverabilityIndustry news

Important Anti-Spam Law Update – Your Checklist

CASL Checklist because the Law still applies Canada’s Minister of Innovation, Science and Economic Development, the Honourable Navdeep Bains announced last week that the Private…
Kevin HuxhamJune 12, 2017
Industry news

Foreign Email Data Privacy in the USA

As a 100% Canadian email marketing tool, we protect your subscribers’ privacy. In the wake of a recent executive order that may put at risk…
Chrystian GuyMarch 2, 2017
Industry news

The future is here: Wrap your head around AI, big data and VR

The future is already here — it's just not very evenly distributed. - William Gibson Emerging technologies are about to radically change the way we…
Chrystian GuyFebruary 1, 2017
Industry news

Three links that make us curious about the year ahead

There has been a lot of looking back at last year since we entered 2017. And with good reason. We’ve entered the new year with…
Chrystian GuyJanuary 17, 2017
Industry news

Three tech stories we couldn’t help but share, December 2016

As everyone begins to cozy up for the holidays, we figure it’s time for the second edition of tech stories we couldn’t help but share.…
Chrystian GuyDecember 8, 2016
Industry news

Stretch your shoestring budget: marketing hacks for the holidays

We know how it goes. You struggle to scrape together that holiday marketing budget every year. But somehow, it never gets any bigger. Or maybe…
Chrystian GuyNovember 11, 2016
Industry news

Tech stories we couldn’t help but share, November 2016

Here at Cakemail, we obsessively share links to articles about ideas and innovations that we find exciting. While some links are silly and irrelevant, others…
Chrystian GuyNovember 3, 2016
Industry news

Build better landing pages: here’s how

If you’re investing the time, money and resources into managing an email marketing or advertising campaign, you want to give it every opportunity to convert.…
Chrystian GuyAugust 25, 2016
Email MarketingIndustry news

Email marketing by the numbers

As a marketer, you already know: email marketing is hotter than ever. Study after study shows that consumers still rely on email, they’re just using…
Chrystian GuyJune 23, 2016
DeliverabilityEmail MarketingIndustry news

Blacklist Friday

In 2011, Kevin Huxham, CakeMail's very own DoD (Director of Deliverability), wrote this article highlighting best practices for the Holidays.  We've updated the article -…
Kevin HuxhamNovember 25, 2015
Industry newsLaws and regulationsList management

CASL: Examples of Express and Implied Consent

Permission, and how it’s defined, is the big difference between CAN-SPAM and the Canadian Anti-Spam Legislation (CASL). CAN-SPAM allows you to purchase a mailing list…
Mireille TessierJune 2, 2014
Industry newsLaws and regulationsList management

CASL: At-a-Glance: CASL vs CAN-SPAM

Wondering what the difference is between the new Canadian Legislation and the existing American CAN-SPAM act of 2003? (more…)
Mireille TessierMay 28, 2014
Industry news

Using Yahoo! or AOL? Here’s why your emails aren’t hitting the inbox.

If you’re using an email like jane.doe@yahoo.com or john@aol.com in the From field of your campaign, chances are quite a few of your contacts aren’t…
Cakemail SupportApril 24, 2014
DeliverabilityIndustry newsList management

News: Gmail’s unsubscribe button and Feedback loop

Google’s been very busy, email-wise. Tabs, Image caching and, disclosed in San Francisco last week, two new features: a button that allows people to ‘Unsubscribe’…
Mireille TessierFebruary 28, 2014
DeliverabilityEmail MarketingIndustry news

Tabs: Gmail’s new Inbox

I’ve been reading a lot about the New Inbox and how it’s going to cause the  demise of email marketing as we know it - or, at the very…
Mireille TessierJuly 25, 2013
Email MarketingIndustry news

Mailing address in emails

Tags for Mailing Addresses Make CASL Compliance Easier In August, we discussed why you need to include a mailing address in your emails.  The latest…
Mireille TessierDecember 14, 2012
DeliverabilityIndustry newsLaws and regulations

Bill C-28: an update

The CRTC recently published two information bulletins to help businesses better understand Bill C-28, Canada's anti-spam legislation. Are you in the US?  Yes this applies…
Kevin HuxhamNovember 15, 2012
DeliverabilityIndustry newsLaws and regulations

Why do I need to add a physical/address to my campaign?

In order to meet the requirements of anti-spam legislation and our own anti-spam policy, you must include a physical/street address as part of your email content. This address is…
Cakemail SupportAugust 28, 2012
DeliverabilityIndustry newsLaws and regulationsList management

Why do I need permission from contacts to add them to my list?

Permission to send emails to the contacts on your list is extremely important. Without ensuring you have the proper permission from your contacts to send…
Cakemail SupportJuly 13, 2012
Email MarketingIndustry news

Rendering images on smartphones

I've received some feedback from clients having issues rendering images on smartphones. With the sale of smartphones going up and more and more people receiving…
Cakemail SupportJune 12, 2012
Cakemail newsIndustry newsProduct

CakeMail & the EU Cookie Legislation

New EU cookie legislation went into effect May 25, 2012 that requires all users to give websites their consent to install cookies and track user…
Cakemail SupportMay 28, 2012
Email MarketingIndustry news

Designing emails: the importance of template size

It's always important to remember that creating an email template, whether you're coding it or designing it, is not like coding a website - different…
Cakemail SupportApril 24, 2012
Email MarketingIndustry newsProduct

HTML Email Coding Tip: Why not background images?

If there is one rule of thumb when it comes to coding HTML email, it is to remember that coding an email is not like…
Cakemail SupportApril 3, 2012
DeliverabilityEmail MarketingIndustry news

CRTC releases final anti-spam regulations

Canada’s Bill C-28 (also knows as CASL) is moving forward with last week’s release of the Canadian Radio-television and Telecommunications Commission’s final set of regulations…
Kevin HuxhamMarch 20, 2012
Email MarketingIndustry news

The Icing News: Future-proof email marketing, Best email variables to test

Six approaches for future-proof email marketing Once again, Mark Brownlow makes a good interesting piece on the best things to focus on while creating email…
Isabel LapointeDecember 7, 2011
Industry news

What’s the most popular day to send email?

Your list will perform differently than other marketers based on your audience, their interest (and the content) of your email messages and the frequency that…
Cakemail SupportDecember 5, 2011
Email MarketingIndustry news

The Icing News: Become a supreme being of great subject line writing, Mobile Is Less Forgiving than Desktop

Mobile Is Less Forgiving than Desktop Many guidelines are similar for mobile and desktop design, but their mobile interpretation is much more unforgiving. Read this…
Isabel LapointeNovember 10, 2011
Email MarketingIndustry news

The Icing News: New Spam Blog, List Hygiene, Search and Email, Mobile

MainSleaze Recently launched, MainSleaze is exactly the kind of place where you don't want to appear, and where we don't want to have our name…
Isabel LapointeOctober 25, 2011
Email MarketingIndustry news

The Icing News: Look at Last Year, Share Wisely, Email Marketing Urban Legends?

Learning from last year Return Path specialists suggest that you look thoroughly at your last Holiday Season results before you start planning this year's campaigns…
Isabel LapointeOctober 19, 2011
Email MarketingIndustry news

The Icing News: Email Remains ROI King, New Hotmail Functions for Newsletters

Hotmail's new functionalities can affect your deliverability More then ever, you have to make sure your subscribers love you! Among the features: - Hotmail is…
Isabel LapointeOctober 11, 2011
Email MarketingIndustry news

The Icing News: How Email Works (and why it bounces), Building List and Good Forms

How Email Works... (and why you have bounces) An interesting "behind the scenes" look at how email travels and how MTA's communicate - and why…
Isabel LapointeOctober 4, 2011
Email MarketingIndustry news

The Icing News: 10 sec. to Convince, Mobile Mentality, Marketing Psychology

Here are some interesting articles we’ve been sharing at CakeMail lately. Make It a Mobile Mentality When you create a campaign, review everything you do…
Isabel LapointeSeptember 14, 2011
Email MarketingIndustry news

The Icing News: Segment to Target, Check-up on your Newsletter template

Here are some interesting articles we’ve been sharing at CakeMail lately. How to overcome segmentation challenges and deliver targeted content Segmentation has proven its efficiency.…
Isabel LapointeAugust 30, 2011
Email MarketingIndustry news

The Icing News: Electroshock Therapy for Email, Internal Email, Using Type and DX3 Canada

Here are some interesting articles we’ve been sharing at CakeMail lately. Have you trained subscribers to ignore you? We do everything to help our customers…
Isabel LapointeAugust 23, 2011
Email MarketingIndustry news

The Icing News: Death to the ‘Noreply’, How “FREE” produced high CTR

Here are some interesting articles we've been sharing at CakeMail lately. Death to the ‘Noreply’ Mailbox Developer & software engineer Joss Crowcroft rants about the…
Isabel LapointeAugust 17, 2011
Email TemplatesIndustry news

Designing email templates doesn’t have to hurt.

Everybody working in the email marketing business knows (or should know) that making email templates is hard. It is actually way worse than creating websites…
Cedric DugasAugust 12, 2011
Email MarketingIndustry news

The Icing News: marketing advice from the past & how to destroy your email program

Some serious topics turned into pleasant advice in this week's icing news. Read these quotes, view the presentations & videos, and learn how to be…
Isabel LapointeAugust 10, 2011
Email marketer tipsIndustry news

Hotmail 2011 Information

The latest edition of Hotmail, Hotmail 2011, was recently released, to the delight of users who had been waiting for a significant update. Unfortunately for…
Cakemail SupportJuly 13, 2011
Industry news

So you want to become a product designer?

When I first got into the product design world, I had a lot of difficulties to find any information whatsoever on how to do my…
Cakemail SupportApril 26, 2011
Email MarketingIndustry news

Icing News: Call To Action Buttons Best Practice Guide, Design Tips for Mobile Email

Some great things we’ve been reading & sharing around the CakeMail office lately. Call To Action Buttons Best Practice Guide Just because you create a…
Cakemail SupportMarch 4, 2011
Email MarketingIndustry news

Icing News: QR Codes In Emails, Oopsy Hall of Fame 2.17.2011

Some great things we’ve been reading & sharing around the CakeMail office lately. Birdwatching: QR Codes In Emails Some interesting info here - though the…
Cakemail SupportFebruary 17, 2011
DeliverabilityIndustry newsLaws and regulations

Bill C-28 – What Every Marketer Needs to Know

It has been a little over a month since Canada’s new anti-spam received Royal Assent from His Excellency the Right Honourable David Johnston (Governor General…
Kevin HuxhamJanuary 31, 2011
Email MarketingIndustry news

Icing News: Canada Passes Anti-Spam and Anti-Spyware Law 1.17.2011

Some great things we’ve been reading & sharing around the CakeMail office lately. Designing email for touch With more and more of our email-reading happening…
Cakemail SupportJanuary 17, 2011
Email MarketingIndustry news

Icing News: The benefits of email testing 12.14.10

Some great things we’ve been reading & sharing around the CakeMail office lately. How Email Marketing Will Evolve In 2011 The Email Insider looks ahead…
Cakemail SupportDecember 14, 2010
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