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Product

ContactsEmail MarketingForms

‘The most wonderful time of the year’- to get new subscribers on your contact list!

Last weekend, feeling “Christmas-y”, I went to my favourite tea boutique to get my ‘Christmas tea’ while listening to ‘Christmas music’. Yeah, I know, that’s…
Isabel LapointeNovember 29, 2021
Writing on an envelope - Photo by cottonbro from Pexels ContactsEmail marketer tipsList management

Building your contact list: Make a great first impression

The emails you send make a statement about you and your company. So what’s the impression you want your emails to make? (more…)
Mireille TessierNovember 26, 2021
Artsy Christmas Card - Photo by Jonathan Borba from Pexels ContactsList management

Merry Christmas to… what’s your name again?

I don’t know about you but, even in 2020s, I still receive some of those paper Christmas cards. You know the ones that are really…
Isabel LapointeNovember 26, 2021
templates on a screen Cakemail newsEmail Templates

600 New Email Marketing Templates for Entrepreneurs and SMB Marketers

Yep, that's right. We have 600 new fully customizable email marketing templates in our Cakemail Next-Gen email designer. Perfect for big or small email lists!…
Cakemail ProductMarch 25, 2021
Computer screen with Cakemail Editor APICakemail newsProduct release

Introducing Automation API & Next-gen app

Over the past few months, we have been working to rebuild Cakemail from the ground up to make it easier and more efficient for organizations…
Isabel LapointeFebruary 3, 2021
woman coding on a laptop APIProduct release

Cakemail Next-gen APIs: easier, safer and wiser

Connect to your app and start sending emails in 15 minutes! Most applications and websites today use transactional email to communicate with their users on…
Cakemail ProductJuly 13, 2020
Open window Reports

Understanding open rates

You've just sent your first campaign and now it's time to review campaign reports. We'll take a closer look at open rates and how they…
Cakemail SupportOctober 16, 2019
2 women discussion over paper - Photo by mentatdgt from Pexels ContactsEmail marketer tipsList management

5 Easy Tips to Keep Your Contact List Up-to-date

Up-to-date lists are certainly one of the most important practices to ensure a low complaint rate and a high engagement rate. Don't wait any longer!…
Mireille TessierSeptember 23, 2019
Black and white stop sign Email marketer tipsReports

What Do All Those Bounce Reports Mean?

A quick refresher on the types of bounces that you can find in your email report. After you've sent a campaign, you can track the…
Cakemail SupportMay 9, 2019
ContactsEmail marketer tipsList management

50 Shades of Consent

At lunch, the conversation quickly switched to the famous movie from the no-less famous book 50 shades of Grey. We’re a very open-minded group though…
Isabel LapointeFebruary 14, 2019
People with checked signs infront their faces. Photo by rawpixel.com from Pexels ContactsEmail marketer tipsList management

A Quick Guide to Building the Right Kind of Contact List

"How can I build the right list?" It's one of the most frequently asked questions we get - and with good reason. After all, your…
Mireille TessierFebruary 11, 2019
2 people discussing newsletter peeks Email marketer tipsFormsList management

Build your contact list [VIDEO]:Get people to sign up in person

Make the most of natural wait times to get people to sign up to your newsletters: (more…)
Mireille TessierDecember 10, 2018
Email marketer tipsFormsList management

Build your contact list [VIDEO]: Get people to sign up online

People don’t actively seek out email lists to join. They need to be presented with an opportunity and a reason to sign-up. Every time someone…
Mireille TessierDecember 6, 2018
ContactsFormsList management

Build your contact list: Benefits of signing up [Video]

When you ask people if they want to receive newsletters from your company, their first thought will typically be “What’s in it for me?” Here…
Mireille TessierNovember 22, 2018
ContactsList management

Every marketer should be obsessed with segmentation. Here’s why.

It’s not a surprise that intelligently segmented email lists results in more opens, a higher clickthrough rate and better deliverability. Case studies shared by Econsultancy…
Chrystian GuyNovember 30, 2016
Email MarketingReports

Do you measure up?

My typical day starts by having a look at my Facebook feed. I’ll quickly get a summary of the number of miles that Marie-Julie, Alex…
Isabel LapointeFebruary 9, 2015
CampaignsDeliverabilityEmail TemplatesTemplates

Why would you send a billboard by email?

Today, I slammed on the brakes. I almost hit the car in front of me. I was trying to read a new billboard on my…
Isabel LapointeNovember 6, 2014
ContactsEmail marketer tipsList management

Be social: Using Twitter to Build Your Contact List

It’s not easy to create and maintain relationships in 140 characters or less. Don’t get us wrong: we love Twitter (don’t hesitate to say Hi…
Mireille TessierSeptember 17, 2014
ContactsList management

Be social: Using Facebook to Build Your Contact List

With 1.3 Billion (yes, that’s a ‘B’) active users, your local business should have a Business page on Facebook. The page should mention your business’…
Mireille TessierAugust 27, 2014
Plug-ins

Sign up form for WordPress websites

Being a techie dad has great perks. You can impress your kids by setting a website for their hockey team. Or at least, you impress…
Patrick BeaudoinDecember 10, 2013
ContactsList management

Contacts: Ask less. Get more.

I doubt very many of you jumped for joy the last time the Census bureau asked for an update. Of course, good citizen that you…
Mireille TessierNovember 4, 2013
Behind-the-scenes

Optimizing front-end performances for the CakeMail app

Optimizing front-end performance is no small issue to tackle. But since our latest version is a complete rewrite from the ground up, it’s the perfect…
Cedric DugasJuly 16, 2013
Email marketer tipsEmail TemplatesTemplates

Email Marketing Gone Mobile

Infographics, studies and censuses show that mobile is growing. And in email, it’s becoming crucial. In that mindset, we must start optimizing email marketing for smaller…
Jonathan AngelicchioMay 8, 2013
Forms

How to customize HTML forms

Our system allows you to integrate subscribe and unsubscribe forms for a specific contact list directly into your website. While we provide a very basic form, you…
Cakemail SupportJuly 30, 2012
Forms

Introducing: Improved Forms

We have made a huge update to our tracking link system - one of the most important systems that powers CakeMail. This system allows us…
Cakemail SupportJuly 19, 2012
Email MarketingProduct

How do I boost my click-through rate?

There are two things you can do to improve click-through rates: Keep your readers engaged. Write compelling, engaging content that your clients are happy to receive…
Cakemail SupportMay 30, 2012
Cakemail newsIndustry newsProduct

CakeMail & the EU Cookie Legislation

New EU cookie legislation went into effect May 25, 2012 that requires all users to give websites their consent to install cookies and track user…
Cakemail SupportMay 28, 2012
Cakemail newsProduct

System Update: Archiving Campaigns

Starting today, in order to improve overall performance, detailed campaign reports for delivered campaigns that are more than six months old will be automatically archived.…
Cakemail SupportMay 17, 2012
Product

New Feature: Configure your DNS Settings

In order to brand the tracking links and help maximize your clients' deliverability, you will need to configure your DNS entries. This will allow your…
Cakemail SupportMay 7, 2012
CampaignsProduct release

New Feature: Validating a sender’s email address

Because spammers often masquerade as legitimate senders (claiming that their emails are coming from a real company or person), receivers will often look to authentication…
Cakemail SupportApril 30, 2012
Cakemail newsProduct

How we do product design at CakeMail

Ideas In traditional workplaces, ideas that don't come from the product manager are not typically taken into account. At CakeMail, we think differently. Anyone can…
Cakemail SupportApril 18, 2012
Email MarketingIndustry newsProduct

HTML Email Coding Tip: Why not background images?

If there is one rule of thumb when it comes to coding HTML email, it is to remember that coding an email is not like…
Cakemail SupportApril 3, 2012
Email Builder

Social Media sharing with CakeMail

CakeMail currently offers two types of social media integration - one to share your campaign, and the other to add follow links to your Facebook…
Cakemail SupportMarch 26, 2012
Email BuilderEmail Marketing

How to Code HTML Emails

Tweaking an HTML email's design can be tricky and you may find out that your design is not consistent across all email clients. Here are some tricks…
Cakemail SupportFebruary 6, 2012
Reports

Use Google Analytics to track your campaigns

If you have a Google Analytics account and wish to track details of your campaign, you may do so with the Google Analytics add-on. This…
Cakemail SupportJanuary 16, 2012
DeliverabilityEmail MarketingProduct

Using Unsubscribe and Physical Address Tags

In compliance with Canada's New Anti-Spam Law (Bill C-28), The CAN SPAM ACT of 2003 and CakeMail's existing Anti Spam Policy all senders using our…
Kevin HuxhamDecember 13, 2011
Email marketer tipsForms

Manage Your Redirection Links

One of the advantages of using CakeMail is that you can brand and personalize your account - including color schemes, adding a logo, and even…
Cakemail SupportDecember 12, 2011
Email BuilderEmail marketer tips

Add Personalized Fields and Merge Tags!

Create and include personalized fields in your campaigns to more directly and effectively target your audience and keep their attention. To get started, add a…
Cakemail SupportNovember 7, 2011
ContactsPlug-insReseller Admin

Use Wufoo Webhook Sync

Wufoo Webhook Sync is a brand new feature in our v3.1 interface that we're excited to introduce! This new feature allows you to automatically sync your…
Cakemail SupportOctober 20, 2011
Email BuilderEmail marketer tips

Automatically Email Your Latest Blog Posts

With CakeMail it's easy to send automatic blog updates to a subscriber list via email. To add this capability to your CakeMail account, you'll need…
Cakemail SupportAugust 29, 2011
ContactsEmail MarketingForms

Set Up Your Opt-In Emails

A Subscription Confirmation Email is a major component of good list-building practices, and the second step for those subscribing to a confirmed (or double) opt-in list.…
Cakemail SupportAugust 22, 2011
Email TemplatesIndustry news

Designing email templates doesn’t have to hurt.

Everybody working in the email marketing business knows (or should know) that making email templates is hard. It is actually way worse than creating websites…
Cedric DugasAugust 12, 2011
Product releaseReports

New Google Analytics Add-On!

Now you can take advantage of the power of Google Analytics to do more than just track campaigns. The new Google Analytics add-on in the…
Cakemail SupportJuly 19, 2011
Email MarketingEmail Templates

Help, my email looks weird!

If you've spent any amount of time designing and coding emails to be sent with CakeMail or another similar email system, you'll know that email…
Cakemail SupportJuly 5, 2011
Reseller AdminReseller Tips

Advanced Branding Techniques

Today’s post is all about advanced branding for your CakeMail site. We’ve included a quick primer below, but feel free to get in touch with our…
Cakemail SupportJune 21, 2011
Reseller AdminReseller Tips

Basic Branding How-To

Today’s post is all about the basic steps that you'll need to follow to brand your CakeMail site. We’ve included a quick primer below, but…
Cakemail SupportJune 16, 2011
Plug-ins

CakeMail and WordPress Work Together

Please note that a new WordPress plugin for CakeMail is available as of December 10, 2013. This post is all about WordPress plugins. We’ve included a…
Cakemail SupportMay 16, 2011
Email Builder

Use Dynamic Content to create uniquely personalized email messages

Today’s post is all about customizing your content with our dynamic content feature. We've included a quick primer below, along with a link to more…
Cakemail SupportMay 9, 2011
Email TemplatesForms

Make Your System Emails Beautiful

Today’s post is all about making your system templates look great. Refer to the how-to below, or feel free to get in touch with our support…
Cakemail SupportApril 27, 2011
Reports

Export Your Campaign Reports

While we provide in-app charts & graphs detailing your campaign’s (great!) performance, you can also download the data if you’re interested in working with it…
Cakemail SupportApril 11, 2011
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