It’s not a surprise that intelligently segmented email lists results in more opens, a higher clickthrough rate and better deliverability. Case studies shared by Econsultancy…
Chrystian GuyNovember 30, 2016
My typical day starts by having a look at my Facebook feed. I’ll quickly get a summary of the number of miles that Marie-Julie, Alex…
Isabel LapointeFebruary 9, 2015
I don’t know about you but, even in 2014, I still receive some of those paper Christmas cards. You know the ones that are really…
Isabel LapointeDecember 12, 2014
Last weekend, feeling “Christmas-y”, I went to my favourite tea boutique to get my ‘Christmas tea’ while listening to ‘Christmas music’. Yeah, I know, that’s…
Isabel LapointeNovember 28, 2014
Today, I slammed on the brakes. I almost hit the car in front of me. I was trying to read a new billboard on my…
Isabel LapointeNovember 6, 2014
When you ask people if they want to receive newsletters from your company, their first thought will typically be “What’s in it for me?” Overcome…
Mireille TessierSeptember 24, 2014
It’s not easy to create and maintain relationships in 140 characters or less. Don’t get us wrong: we love Twitter (don’t hesitate to say Hi…
Mireille TessierSeptember 17, 2014
With 1.3 Billion (yes, that’s a ‘B’) active users, your local business should have a Business page on Facebook. The page should mention your business’…
Mireille TessierAugust 27, 2014
The emails you send make a statement about you and your company. So what’s the impression you want your emails to make? (more…)
Mireille TessierAugust 13, 2014
Make the most of natural wait times to get people to sign up to your newsletters: (more…)
Mireille TessierAugust 6, 2014
People don’t actively seek out email lists to join. They need to be presented with an opportunity and a reason to sign-up. Every time someone…
Mireille TessierJuly 30, 2014
As the weather (finally!) warms up, it’s time for a spring cleaning. Of the digital kind. Clean the list If you haven’t contacted your list…
Mireille TessierMay 12, 2014
Being a techie dad has great perks. You can impress your kids by setting a website for their hockey team. Or at least, you impress…
Patrick BeaudoinDecember 10, 2013
I doubt very many of you jumped for joy the last time the Census bureau asked for an update. Of course, good citizen that you…
Mireille TessierNovember 4, 2013
It's one of the most frequently asked questions we get - and with good reason. After all, your contacts are the people who want to…
Mireille TessierJuly 25, 2013
Optimizing front-end performance is no small issue to tackle. But since our latest version is a complete rewrite from the ground up, it’s the perfect…
Cedric DugasJuly 16, 2013
Infographics, studies and censuses show that mobile is growing. And in email, it’s becoming crucial. In that mindset, we must start optimizing email marketing for smaller…
Jonathan AngelicchioMay 8, 2013
Our system allows you to integrate subscribe and unsubscribe forms for a specific contact list directly into your website. While we provide a very basic form, you…
Cakemail SupportJuly 30, 2012
We have made a huge update to our tracking link system - one of the most important systems that powers CakeMail. This system allows us…
Cakemail SupportJuly 19, 2012
You've just sent your first campaign and now it's time to review campaign reports. We've already looked at engagement and boosting your clicks - now we'll…
Cakemail SupportJune 4, 2012
There are two things you can do to improve click-through rates: Keep your readers engaged. Write compelling, engaging content that your clients are happy to receive…
Cakemail SupportMay 30, 2012
New EU cookie legislation went into effect May 25, 2012 that requires all users to give websites their consent to install cookies and track user…
Cakemail SupportMay 28, 2012
Starting today, in order to improve overall performance, detailed campaign reports for delivered campaigns that are more than six months old will be automatically archived.…
Cakemail SupportMay 17, 2012
In order to brand the tracking links and help maximize your clients' deliverability, you will need to configure your DNS entries. This will allow your…
Cakemail SupportMay 7, 2012
Because spammers often masquerade as legitimate senders (claiming that their emails are coming from a real company or person), receivers will often look to authentication…
Cakemail SupportApril 30, 2012
Ideas In traditional workplaces, ideas that don't come from the product manager are not typically taken into account. At CakeMail, we think differently. Anyone can…
Cakemail SupportApril 18, 2012
If there is one rule of thumb when it comes to coding HTML email, it is to remember that coding an email is not like…
Cakemail SupportApril 3, 2012
CakeMail currently offers two types of social media integration - one to share your campaign, and the other to add follow links to your Facebook…
Cakemail SupportMarch 26, 2012
Tweaking an HTML email's design can be tricky and you may find out that your design is not consistent across all email clients. Here are some tricks…
Cakemail SupportFebruary 6, 2012
If you have a Google Analytics account and wish to track details of your campaign, you may do so with the Google Analytics add-on. This…
Cakemail SupportJanuary 16, 2012
In compliance with Canada's New Anti-Spam Law (Bill C-28), The CAN SPAM ACT of 2003 and CakeMail's existing Anti Spam Policy all senders using our…
Kevin HuxhamDecember 13, 2011
One of the advantages of using CakeMail is that you can brand and personalize your account - including color schemes, adding a logo, and even…
Cakemail SupportDecember 12, 2011
Create and include personalized fields in your campaigns to more directly and effectively target your audience and keep their attention. To get started, add a…
Cakemail SupportNovember 7, 2011
Wufoo Webhook Sync is a brand new feature in our v3.1 interface that we're excited to introduce! This new feature allows you to automatically sync your…
Cakemail SupportOctober 20, 2011
A quick refresher this week on the types of bounces that CakeMail reports. After you've sent a campaign, you can track the results in your…
Cakemail SupportSeptember 20, 2011
With CakeMail it's easy to send automatic blog updates to a subscriber list via email. To add this capability to your CakeMail account, you'll need…
Cakemail SupportAugust 29, 2011
A Subscription Confirmation Email is a major component of good list-building practices, and the second step for those subscribing to a confirmed (or double) opt-in list.…
Cakemail SupportAugust 22, 2011
Everybody working in the email marketing business knows (or should know) that making email templates is hard. It is actually way worse than creating websites…
Cedric DugasAugust 12, 2011
Now you can take advantage of the power of Google Analytics to do more than just track campaigns. The new Google Analytics add-on in the…
Cakemail SupportJuly 19, 2011
If you've spent any amount of time designing and coding emails to be sent with CakeMail or another similar email system, you'll know that email…
Cakemail SupportJuly 5, 2011
Today’s post is all about advanced branding for your CakeMail site. We’ve included a quick primer below, but feel free to get in touch with our…
Cakemail SupportJune 21, 2011
Today’s post is all about the basic steps that you'll need to follow to brand your CakeMail site. We’ve included a quick primer below, but…
Cakemail SupportJune 16, 2011
Please note that a new WordPress plugin for CakeMail is available as of December 10, 2013. This post is all about WordPress plugins. We’ve included a…
Cakemail SupportMay 16, 2011
Today’s post is all about customizing your content with our dynamic content feature. We've included a quick primer below, along with a link to more…
Cakemail SupportMay 9, 2011
Today’s post is all about making your system templates look great. Refer to the how-to below, or feel free to get in touch with our support…
Cakemail SupportApril 27, 2011
While we provide in-app charts & graphs detailing your campaign’s (great!) performance, you can also download the data if you’re interested in working with it…
Cakemail SupportApril 11, 2011
In HTML email, using an anchor is similar to adding a bookmark inside your content. Adding an anchor to your content allows you to create…
Cakemail SupportMarch 28, 2011
(And of course, these apply to other SaaS providers, too.) Being on top of your metrics is crucial for anyone running a subscription-based service .…
Francois LaneMarch 23, 2011
CakeMail isn't just an English-only product - by default it's available in more than 10 languages, including Canadian French, Spanish, Dutch, and Thai. You can…
Cakemail SupportMarch 21, 2011