Up-to-date lists are certainly one of the most important practices to ensure a low complaint rate and a high engagement rate. Don't wait any longer!…
Mireille TessierSeptember 23, 2019
"How can I build the right list?" It's one of the most frequently asked questions we get - and with good reason. After all, your…
Mireille TessierFebruary 11, 2019
Last weekend, feeling “Christmas-y”, I went to my favourite tea boutique to get my ‘Christmas tea’ while listening to ‘Christmas music’. Yeah, I know, that’s…
Isabel LapointeDecember 3, 2018
I don’t know about you but, even in 2018, I still receive some of those paper Christmas cards. You know the ones that are really…
Isabel LapointeNovember 26, 2018
When you ask people if they want to receive newsletters from your company, their first thought will typically be “What’s in it for me?” Here…
Mireille TessierNovember 22, 2018
It’s not a surprise that intelligently segmented email lists results in more opens, a higher clickthrough rate and better deliverability. Case studies shared by Econsultancy…
Chrystian GuyNovember 30, 2016
It’s not easy to create and maintain relationships in 140 characters or less. Don’t get us wrong: we love Twitter (don’t hesitate to say Hi…
Mireille TessierSeptember 17, 2014
With 1.3 Billion (yes, that’s a ‘B’) active users, your local business should have a Business page on Facebook. The page should mention your business’…
Mireille TessierAugust 27, 2014
The emails you send make a statement about you and your company. So what’s the impression you want your emails to make? (more…)
Mireille TessierAugust 13, 2014
I doubt very many of you jumped for joy the last time the Census bureau asked for an update. Of course, good citizen that you…
Mireille TessierNovember 4, 2013
Wufoo Webhook Sync is a brand new feature in our v3.1 interface that we're excited to introduce! This new feature allows you to automatically sync your…
Cakemail SupportOctober 20, 2011
A Subscription Confirmation Email is a major component of good list-building practices, and the second step for those subscribing to a confirmed (or double) opt-in list.…
Cakemail SupportAugust 22, 2011
CakeMail allows you to set the language of an individual contact list. This setting controls which language subscribe and unsubscribe messages appear in, as well…
Cakemail SupportFebruary 28, 2011
As we mentioned last week in Part 1 of this series, this is a very busy time of year for sending email and a lot…
Kevin HuxhamNovember 15, 2010
This time of year is very tempting for marketers looking to grow their list fast in time for those Holiday promotions. The C-class executives are…
Kevin HuxhamNovember 12, 2010
If you are managing a list of prospects and clients for your business, chances are, you're relying on some sort of CRM system to keep…
Cakemail SupportJune 1, 2010
We know that not everyone keeps their contacts neatly organized in a spreadsheet - but importing contacts to a CakeMail contact list should be easy…
Cakemail SupportMay 7, 2010
CakeMail now integrates with the popular invoicing app Freshbooks, letting you send trackable and personalized email marketing messages to your clients. By importing your Freshbooks…
Francois LaneFebruary 26, 2010
vCards are a great way of storing business contact information - they allow you to store a huge amount of data about your business contacts…
Francois LaneFebruary 18, 2010
In case you haven't noticed, there's a recurring theme going on here. We've been busy integrating CakeMail into some of the most popular 3rd-party applications…
Francois LaneFebruary 11, 2010
If you're a CakeMail user, you can now import your Google Contacts straight into CakeMail. As part of our v2.3 upgrade, we've made it easy…
Francois LaneFebruary 9, 2010
Note: This module is no longer supported in CakeMail. You can always download your contacts in Highrise as a CSV and import them into CakeMail…
Francois LaneJanuary 28, 2010
Numbers can be cruel, as shown in the research conducted in 2007 by MarketingSherpa. They found that among users who clicked the “Spam” button, 41%…
Isabel LapointeMarch 3, 2009