In order to comply with the industry’s best practices and to ensure the finest and most trustworthy service possible for both our clients and their customers, CakeMail announces 2 modifications to its Anti-Spam Policy. These changes have already been put into practice:
1- The recipient must have been contacted in the past 12 months: If the recipient hasn’t received anything from the emailer in the past year, a message requesting confirmation of the recipient’s opt-in to the list must be sent prior to sending them any other information or offer. This period was previously 2 years.
2- CakeMail requires notified opt-in: In the case of only a single opt-in, the recipient should receive a confirmation email following registration. This email should offer the recipient a clear link to opt-out, if he so chooses. We would also like to add that a double opt-in is, by all experts, strongly recommended in building a confident relationship with the recipients on your list.
If you have any questions following the implementation of these practices, do not hesitate to contact us.