There are two things you can do to improve click-through rates:
- Keep your readers engaged. Write compelling, engaging content that your clients are happy to receive and eager to open, with great calls to action that encourage them to click links.
CakeMail has several features to help you keep track of clicks and engagement. Previously, we talked about engagement, a feature that helps you understand how effective your campaigns are and measures the quality of your relationship with your subscribers. The average click and open rates for the last 6 months are combined and given a grade out of 10.*
In addition, we also have Heatmaps available for all delivered campaigns. In each Heatmap, you’ll see colors beside each link, highlighting how many times a link was clicked by recipients. Colors range from violet to bright red: violet, blue, green, yellow, orange, and red. The more times a link was clicked, the warmer the color (red).
All heatmaps are also available for download as a PNG image file.
- Make sure your emails are delivered. Make sure you keep your lists clean and you are taking all precautions to maintain a good reputation.
If you accomplish Step 1, chances are you don’t have a problem with Step 2. ISPs know exactly how many of their users are opening/clicking/deleting/ignoring your emails. If you are sending to an active list of people that are engaged with the content you are sending them, your email delivery will not be an issue.