Your emails consistently make it to the inbox and regularly get opened… But no one’s clicking.
There are a couple of things you can do to improve the click rate on an email, but the number one item you have to keep in mind is:
Your emails should always ask people to take an action that benefits them.
Otherwise, here are a few tips to help boost the clicks on an email:
When you’re crafting your newsletter, too much information is just as bad as too little.
If it’s your first newsletter, try and keep to one or two topics – you can test for longer emails later.
Keep the text you write short and to the point
Focus why the information benefits people reading the email, use images that reinforce the point you’re trying to make, make sure they’re clickable and give people a really great reason to click.
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