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CakeMail: Elegance and simplicty

By October 25, 2013 No Comments

The goal at CakeMail is to provide an elegant and simple-to-use email marketing app.

Simple-to-use is an easy concept to grasp. Simple-to-use means that a six-year old could use CakeMail to create a campaign. Simple means that you skip the learning curve, and dive straight into capturing website visitors that get added to your list, create and send a campaign in just a few easy steps and easily track your results.

Elegance on the other hand…

What use would a time-pressed business owner have for something “elegant”?

To me, elegance sounded prim. The doilies and fine china at tea time. The well-cut suit. Venetian glass. Do we really want CakeMail to be an “elegant” email marketing app?

I was challenged to re-evaluate the true meaning of “Elegance”. Off to the Webster’s dictionary I went:

el·e·gant adjective \ˈe-li-gənt\

: showing good taste : graceful and attractive
Examples of Elegant:
<The most elegant First Lady in the nation’s history>
~ Merriam Webster, 2013

I wasn’t totally wrong about my sense of the word. But I wasn’t right either:

el·e·gant adjective \ˈe-li-gənt\

: simple and clever
Examples of Elegant:
<an elegant solution to the problem>
~ Merriam Webster, 2013

In terms of Engineering and Tech, an “elegant” solution makes everything look, and feel, simple. Effortless. Hassle-free.

Which is precisely what we’re all about at CakeMail. Looking for the best, most intuitive way to help small businesses find a solution to engage customers. Something that’s simple and clever.

“What is it indeed that gives us the feeling of elegance in a solution, in a demonstration? It is the harmony of the diverse parts, their symmetry, their happy balance; in a word it is all that introduces order, all that gives unity, that permits us to see clearly and to comprehend at once both the ensemble and the details.”

~ Henri Poincaré, Mathematician

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Author Mireille Tessier

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